1125. 5 Smart Ways to Monetize Your Podcast Without Relying on Sponsors For Sales & Business Growth

Ready to maximize the ROI from your podcast… without littering it with ads? In this solo episode of The Kelly Roach Show, Kelly shares 5 proven strategies to help you start, grow, and monetize your podcast more effectively.  Whether you’re just getting started or already have an established show, these actionable tips will show you how to turn your podcast into a profit center without relying on sponsorships. Kelly breaks down the exact methods she uses to generate revenue directly from her podcast while delivering an outstanding experience for her listeners, and how you can do the same. If you want to build deeper trust, create higher conversion rates, and get a bigger return on your content efforts, this episode is a must-listen! Key Takeaways: Mini-Series Launch Strategy: How to build a mini-series leading up to a launch that turns loyal listeners into high-converting buyers. Topic-Based ROI Episodes: Why treating your podcast like a mini-masterclass each month can drive more sales and engagement. Launch-Specific Bonus Episodes: Use targeted bonus episodes during launches to cross-pollinate your podcast and promotions for maximum reach. Mini Commercials That Convert: How to naturally weave product mentions into your content without disrupting the listener experience. Cross-Platform Integration: Why your podcast, social media, and email strategy must work together to amplify impact—and how to do it. Timestamps: 0:31 — Why Kelly doesn’t prioritize sponsorships (and why you shouldn't either) 2:50 — Strategy 1: How mini-series boost conversion during launches 6:03 — Strategy 2: Turning your show into a masterclass with topic-based episodes 8:00 — Strategy 3: Launch-specific episodes to increase urgency and awareness 10:04 — Strategy 4: Crafting mini commercials that naturally drive sales 12:22 — Strategy 5: Interconnecting your podcast, email, and social media for maximum ROI 16:18 — Recap of all five strategies to start implementing now 17:40 — Special Call to Action: Help Kelly grow the show by leaving a review!   Resources: Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

What if slowing down is the secret to breaking into your next level of business growth? In this deeply personal and powerful episode of The Kelly Roach Show, Kelly sits down with internationally known transformational coach, bestselling author, and wellness expert Nikki Sharp for a heartfelt conversation on healing, evolving, and rediscovering purpose through the practice of intentional slowing down. Nikki shares her journey from influencer fame and external success to burnout, reinvention, and soul-aligned living.  Together, Kelly and Nikki unpack the often hidden cost of chasing goals without pause – and the radical clarity that comes from learning to just be. Whether you're in a high-achieving season or sitting in the “what’s next?” space, this episode will help you embrace the discomfort of the unknown and trust the divine timing of your personal and professional evolution. Key Takeaways The power of self-leadership: Why your greatest growth happens when you learn to trust your own wisdom, not just your mentors or strategies. Masculine vs. feminine energy in business: How women can lead in a way that honors their natural rhythms without burnout or disconnection. The courage to pause: Why Nikki stepped away from Instagram, paused her business, and leaned into the unknown to rediscover joy and alignment. Healing in real time: From public success to private struggle, Nikki opens up about walking through divorce, burnout, and deep inner work—and how it's shaping her next chapter. How to find clarity in chaos: Nikki reveals the one question to ask yourself that shifts you out of “What time is it?” into “What is it time for?” Timestamps 0:31 — Nikki’s journey from accidental entrepreneur to bestselling author and wellness coach 4:27 — When success isn’t enough: how external wins masked internal unrest 8:45 — Self-leadership and knowing your “enough” point 10:38 — The slowdown: embracing feminine energy and being over doing 13:36 — Why your best ideas need space to breathe 16:36 — The #1 thing Nikki sees women struggling with in 2024 21:26 — Rewiring the way we pursue purpose, peace, and productivity 25:16 — Highs, lows, and healing: Nikki’s raw insight into her hardest year yet Resources Follow Nikki on Instagram: https://www.instagram.com/nikkisharp/  Learn more at https://www.nikkisharp.com/  Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

You are not doing everything to grow your business.  In this tough-love episode, Kelly Roach delivers a powerful reminder that growth in business requires honesty, ownership, and the courage to challenge our own limiting beliefs.  Whether you're in your first year or your fifteenth in business, this conversation will help you reflect on the hidden narratives holding you back, and what to do about them. Kelly draws from thousands of weekly conversations with entrepreneurs at every level to call out the one phrase that keeps surfacing: “I’m doing everything.”  The truth? Most of us aren’t.  