Instinct AI: The AI Assistant for normal people

I sit down with Remy to go through Instinct, the new invite-only personal agent that runs inside iMessage. Remy shares his raw chat history on screen: a haircut booking in Copenhagen, a restaurant reservation, a Bali visa on arrival, and an Emirates Skywards sign-up. We cover the parts that impress us, the points where the agent hits a wall, and the privacy questions that stay open. By the end of this episode you understand what Instinct does today, and you get fresh ideas for personal agents in general. Timestamps 00:00 – Intro 02:08 – Instinct Pros 11:18 – Instinct Cons 13:16 – Simple Onboarding 15:19 – Tools and Connectors 17:43 – Example 1: Booking a Haircut in Copenhagen 20:24 – Example 2: Restaurant Booking and Calendar Entry 23:03 – Example 3: Bali Visa on Arrival and Emirates Skywards 26:00 – Closing Thoughts Key Points Instinct hides the agent complexity behind a phone number and iMessage, so a first-time user starts in seconds. Remy gets it to book a haircut, hold a restaurant table, file a Bali visa on arrival, and open an Emirates Skywards account. A spend-limited virtual card keeps the blast radius small when the agent pays for things. The agent stalls when a task needs a phone app or an Indonesian checkout page. Users report that Instinct keeps copies of email after they disconnect Google, so treat privacy as an open risk. The trusted person network lets one Instinct talk to another, which builds network effects into the agentic era. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND REMY ON SOCIAL X: https://x.com/remy_gaskell Youtube: https://www.youtube.com/@aiwithremy AI with Remy: https://www.aiwithremy.com/

Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP I welcome Ras Mic back to the pod to explain the phrase "software factory." Mic shares his screen and walks through the exact system that he runs today. His factory has four steps: isolate, build, prove, and ship. He keeps the whole system in five or six markdown files, so it works with any model and any harness. By the end of this episode, you can boot up your own factory, run many agents in parallel, and trust the code that comes back. Create your own Software Factory: https://startup-ideas-pod.link/ras-software-factory Timestamps 00:00 – Intro 02:17 – Software Factory Definition 03:44 – Why the Software Factory Matters 05:23 – Step 1: Isolate With Git Work Trees 11:34 – Step 2: Build With the Code Structure Skill 14:48 – Step 3: Prove With Evidence-Driven Testing 22:25 – Step 4: Ship With Grep Loop and Greptile 26:52 – The Physical Factory Analogy 29:21 – A Software Factory Is Markdown Files 30:02 – Closing Thoughts Key Points A software factory is a workflow of skills and domain knowledge, so it runs with any model and any harness. Isolate: every feature starts in a fresh git work tree branched from origin main, so each agent keeps its own station. Build: a code structure skill makes the agent write service layer code that a human developer can read. Prove: the agent records a before state and an after state as video, screenshots, or numbers. Ship: Greptile scores the PR, and the agent loops back to build until it earns five out of five. Mic runs up to 15 features in parallel and reviews the visual proof instead of the raw code. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MIC ON SOCIAL X/Twitter: https://x.com/Rasmic Youtube: https://www.youtube.com/@rasmic

I talk with Ras Mic about GPT-6 Astra. We skip the game demos and the 3D toys, and we focus on use cases to earn money or improve products. I share 9 Astra prompts that I posted publicly, and Greg Brockman reposted. Ras then shows his hardware project: he moved from a speaker idea to a parts list, a Blender layout, and merged code in about 30 minutes. The takeaway is simple: use this model for the ideas that felt too large for you last year. Timestamps 00:00 – Intro 01:53 – Astra Overview 04:14 – 9 Astra Prompts 11:48 – Jarvis Speaker Idea 16:21 – Think Bigger with Astra 18:29 – Vibe Coding to Vibe Manufacturing 21:16 – Closing Thoughts Key Points Astra costs more per task, and it uses fewer steps, so the value per dollar stays high. A performance audit moved one of Ras’s apps from 800 ms to 20–30 ms. A security audit on his live payments app found real risks in production. Ras went from a speaker idea to a $561 parts order and a merged pull request in about 30 minutes. Ras’s point: intelligence keeps climbing, and bravery stays flat. Ask for bigger things. The shift that vibe coding brought to software now reaches physical products. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MIC ON SOCIAL X/Twitter: https://x.com/Rasmic Youtube: https://www.youtube.com/@rasmic

