1120. How to Lead Your Team Through Restructuring Without Sacrificing Business Growth or Culture with Jenni Catron

What if you stopped asking “What time is it?” and started asking “What is it time for?” In today’s episode, Kelly sits down with Lissa Figgins – speaker, coach, and host of the Redeem Her Time Podcast – for a powerful conversation on how faith-driven entrepreneurs can align their use of time with God’s principles for exponential growth.  Lissa breaks down the 7 Laws of the Harvest and explains how these Biblical principles aren’t just spiritual truths, they’re strategic frameworks for life and business. You’ll learn why so many leaders are stuck in a cycle of hustle and burnout, and how shifting your perspective from Chronos (man's time) to Kairos (God's time) can transform your productivity, peace, and impact. Lissa also shares how to steward your time in a way that unlocks the hundredfold harvest God has promised – not by doing more, but by doing what matters most. If you’ve been feeling stretched, frustrated, or like your results aren’t matching your effort, this is the mindset and strategy shift you’ve been waiting for. What You’ll Learn in This Episode: Why the 7 Laws of the Harvest apply to both your faith and your business How to stop managing time and start redeeming it The difference between Chronos time and Kairos time—and how this changes everything How faith and patience play a role in reaping a hundredfold harvest Why alignment, intention, and stewardship matter more than working longer hours The one question to ask every day to get back in sync with God’s timeline for your business and life Timestamps: 1:47 – Why so many high-achievers struggle with time, even when they’re successful 4:10 – What it means to redeem time instead of manage it 7:33 – The 7 Laws of the Harvest and how they apply to business 10:48 – Why sowing in faith is critical to reaping a God-sized return 14:20 – Isaac’s story and the power of obedience in uncertain places 19:04 – What a hundredfold harvest actually looks like—and how to prepare for it 21:08 – How our timelines clash with God’s will and what to do instead 23:47 – A game-changing question to ask every day to redeem your time Resources: Listen to Lissa's podcast: Redeem Her Time Podcast Download the free 7 Laws of the Harvest guide: redeemhertime.com Follow Lissa on Instagram: https://www.instagram.com/redeemhertime/  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again. In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy. From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket programs, Kelly shares the exact strategies her team is using to increase launch conversion rates and decrease ad spend.  If you want your business to grow in a slower economy, this episode gives you the playbook. Key Takeaways: Sales has slowed, but that doesn’t mean you’re doing anything wrong. The entire market is recalibrating. The fast-buying era of Internet marketing is over. People are making slower, more intentional buying decisions, especially at the mid and high ticket levels. Relationship-driven selling is back. What worked offline for decades is what will win online today: top-of-mind awareness, strategic follow-up, and trust. Start building your Dream 1,000. A segmented, documented list of ideal buyers, affiliates, and collaborators that you follow up with every 10 days. Use a low-ticket, trust-building offer. Get your best buyers into a paid experience where they can get a fast win, and start building rapport before your main offer. Raising your prices isn’t a one-size-fits-all fix. Elevating your avatar takes time. Most businesses right now – large and small – are buying slower and more cautiously. Simplify to multiply. Trim expenses, focus on your most profitable team members, and hone the non-AI skills that set your brand apart. Resources: Join The Virtual Business School — Get proven strategies for daily sales, scaling, and team leadership: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359 Build Your Dream 1,000 — Start your segmented list and implement a 10-day follow-up cycle: https://youtu.be/1vKV8NQWjbY?feature=shared  Create Your Trust-Building Offer — Design a low-ticket experience that attracts and primes your best buyers: https://youtu.be/vLcQ0kk1Z88  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission? In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group.  Together, they unpack what it really means to lead with clarity, conviction, and culture when your business is going through change. From restructuring your org chart to reinventing your business model, this conversation gives you the tools to show up as the kind of leader your team needs now.  Jenni shares her proven 4 Dimensions of Leadership framework and offers real-world insight into how high-capacity teams stay aligned and energized – even in the middle of disruption. If you're undergoing massive restructuring or changes in your organization, this episode will help you navigate through this season of business.  Key Takeaways: Leadership isn't optional in disruption. Jenni explains why people don’t just want direction—they want someone to believe in. The 4 Dimensions of Leadership. Learn how to lead with vision, strategy, people, and results to create lasting momentum. Overcommunicate on purpose. Your team needs clarity more than certainty. Reinforce values, vision, and next steps. Don’t hide the hard. Jenni and Kelly both emphasize the importance of acknowledging challenges while pointing to possibility. Create alignment, not agreement. You don’t need full consensus to move forward—but you do need everyone moving in the same direction. Culture is caught, not taught. Your tone, body language, and daily habits reinforce what’s really important during transition. Don’t lead like a manager. You’re not just here to execute tasks—you’re here to cast vision and carry people through uncertainty. Coaching > Coddling. High-performing teams crave clarity and challenge, not comfort. Timestamps: 02:30 – What Jenni sees in top-performing teams during transition 05:40 – The difference between change and disruption 08:10 – Kelly and Jenni on leading through organizational shifts 11:50 – How to reestablish trust and buy-in when everything changes 14:35 – Jenni breaks down the 4 Dimensions of Leadership 17:20 – Overcommunication as a leadership strategy 20:00 – The importance of rhythm, consistency, and modeling 22:45 – How to anchor culture without clinging to the past 25:30 – Why the CEO sets the emotional tone of the team 28:00 – Coaching through uncertainty while keeping expectations high Resources: Learn more about Jenni Catron and The 4Sight Group: https://www.get4sight.com/services  Get Jenni’s book The 4 Dimensions of Extraordinary Leadership: https://www.amazon.com/Four-Dimensions-Extraordinary-Leadership-Strength/dp/1400205700?