And it’s time to face the habits, excuses, and blind spots that are keeping us from the next breakthrough. This is your invitation to stop telling yourself stories and start shifting into action. Kelly shares the exact mindset shifts and strategies that elite performers are using right now to reactivate momentum in a tough economy. In This Episode, You’ll Learn: Why “I’m doing everything” is the most damaging phrase in entrepreneurship How to identify and eliminate the defense mechanisms keeping you stuck The 4 “R” strategies Kelly uses to unlock hidden revenue: Reactivations Referrals Renewals Reviews How to stop hiding behind comfort and start executing at a higher level Why long-term experience doesn’t guarantee results—and what actually does How to simplify your strategy and scale your results by doing less better The mindset shift every 7- and 8-figure leader must embrace in today’s economy Timestamps: 01:22 – Why even high performers are finding this season challenging 01:56 – The truth about “I’m doing everything” 03:15 – Time in business ≠ mastery 04:25 – Kelly calls herself out on missed opportunities 06:03 – Why growth requires ruthless honesty 08:00 – 4 easy-to-miss revenue drivers every business should be using 09:11 – What a “Power Hour” is and who it’s for 10:04 – Why you must stop justifying your hard work and start shifting strategy 11:01 – Eliminate distractions and say no to what’s not working 12:06 – Why subtraction leads to addition in business Resources: Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

What if you stopped asking “What time is it?” and started asking “What is it time for?” In today’s episode, Kelly sits down with Lissa Figgins – speaker, coach, and host of the Redeem Her Time Podcast – for a powerful conversation on how faith-driven entrepreneurs can align their use of time with God’s principles for exponential growth.  Lissa breaks down the 7 Laws of the Harvest and explains how these Biblical principles aren’t just spiritual truths, they’re strategic frameworks for life and business. You’ll learn why so many leaders are stuck in a cycle of hustle and burnout, and how shifting your perspective from Chronos (man's time) to Kairos (God's time) can transform your productivity, peace, and impact. Lissa also shares how to steward your time in a way that unlocks the hundredfold harvest God has promised – not by doing more, but by doing what matters most. If you’ve been feeling stretched, frustrated, or like your results aren’t matching your effort, this is the mindset and strategy shift you’ve been waiting for. What You’ll Learn in This Episode: Why the 7 Laws of the Harvest apply to both your faith and your business How to stop managing time and start redeeming it The difference between Chronos time and Kairos time—and how this changes everything How faith and patience play a role in reaping a hundredfold harvest Why alignment, intention, and stewardship matter more than working longer hours The one question to ask every day to get back in sync with God’s timeline for your business and life Timestamps: 1:47 – Why so many high-achievers struggle with time, even when they’re successful 4:10 – What it means to redeem time instead of manage it 7:33 – The 7 Laws of the Harvest and how they apply to business 10:48 – Why sowing in faith is critical to reaping a God-sized return 14:20 – Isaac’s story and the power of obedience in uncertain places 19:04 – What a hundredfold harvest actually looks like—and how to prepare for it 21:08 – How our timelines clash with God’s will and what to do instead 23:47 – A game-changing question to ask every day to redeem your time Resources: Listen to Lissa's podcast: Redeem Her Time Podcast Download the free 7 Laws of the Harvest guide: https://redeemhertime.myflodesk.com/gszmruu2xw  Follow Lissa on Instagram: https://www.instagram.com/redeemhertime/  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again. In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy. From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket programs, Kelly shares the exact strategies her team is using to increase launch conversion rates and decrease ad spend.  If you want your business to grow in a slower economy, this episode gives you the playbook. Key Takeaways: Sales has slowed, but that doesn’t mean you’re doing anything wrong. The entire market is recalibrating. The fast-buying era of Internet marketing is over. People are making slower, more intentional buying decisions, especially at the mid and high ticket levels. Relationship-driven selling is back. What worked offline for decades is what will win online today: top-of-mind awareness, strategic follow-up, and trust. Start building your Dream 1,000. A segmented, documented list of ideal buyers, affiliates, and collaborators that you follow up with every 10 days. Use a low-ticket, trust-building offer. Get your best buyers into a paid experience where they can get a fast win, and start building rapport before your main offer. Raising your prices isn’t a one-size-fits-all fix. Elevating your avatar takes time. Most businesses right now – large and small – are buying slower and more cautiously. Simplify to multiply. Trim expenses, focus on your most profitable team members, and hone the non-AI skills that set your brand apart. Resources: Join The Virtual Business School — Get proven strategies for daily sales, scaling, and team leadership: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359 Build Your Dream 1,000 — Start your segmented list and implement a 10-day follow-up cycle: https://youtu.be/1vKV8NQWjbY?feature=shared  Create Your Trust-Building Offer — Design a low-ticket experience that attracts and primes your best buyers: https://youtu.be/vLcQ0kk1Z88  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission? In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group.  Together, they unpack what it really means to lead with clarity, conviction, and culture when your business is going through change. From restructuring your org chart to reinventing your business model, this conversation gives you the tools to show up as the kind of leader your team needs now.  