The Right Way To Write With AI

Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP In this episode I speak with Nicholas Cole about the real value of everything you write on the internet. Cole has 15 years of experience as a nonfiction writer and ghostwriter, and he runs the SaaS platform Typeshare. He gives me a simple model with three tiers of content: commodity, personality, and original. He also explains the digital brain, which he calls your personal language model, and he shows how AI repeats your approved language at scale. By the end, you know how to judge the short, medium, and long-term value of a piece before you write it. Start Writing Online In 30 Days: https://startup-ideas-pod.link/ship30 Timestamps 00:00:00 – Intro 00:03:36 – POV is the Moat 00:05:40 – Language As Open Source 00:11:24 – Value Is Relative To The Reader 00:14:26 – Approved Language 00:17:43 – The Value of AI in Writing 00:22:09 – Commodity Ideas 00:24:23 – How To Set Up The System 00:27:58 – Ownership IS Association 00:33:56 – Build your Personal Data Set 00:39:53 – Branded Content vs Founder-Led Content 00:45:17 – What is Original Content? 00:46:35 – Writing Versus Short-Form Video 00:48:58 – Three Types of Hooks 00:49:50 – Timely Content vs Timeless Content 00:53:27 – Voice is 3 dialed settings 00:56:32 – Finding your Voice 01:00:49 – The Company Brain As The Moat 01:07:30 – Closing Thoughts Key Points A point of view creates the moat, because copycats must wait for your next idea. Content sits in three tiers: commodity, personality, and original. Each tier adds different leverage. Ownership equals association. Volume builds it, and personality details make it strong. Your life story is the unmade data set, so AI learns it only from your own writing. Every piece sits on a spectrum from timely to timeless, so match your expectations to the type. Humans do the thinking and the writing. Robots do the repeating and the remixing. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND COLE ON SOCIAL X: https://x.com/Nicolascole77 Youtube: https://www.youtube.com/@nicolascole77 Ship 30 for 30: https://startup-ideas-pod.link/ship30

In this episode, I talk with Ryan Vogel about Jev, a new type of AI built for classification. Ryan shows how Jev takes an input plus an output schema and returns a probability for each choice in about 200 milliseconds. He demos Jev sorting 1,700 emails for 18 cents total, then covers lead scoring, support routing, video clipping, and browser control. I push him on the startup angle: find a business with an expensive queue of incoming information and put Jev at the front of it. You leave with a clear mental model, real use cases, and a simple way to try it today. Links Mentioned: Jev/Typeface AI: https://typesafe.ai AI Gateway: https://vercel.com/ai-gateway Timestamps 00:00 – Intro 02:27 – What Jev Is and Why It Matters 04:32 – Email Triage Demo 07:19 – Jev as an AI Decision Maker 15:46 – How to Use Jev in a Business 20:48 – Startup Idea: Local Services Matching and Instant Quotes 22:51 – Use Case 1: Bitcoin Signal Test and Limits 24:03 – Use Case 2: Auto-Clipping Long Videos 25:27 – Use Case 3: Browser Control: Flight Pick in 7.1 Seconds 26:18 – How to Get Access 27:25 – Closing Thoughts Key Points Jev is a classifier: an input and an output schema go in, and a probability for each choice comes out. Ryan's demo scores 1,700 emails for 18 cents total. Each Jev query takes about 200 milliseconds, whatever the input and output structure. Use Jev at any point where a business makes fast, repeatable decisions on incoming data. Keep Jev in an advisory role, and save frontier models for high-intelligence tasks like trading. Instant access runs through the Vercel Gateway, and a waitlist covers direct access. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND RYAN ON SOCIAL X: https://x.com/ryanvogel Youtube: https://www.youtube.com/@vogeldev/videos

I sit down with Remy to go through Instinct, the new invite-only personal agent that runs inside iMessage. Remy shares his raw chat history on screen: a haircut booking in Copenhagen, a restaurant reservation, a Bali visa on arrival, and an Emirates Skywards sign-up. We cover the parts that impress us, the points where the agent hits a wall, and the privacy questions that stay open. By the end of this episode you understand what Instinct does today, and you get fresh ideas for personal agents in general. Timestamps 00:00 – Intro 02:08 – Instinct Pros 11:18 – Instinct Cons 13:16 – Simple Onboarding 15:19 – Tools and Connectors 17:43 – Example 1: Booking a Haircut in Copenhagen 20:24 – Example 2: Restaurant Booking and Calendar Entry 23:03 – Example 3: Bali Visa on Arrival and Emirates Skywards 26:00 – Closing Thoughts Key Points Instinct hides the agent complexity behind a phone number and iMessage, so a first-time user starts in seconds. Remy gets it to book a haircut, hold a restaurant table, file a Bali visa on arrival, and open an Emirates Skywards account. A spend-limited virtual card keeps the blast radius small when the agent pays for things. The agent stalls when a task needs a phone app or an Indonesian checkout page. Users report that Instinct keeps copies of email after they disconnect Google, so treat privacy as an open risk. The trusted person network lets one Instinct talk to another, which builds network effects into the agentic era. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND REMY ON SOCIAL X: https://x.com/remy_gaskell Youtube: https://www.youtube.com/@aiwithremy AI with Remy: https://www.aiwithremy.com/

Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP I welcome Ras Mic back to the pod to explain the phrase "software factory." Mic shares his screen and walks through the exact system that he runs today. His factory has four steps: isolate, build, prove, and ship. He keeps the whole system in five or six markdown files, so it works with any model and any harness. By the end of this episode, you can boot up your own factory, run many agents in parallel, and trust the code that comes back. Create your own Software Factory: https://startup-ideas-pod.link/ras-software-factory Timestamps 00:00 – Intro 02:17 – Software Factory Definition 03:44 – Why the Software Factory Matters 05:23 – Step 1: Isolate With Git Work Trees 11:34 – Step 2: Build With the Code Structure Skill 14:48 – Step 3: Prove With Evidence-Driven Testing 22:25 – Step 4: Ship With Grep Loop and Greptile 26:52 – The Physical Factory Analogy 29:21 – A Software Factory Is Markdown Files 30:02 – Closing Thoughts Key Points A software factory is a workflow of skills and domain knowledge, so it runs with any model and any harness. Isolate: every feature starts in a fresh git work tree branched from origin main, so each agent keeps its own station. Build: a code structure skill makes the agent write service layer code that a human developer can read. Prove: the agent records a before state and an after state as video, screenshots, or numbers. Ship: Greptile scores the PR, and the agent loops back to build until it earns five out of five. Mic runs up to 15 features in parallel and reviews the visual proof instead of the raw code. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MIC ON SOCIAL X/Twitter: https://x.com/Rasmic Youtube: https://www.youtube.com/@rasmic

I talk with Ras Mic about GPT-6 Astra. We skip the game demos and the 3D toys, and we focus on use cases to earn money or improve products. I share 9 Astra prompts that I posted publicly, and Greg Brockman reposted. Ras then shows his hardware project: he moved from a speaker idea to a parts list, a Blender layout, and merged code in about 30 minutes. The takeaway is simple: use this model for the ideas that felt too large for you last year. Timestamps 00:00 – Intro 01:53 – Astra Overview 04:14 – 9 Astra Prompts 11:48 – Jarvis Speaker Idea 16:21 – Think Bigger with Astra 18:29 – Vibe Coding to Vibe Manufacturing 21:16 – Closing Thoughts Key Points Astra costs more per task, and it uses fewer steps, so the value per dollar stays high. A performance audit moved one of Ras’s apps from 800 ms to 20–30 ms. A security audit on his live payments app found real risks in production. Ras went from a speaker idea to a $561 parts order and a merged pull request in about 30 minutes. Ras’s point: intelligence keeps climbing, and bravery stays flat. Ask for bigger things. The shift that vibe coding brought to software now reaches physical products. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MIC ON SOCIAL X/Twitter: https://x.com/Rasmic Youtube: https://www.youtube.com/@rasmic

I run this episode solo. I explain local AI in plain terms: the model runs on hardware I control, and a cloud model runs somewhere else. I map the four pieces of the local AI landscape — the model, the warehouse, the software, and the workflow — and I define the words that beginners meet first: parameters, tokens, context window, quantization, and GGUF. I walk through the Google open model stack (Gemma 4, Google AI Edge, LiteRT-LM, AI Edge Gallery), compare the other open model families, and show three ways to run a model today. I close with a first workflow you can copy and three startup ideas that use local AI as the wedge. And a special thank you to Google for supporting the podcast. Timestamps 00:00 – Intro 01:35 – The Open Model the Landscape 03:09 – Vocab Decoder 06:48 – Google Gemma Clearly Explained 10:29 – Other Open Model Families 14:20 – Path 1: Run Gemma in LM Studio 18:17 – Path 2: Ollama 20:15 – Path 3: Google AI Edge 21:07 – Hardware Cheat Sheet 21:52 – First Workflow to Build 22:47 – Workflows Before Fine-Tuning 25:06 – Local vs Cloud vs Hybrid Eval 26:33 – Framework for Local AI Startup Ideas 27:22 – Startup Idea 1: Home Health QA Reviewer 29:24 – Startup Idea 2: Offline Field Report Copilot 32:10 – Startup Idea 3: Pre-Send Reviewer for Professional Services 34:47 – Build Your Local AI Lab 37:55 – Closing Thoughts Key Points Ask whether the model is good enough for the job, and the business opportunities become clear. Local AI has four pieces: the model, the warehouse (Hugging Face), the software (LM Studio or Ollama), and the workflow you build around them. Gemma 4 E4B is my practical starting point; E2B fits phones and older machines. Hybrid architecture wins: local does the private first pass, cloud does the heavy reasoning, and a human approves anything important. Start with one repeated workflow — one folder, one model, one output — and run it 10 times. I see a 24-month window to build local-AI-native software for verticals that still run early-2000s tools. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

