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In this episode, I talk with Vas from Varick about what it takes to put AI to work inside a real company. Vas makes the case that AI pays off through process reengineering, and he walks me through the exact method his forward deployed engineers (FDEs) use: interviews, process mining, step sorting, and agents built inside existing systems of record. We go through real engagements, including a $5B public software company and an accounts payable overhaul that cut the cost per invoice from $31 to $6. By the end, you get a clear picture of the FDE role, the business opportunity behind AI roll-ups, and a five-day plan to start on your own.
Links Mentioned:
FDE Presentation: https://startup-ideas-pod.link/FDE-slides
Vas’s Article: https://startup-ideas-pod.link/vas-fde
Timestamps
00:00 – Intro
01:31 – Sponsor: Google
03:58 – FDE Overview
05:02 – AI Roll-Ups and Process Reengineering
08:04 – The Personal Systems Analogy
09:55 – Understanding a company’s process (step-by-step)
14:11 – Case Study: $5B Software Company
18:11 – 4 Buckets for Every Step
19:04 – Build Inside Systems of Record
21:36 – Case Study: PE Portfolio
23:43 – Selling to C-Suite Executives
27:07 – Process of Mapping Five NetSuite Companies
28:39 – Example: Accounts Payable Process Map
32:54 – Case Study: 60-Person Accounting Firm
34:51 – When to Use Code, Agents, or Humans
36:00 – Choosing AI Models
38:16 – Sidekick vs Background Agents
40:29 – The 3 Skills of a Top FDE
42:25 – Why FDEs Earn So Much
45:26 – Five-Day Starter Plan
47:39 – On-Premise Hardware Demand
48:36 – OpenAI Private Intelligence
50:20 – The Full Playbook
52:01 – Closing Thoughts
Key Points
AI pays off when you re-engineer the process first, then build agents into it.
Map the real process with interviews, system-of-record mining, and existing docs.
Sort every step into four buckets: delete, plain code, agent, or human decision.
Build agents inside the tools clients already use, like Salesforce, NetSuite, and Slack.
Sell the outcome each buyer cares about, and prove it with before-and-after KPIs.
Top FDEs combine domain knowledge, production engineering, AI judgment, and strong communication.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND VAS ON SOCIAL
Varick Agents: https://www.varickagents.com/#hero-section
X/Twitter: https://x.com/vasuman
AI Forward Deployed Engineers: https://learn.varickagents.com/fde-in-30-days
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