Jenni shares her proven 4 Dimensions of Leadership framework and offers real-world insight into how high-capacity teams stay aligned and energized – even in the middle of disruption. If you're undergoing massive restructuring or changes in your organization, this episode will help you navigate through this season of business.  Key Takeaways: Leadership isn't optional in disruption. Jenni explains why people don’t just want direction—they want someone to believe in. The 4 Dimensions of Leadership. Learn how to lead with vision, strategy, people, and results to create lasting momentum. Overcommunicate on purpose. Your team needs clarity more than certainty. Reinforce values, vision, and next steps. Don’t hide the hard. Jenni and Kelly both emphasize the importance of acknowledging challenges while pointing to possibility. Create alignment, not agreement. You don’t need full consensus to move forward—but you do need everyone moving in the same direction. Culture is caught, not taught. Your tone, body language, and daily habits reinforce what’s really important during transition. Don’t lead like a manager. You’re not just here to execute tasks—you’re here to cast vision and carry people through uncertainty. Coaching > Coddling. High-performing teams crave clarity and challenge, not comfort. Timestamps: 02:30 – What Jenni sees in top-performing teams during transition 05:40 – The difference between change and disruption 08:10 – Kelly and Jenni on leading through organizational shifts 11:50 – How to reestablish trust and buy-in when everything changes 14:35 – Jenni breaks down the 4 Dimensions of Leadership 17:20 – Overcommunication as a leadership strategy 20:00 – The importance of rhythm, consistency, and modeling 22:45 – How to anchor culture without clinging to the past 25:30 – Why the CEO sets the emotional tone of the team 28:00 – Coaching through uncertainty while keeping expectations high Resources: Learn more about Jenni Catron and The 4Sight Group: https://www.get4sight.com/services  Get Jenni’s book The 4 Dimensions of Extraordinary Leadership: https://www.amazon.com/Four-Dimensions-Extraordinary-Leadership-Strength/dp/1400205700?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.jttTcSppQiFZBIlJf8ndDWszoeKqEl4Pw3H7Ng4gOoTS5Kq398ITrmboJ1YFiv8q.7cuLBshG8m7W4WI2IX0rTPlnRzr69zOxMaJbyWdnlWs&qid=1727906705&sr=8-1&linkCode=sl1&tag=jenncatr-20&linkId=d0bda6310cb520af81bceef26ae5e849&language=en_US&ref_=as_li_ss_tl  The latest sales strategy that’s producing massive business growth for our clients: https://youtu.be/1vKV8NQWjbY?feature=shared  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for.  We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates. We’re unpacking the exact tweaks that made all the difference – including the surprising experiment that had a 40%+ conversion rate – and why the Dream 1000 strategy is changing how service-based businesses approach daily sales and launch prep in 2025. In This Episode, You’ll Learn: Why even seasoned launchers hit a wall – and what to do about it How co-working sessions can warm your audience and boost buying behavior The psychological barriers buyers are facing in a trust recession—and how to break them What the Dream 1000 strategy is and how it feeds your launches AND daily sales Why your database is more important than your email list How to lower ad spend without sacrificing top-of-funnel growth Timestamps: 0:30 – Why this episode matters if you want better launches & ROI 0:57 – The myth of “set it and forget it” launching 1:47 – What most people do wrong when launch results drop 3:00 – Kelly’s role as a strategist: it’s not about tactics—it’s about what works 4:53 – Does live launch still work in 2025? Here’s the truth 6:56 – Strategy #1: Co-working sessions & a 40%+ conversion rate 8:35 – The power of momentum: why “getting people into action” is everything 10:21 – What made the co-working sessions a game changer 11:32 – Strategy #2: Lower ad spend, shift focus to Dream 1000 12:36 – Why your database is your true list of buyers 13:25 – What AI can’t replace: relationship capital 14:30 – How Dream 1000 became a surprise boost to launch performance Resources: Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172  Become a Virtual Business School Member: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359  The Live Launch Method Book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting. In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral. If you’re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don’t want to miss. What You’ll Learn in This Episode: How Jaclyn built and sold Create & Cultivate after five years of community-building Why the best businesses don’t start with monetization—they start with value The three key strategies she used to grow her email list How she secured high-value brand partnerships to fund and scale her events The strategic decisions that made her events go viral and attract top-tier speakers What business owners should focus on today to scale their brand faster Timestamps: [0:30] Jaclyn’s entrepreneurial journey—building and selling her first business [2:00] The early days of Create & Cultivate—a side project that took off [3:19] Why providing value before monetizing was key to success [5:01] How she used events, content, and email marketing to build a loyal audience [6:49] Funding free events through brand partnerships—how she made it work [9:10] The strategy behind viral events and how to create “must-attend” experiences [12:16] How to secure better brand deals and sponsors for your business [15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate [18:45] What goes into preparing a company for acquisition—metrics that matter [21:32] The biggest mistakes entrepreneurs make when trying to scale [24:20] Why selling a business isn’t always as glamorous as it seems Resources & Links: Connect with Jaclyn Johnson: [Website] | [Instagram] | [LinkedIn] Check out Create & Cultivate: https://www.createcultivate.com/  Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