I run this episode solo. I explain local AI in plain terms: the model runs on hardware I control, and a cloud model runs somewhere else. I map the four pieces of the local AI landscape — the model, the warehouse, the software, and the workflow — and I define the words that beginners meet first: parameters, tokens, context window, quantization, and GGUF. I walk through the Google open model stack (Gemma 4, Google AI Edge, LiteRT-LM, AI Edge Gallery), compare the other open model families, and show three ways to run a model today. I close with a first workflow you can copy and three startup ideas that use local AI as the wedge. And a special thank you to Google for supporting the podcast. Timestamps 00:00 – Intro 01:35 – The Open Model the Landscape 03:09 – Vocab Decoder 06:48 – Google Gemma Clearly Explained 10:29 – Other Open Model Families 14:20 – Path 1: Run Gemma in LM Studio 18:17 – Path 2: Ollama 20:15 – Path 3: Google AI Edge 21:07 – Hardware Cheat Sheet 21:52 – First Workflow to Build 22:47 – Workflows Before Fine-Tuning 25:06 – Local vs Cloud vs Hybrid Eval 26:33 – Framework for Local AI Startup Ideas 27:22 – Startup Idea 1: Home Health QA Reviewer 29:24 – Startup Idea 2: Offline Field Report Copilot 32:10 – Startup Idea 3: Pre-Send Reviewer for Professional Services 34:47 – Build Your Local AI Lab 37:55 – Closing Thoughts Key Points Ask whether the model is good enough for the job, and the business opportunities become clear. Local AI has four pieces: the model, the warehouse (Hugging Face), the software (LM Studio or Ollama), and the workflow you build around them. Gemma 4 E4B is my practical starting point; E2B fits phones and older machines. Hybrid architecture wins: local does the private first pass, cloud does the heavy reasoning, and a human approves anything important. Start with one repeated workflow — one folder, one model, one output — and run it 10 times. I see a 24-month window to build local-AI-native software for verticals that still run early-2000s tools. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

On this solo episode, I review five free, open source GitHub repos that help you build products, make money, or save time: Peter Yang's No AI Slop Skill, the CRM by TryComp AI, Video Use by browser use, SkillSpector by NVIDIA, and Phone Harness. For each repo I explain what it does, why it matters, how to install it, and the first small workflow to try. I close with a simple three-step method: install the repo, make one small workflow work, then decide to productize it or keep it as your own leverage. Timestamps 00:00 – Intro 01:44 – Repo 1: No AI Slop 05:20 – Repo 2: Agentic-first CRM 10:52 – Repo 3: Video Use 15:15 – Repo 4: SkillSpector 18:49 – Repo 5: Phone Harness 22:25 – Closing Thoughts Links to repos: petergyang/no-ai-slop — https://github.com/petergyang/no-ai-slop trycompai/crm — https://github.com/trycompai/crm browser-use/video-use — https://github.com/browser-use/video-use NVIDIA SkillSpector — https://github.com/NVIDIA/SkillSpector phone-harness — https://github.com/ShawnPana/phone-harness The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