On this solo episode, I review five free, open source GitHub repos that help you build products, make money, or save time: Peter Yang's No AI Slop Skill, the CRM by TryComp AI, Video Use by browser use, SkillSpector by NVIDIA, and Phone Harness. For each repo I explain what it does, why it matters, how to install it, and the first small workflow to try. I close with a simple three-step method: install the repo, make one small workflow work, then decide to productize it or keep it as your own leverage. Timestamps 00:00 – Intro 01:44 – Repo 1: No AI Slop 05:20 – Repo 2: Agentic-first CRM 10:52 – Repo 3: Video Use 15:15 – Repo 4: SkillSpector 18:49 – Repo 5: Phone Harness 22:25 – Closing Thoughts Links to repos: petergyang/no-ai-slop — https://github.com/petergyang/no-ai-slop trycompai/crm — https://github.com/trycompai/crm browser-use/video-use — https://github.com/browser-use/video-use NVIDIA SkillSpector — https://github.com/NVIDIA/SkillSpector phone-harness — https://github.com/ShawnPana/phone-harness The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

In this solo episode I explain a role that I call the marketing engineer. I believe this person becomes one of the most valuable hires in tech in the next 18 to 24 months. I define the job, I show the four eras of marketing that lead to it, and I give the tool stack that makes it work. I use a commercial HVAC software company as a worked example, and I list six systems that a marketing engineer builds. I close with four ways to earn money from this skill and a 30-day plan to learn it. Timestamps: 00:00 – Intro 01:46 – The Evolution of Marketing 04:29 – What is a marketing engineer 07:19 – Build the Growth OS 10:18 – Marketing Engineer Tool stack 13:23 – Live Data Workflow 14:32 – Agent Job Description 16:56 – Example: vertical SaaS for HVAC contractors 18:27 – System 1: Customer Truth 20:20 – System 2 - 4: Founder content, Outbound signal and Creative Testing 23:31 – System 5: AI search visibility and the growth cockpit 24:19 – System 6: Eval Loop 25:06 – Ways to Monetize 29:41 – The 30-day plan 32:24 – Closing Thoughts Key Points I expect the marketing engineer to command salaries from 250K to more than 1 million dollars. I build the growth repo first, because it holds the marketing memory of the whole company. I write a job spec for each agent, in the same way that I write a job description for a person. I measure qualified replies and pipeline, because business results show the true signal. I treat taste and judgment as the moat, because agents become a commodity. I recommend one working system over five half-built ones. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Vinny is back on the pod, and he explains WebMCP. WebMCP puts MCP tools inside the browser UI, so any agent that you bring can read a page and act on it. Vinny demos an espresso gear store where his agent compares two machines, checks the counter width, matches accessories, adds an item to the cart, and applies a coupon. Together we map the agent-native options, from headless APIs to in-app agents, and we place WebMCP in the middle of that map. I close the episode with two cash-flowing business ideas that a semi-technical founder can start today. Timestamps 00:00 – Intro 02:28 – WebMCP Clearly Explained 07:22 – Demo: Conditional Tools And Browser Session Login 09:11 – The Agent-Native Paradigm 12:12 – How Agents Interact with Apps 16:05 – Demo: Accessories, Cart, And Coupons 18:42 – Where WebMCP fits 21:03 – Startup Idea 1: WebMCP Conversion Agency 24:27 – Startup Idea 2: Agent Mystery Shopper 26:11 – Closing Thoughts Key Points WebMCP makes a website agent-readable and agent-actionable through a short, clear list of tools. The browser session carries the login, so tools stay conditional and the setup stays simple. The live store demo compares machines, matches accessories, adds to the cart, and applies a coupon. WebMCP sits between headless APIs and in-app agents, and it keeps the visual UI that most people prefer. Vince says WebMCP launched in February as a joint Microsoft and Google experiment in Chrome. The first markets: complex commerce, SaaS admin consoles, read-only flows in regulated industries, and internal tools. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND VINNY ON SOCIAL: X/Twitter: https://x.com/hot_town Youtube: https://www.youtube.com/channel/UCHP5Hdx0X-sM0uv2bl_OOqg

On this week’s SIP Live we dive deep on the X timeline to give each post a sip or a skip, and we answer questions from the chat. This episode covers AI-native operations, a baby food app that earns a million dollars a month, iMessage agents, human customer support as a brand advantage, small teams, reading habits, and sales advice for builders. Listeners get concrete first steps, business ideas they can copy today, and two clear opinions on each take. Timestamps 00:00 – Intro 00:59 – Where an AI-Native Company Starts 04:48 – The $1M-a-Month Baby Food App 10:31 – An App Store for iMessage Agents 16:32 – Customer Support Is Eating Engineering 23:38 – RIP to the 2-Pizza Team 26:36 – Paul Graham on Reading as an Advantage 33:31 – The Worst Moves for 2026 37:01 – From Designer to Salesperson Key Points Make the company legible first: keep meeting notes and SOPs in files that an LLM can read. Let the team explore AI tools freely, then ask one department, such as admin, to lead. A million-dollar-a-month app leaves room for niche copies that earn 10K to 30K a month. Build loops that turn daily support transcripts into prototypes and measurable goals. Human support works as a marketing advantage, and premium buyers pay for it. Sales stays part of the owner's job, so learn the frameworks and start cold calling. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL Unscheduled CEO Podcast: https://www.unscheduledceo.com/ X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/