Financial literacy is a necessity when it comes to creating success and security for yourself, your business, and your family.  In this episode, we sit down with Lynn Kitchen, an expert investor and financial mentor, to talk about strategic wealth-building, smart investing, and financial empowerment. Lynn shares the core principles of successful investing, how to analyze stocks with confidence, and why having a values-based investment strategy is key to long-term financial success. We dive into how to navigate market volatility, the importance of cash flow in investment decisions, and how interest rates impact your portfolio. Plus, Lynn breaks down the exact charts and analysis she uses to determine when to buy, hold, or sell stocks. This episode is packed with actionable insights to help you build long-term wealth, make informed financial decisions, and become an active participant in your financial future. Key Takeaways: The Foundation of Smart Investing – Why quality investments at a good price are the key to building long-term wealth. How to Analyze a Stock Before Buying – The fundamentals of stock analysis, including cash flow, earnings, and long-term trends. The Role of Market Charts in Investing – How chart analysis (including Point and Figure Charts) helps determine the right time to buy or sell. Why Interest Rates Matter – How interest rate trends impact the stock market and what to watch for in the coming years. The Biggest Investment Mistakes to Avoid – How to avoid a “hodgepodge” portfolio and make intentional, strategic investment decisions. Values-Based Investing – How to align your investments with your personal values, whether it’s education for your kids, retirement planning, or philanthropy. How to Work with Lynn – Lynn shares her mentorship programs, group investment clinics, and ways to work with her one-on-one. Timestamps: [02:15] Why smart investing is about quality investments at the right price [06:42] The fundamentals of stock analysis: cash flow, earnings & long-term trends [12:55] How chart analysis helps predict stock movement (Point & Figure Charts explained) [19:30] Why market volatility is normal—and how to manage risk [24:45] How interest rates shape the stock market and investment opportunities [32:50] Why most investors make big mistakes—and how to avoid them [38:10] How to work with Lynn: mentorship, financial clinics & investment education Resources & Links: Download Lynn’s Free Guide on the 5 key investment principles → https://docs.google.com/document/d/1EB0kMHW1M57CFSOeI1Ghm82U3AwiEyrbe36yEKz5Fus/edit?usp=sharing  Free Ticket to Next Wealth Building Masterclass on June 4th → https://lynnekitchen.com/billionaire/ Book a Call with Lynn to review your financial strategy → https://calendly.com/lynnkitchen/personalcall  Join Lynn’s Wealth Builders Express Group for live investment insights → https://lynnekitchen.com/wealth-builders-express/  Visit Lynn’s Website to learn more → https://lynnekitchen.com/  Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  Register for the FREE 5-day workshop – The 4X Code:  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

One of the biggest questions I get is, "How did you build such an incredible team?"  The truth is, it didn’t happen by accident – it was built by design. If you want a team that can sell, market, and serve without you being involved in every detail, this episode is for you. Today, I break down exactly what it takes to build an autonomous, self-led team that can help scale your business from $2M to $10M+ – and why most business owners struggle to get there. I also reveal the biggest hiring mistakes entrepreneurs make and the key mindset shift you need to make to build a team that truly drives business growth. Key Takeaways: Building an autonomous team is a deliberate process, not an accident. The biggest gap holding businesses back from scaling to $10M is not having career-driven, money-motivated, business-minded employees. CEOs must prioritize identifying, developing, and retaining top talent. Your service delivery team has more impact on scaling than your sales team. Hiring task-based tacticians instead of growth-oriented leaders will cap your company’s growth. Sales teams need deep product knowledge and service experience to become truly autonomous. If your team lacks motivation to grow, your business will stagnate. The best employees should view your business as the vehicle to achieve their personal and financial goals. Timestamps: 1:04 – My business model and focus on autonomous teams 2:03 – The new edition of Bigger Than You and why you need it 3:12 – The key to building an autonomous team: invest in people 4:42 – The role of talent and tenure in business success 5:32 – Why service delivery has a bigger impact than sales on scaling 6:42 – The shift from task-based hiring to career-driven hiring 7:56 – The market shift that’s making sales harder 9:08 – Why most business owners struggle to get sales teams autonomous 10:38 – What to look for in team DNA, mindset, and hiring strategy 12:01 – Why ambitious, career-driven employees are the key to growth 13:12 – The difference between an autonomous team and a stagnant one Resources & Links: Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  Register for the FREE 5-day workshop – The 4X Code: https://workshops.thebusinessadvisory.com/4xcode?utm_source=kelly&utm_medium=podcast&utm_campaign=4xcode  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.