In this solo episode I explain a role that I call the marketing engineer. I believe this person becomes one of the most valuable hires in tech in the next 18 to 24 months. I define the job, I show the four eras of marketing that lead to it, and I give the tool stack that makes it work. I use a commercial HVAC software company as a worked example, and I list six systems that a marketing engineer builds. I close with four ways to earn money from this skill and a 30-day plan to learn it. Timestamps: 00:00 – Intro 01:46 – The Evolution of Marketing 04:29 – What is a marketing engineer 07:19 – Build the Growth OS 10:18 – Marketing Engineer Tool stack 13:23 – Live Data Workflow 14:32 – Agent Job Description 16:56 – Example: vertical SaaS for HVAC contractors 18:27 – System 1: Customer Truth 20:20 – System 2 - 4: Founder content, Outbound signal and Creative Testing 23:31 – System 5: AI search visibility and the growth cockpit 24:19 – System 6: Eval Loop 25:06 – Ways to Monetize 29:41 – The 30-day plan 32:24 – Closing Thoughts Key Points I expect the marketing engineer to command salaries from 250K to more than 1 million dollars. I build the growth repo first, because it holds the marketing memory of the whole company. I write a job spec for each agent, in the same way that I write a job description for a person. I measure qualified replies and pipeline, because business results show the true signal. I treat taste and judgment as the moat, because agents become a commodity. I recommend one working system over five half-built ones. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Vinny is back on the pod, and he explains WebMCP. WebMCP puts MCP tools inside the browser UI, so any agent that you bring can read a page and act on it. Vinny demos an espresso gear store where his agent compares two machines, checks the counter width, matches accessories, adds an item to the cart, and applies a coupon. Together we map the agent-native options, from headless APIs to in-app agents, and we place WebMCP in the middle of that map. I close the episode with two cash-flowing business ideas that a semi-technical founder can start today. Timestamps 00:00 – Intro 02:28 – WebMCP Clearly Explained 07:22 – Demo: Conditional Tools And Browser Session Login 09:11 – The Agent-Native Paradigm 12:12 – How Agents Interact with Apps 16:05 – Demo: Accessories, Cart, And Coupons 18:42 – Where WebMCP fits 21:03 – Startup Idea 1: WebMCP Conversion Agency 24:27 – Startup Idea 2: Agent Mystery Shopper 26:11 – Closing Thoughts Key Points WebMCP makes a website agent-readable and agent-actionable through a short, clear list of tools. The browser session carries the login, so tools stay conditional and the setup stays simple. The live store demo compares machines, matches accessories, adds to the cart, and applies a coupon. WebMCP sits between headless APIs and in-app agents, and it keeps the visual UI that most people prefer. Vince says WebMCP launched in February as a joint Microsoft and Google experiment in Chrome. The first markets: complex commerce, SaaS admin consoles, read-only flows in regulated industries, and internal tools. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND VINNY ON SOCIAL: X/Twitter: https://x.com/hot_town Youtube: https://www.youtube.com/channel/UCHP5Hdx0X-sM0uv2bl_OOqg

On this week’s SIP Live we dive deep on the X timeline to give each post a sip or a skip, and we answer questions from the chat. This episode covers AI-native operations, a baby food app that earns a million dollars a month, iMessage agents, human customer support as a brand advantage, small teams, reading habits, and sales advice for builders. Listeners get concrete first steps, business ideas they can copy today, and two clear opinions on each take. Timestamps 00:00 – Intro 00:59 – Where an AI-Native Company Starts 04:48 – The $1M-a-Month Baby Food App 10:31 – An App Store for iMessage Agents 16:32 – Customer Support Is Eating Engineering 23:38 – RIP to the 2-Pizza Team 26:36 – Paul Graham on Reading as an Advantage 33:31 – The Worst Moves for 2026 37:01 – From Designer to Salesperson Key Points Make the company legible first: keep meeting notes and SOPs in files that an LLM can read. Let the team explore AI tools freely, then ask one department, such as admin, to lead. A million-dollar-a-month app leaves room for niche copies that earn 10K to 30K a month. Build loops that turn daily support transcripts into prototypes and measurable goals. Human support works as a marketing advantage, and premium buyers pay for it. Sales stays part of the owner's job, so learn the frameworks and start cold calling. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL Unscheduled CEO Podcast: https://www.unscheduledceo.com/ X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

I sit down with Billy Howell for an inside look at a real business that runs on Grok Bot agent teams. Billy tests hundreds of tools for The Rundown, and he uses Grok Bot to run his local newsletter, The Arlington Bagel, which goes to 6,000 readers every Thursday. He walks me through his chief of staff bot, his research and sales agents, and the routines that move work forward while he sleeps. We cover the token math, the four-week plan he follows, and the business models that fit this tool best: newsletters, directories, and Shopify stores. You leave with a setup you can copy for one project this month. Timestamps 00:00 – Intro 02:22 – Grok Bot Overview 03:12 – What makes GrokBot special 06:09 – Pick one project 08:09 – Creating your initial agent team 11:19 – First week sprint with Grok Bot 13:06 – Automated Routines within Grok Bot 15:51 – Agent Org Structure 17:35 – Best Practices for building Agents 19:45 – Newsletter playbook 21:12 – Plugins 22:24 – Newsletter playbook pt 2 25:43 – Sales agent 29:06 – Iterating and Improving Agents 33:34 – Grok Bot business ideas 36:45 – Site stack builder 38:36 – Directories and landing pages 41:42 – One project for a month 42:50 – Closing Thoughts Key Points Keep one project per Grok Bot account, so context stays clean and tokens stay available. Start with a chief of staff bot, and let it audit your business and name the first three agents. Follow the four weeks: build the team, execute, hire and fire, then automate. Ask each agent for a five-line brief: what shipped, what is stuck, what needs you. Move repeatable steps into scripts or make com, and keep agent tokens for high value work. Newsletters and directories give the easiest entry, and the two models feed each other. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BILLY ON SOCIAL: X/Twitter: https://x.com/billyjhowell Instagram: https://www.instagram.com/billyjhowell Tiktok: https://www.tiktok.com/@saasfatigue Youtube: https://www.youtube.com/@billyjhowell

Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP I talk with Remy, known online as AI with Remy, about agent skills and how to share them across a whole team. Remy explains that a skill is an SOP for AI: a markdown file that teaches Claude your exact way to do a task. He then shows his system. He keeps his team skills in one GitHub repository, and he installs that repository as a plugin in Claude Code and Codex. The result is one source of truth, automatic updates for everyone, version control, and company ownership of the work. Listen to this episode if you run daily tasks with agents and you want your whole team to get the same quality of output. Remy’s prompt + skill setup: https://startup-ideas-pod.link/Remy-skills Timestamps 00:00 – Intro 02:33 – Skills as SOPs for AI 04:27 – How the agent uses skills 05:13 – AI is single player 06:21 – Example Skills: Notion, Brand Voice, Email 08:07 – How to share skills 11:40 – What is a Plugin? 14:58 – Anatomy of a Plugin 15:30 – Version Control and Rollback 16:58 – A Second Repo for Personal Skills 18:29 – The Day Claude Deleted 150 Skills 20:02 – Skills as Company Assets 21:00 – A Web App on Top of the Repo 24:46 – How Many Skills to Build 27:00 – The Self-Improvement Loop 28:15 – Skill Maxxing 30:40 – Closing Thoughts Key Points A skill is a markdown SOP that teaches an agent your exact way to do a task. Most skills sit on one laptop, so a great process stays with one person. A GitHub repo plus a plugin gives the team one source of truth for every skill. Auto-update sends each skill edit to every teammate in Claude Code and Codex. A company-owned repo keeps the skills when a teammate moves on. Remy builds thin agents and thick skills, so any harness can run the same process. LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND REMY ON SOCIAL X: https://x.com/remy_gaskell Youtube: https://www.youtube.com/@aiwithremy AI with Remy: https://www.aiwithremy.com/