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.jttTcSppQiFZBIlJf8ndDWszoeKqEl4Pw3H7Ng4gOoTS5Kq398ITrmboJ1YFiv8q.7cuLBshG8m7W4WI2IX0rTPlnRzr69zOxMaJbyWdnlWs&qid=1727906705&sr=8-1&linkCode=sl1&tag=jenncatr-20&linkId=d0bda6310cb520af81bceef26ae5e849&language=en_US&ref_=as_li_ss_tl  The latest sales strategy that’s producing massive business growth for our clients: https://youtu.be/1vKV8NQWjbY?feature=shared  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for.  We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates. We’re unpacking the exact tweaks that made all the difference – including the surprising experiment that had a 40%+ conversion rate – and why the Dream 1000 strategy is changing how service-based businesses approach daily sales and launch prep in 2025. In This Episode, You’ll Learn: Why even seasoned launchers hit a wall – and what to do about it How co-working sessions can warm your audience and boost buying behavior The psychological barriers buyers are facing in a trust recession—and how to break them What the Dream 1000 strategy is and how it feeds your launches AND daily sales Why your database is more important than your email list How to lower ad spend without sacrificing top-of-funnel growth Timestamps: 0:30 – Why this episode matters if you want better launches & ROI 0:57 – The myth of “set it and forget it” launching 1:47 – What most people do wrong when launch results drop 3:00 – Kelly’s role as a strategist: it’s not about tactics—it’s about what works 4:53 – Does live launch still work in 2025? Here’s the truth 6:56 – Strategy #1: Co-working sessions & a 40%+ conversion rate 8:35 – The power of momentum: why “getting people into action” is everything 10:21 – What made the co-working sessions a game changer 11:32 – Strategy #2: Lower ad spend, shift focus to Dream 1000 12:36 – Why your database is your true list of buyers 13:25 – What AI can’t replace: relationship capital 14:30 – How Dream 1000 became a surprise boost to launch performance Resources: Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172  Become a Virtual Business School Member: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359  The Live Launch Method Book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting. In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral. If you’re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don’t want to miss. What You’ll Learn in This Episode: How Jaclyn built and sold Create & Cultivate after five years of community-building Why the best businesses don’t start with monetization—they start with value The three key strategies she used to grow her email list How she secured high-value brand partnerships to fund and scale her events The strategic decisions that made her events go viral and attract top-tier speakers What business owners should focus on today to scale their brand faster Timestamps: [0:30] Jaclyn’s entrepreneurial journey—building and selling her first business [2:00] The early days of Create & Cultivate—a side project that took off [3:19] Why providing value before monetizing was key to success [5:01] How she used events, content, and email marketing to build a loyal audience [6:49] Funding free events through brand partnerships—how she made it work [9:10] The strategy behind viral events and how to create “must-attend” experiences [12:16] How to secure better brand deals and sponsors for your business [15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate [18:45] What goes into preparing a company for acquisition—metrics that matter [21:32] The biggest mistakes entrepreneurs make when trying to scale [24:20] Why selling a business isn’t always as glamorous as it seems Resources & Links: Connect with Jaclyn Johnson: [Website] | [Instagram] | [LinkedIn] Check out Create & Cultivate: https://www.createcultivate.com/  Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

Financial literacy is a necessity when it comes to creating success and security for yourself, your business, and your family.  In this episode, we sit down with Lynn Kitchen, an expert investor and financial mentor, to talk about strategic wealth-building, smart investing, and financial empowerment. Lynn shares the core principles of successful investing, how to analyze stocks with confidence, and why having a values-based investment strategy is key to long-term financial success. We dive into how to navigate market volatility, the importance of cash flow in investment decisions, and how interest rates impact your portfolio. Plus, Lynn breaks down the exact charts and analysis she uses to determine when to buy, hold, or sell stocks. This episode is packed with actionable insights to help you build long-term wealth, make informed financial decisions, and become an active participant in your financial future. Key Takeaways: The Foundation of Smart Investing – Why quality investments at a good price are the key to building long-term wealth. How to Analyze a Stock Before Buying – The fundamentals of stock analysis, including cash flow, earnings, and long-term trends. The Role of Market Charts in Investing – How chart analysis (including Point and Figure Charts) helps determine the right time to buy or sell. Why Interest Rates Matter – How interest rate trends impact the stock market and what to watch for in the coming years. The Biggest Investment Mistakes to Avoid – How to avoid a “hodgepodge” portfolio and make intentional, strategic investment decisions. Values-Based Investing – How to align your investments with your personal values, whether it’s education for your kids, retirement planning, or philanthropy. How to Work with Lynn – Lynn shares her mentorship programs, group investment clinics, and ways to work with her one-on-one. Timestamps: [02:15] Why smart investing is about quality investments at the right price [06:42] The fundamentals of stock analysis: cash flow, earnings & long-term trends [12:55] How chart analysis helps predict stock movement (Point & Figure Charts explained) [19:30] Why market volatility is normal—and how to manage risk [24:45] How interest rates shape the stock market and investment opportunities [32:50] Why most investors make big mistakes—and how to avoid them [38:10] How to work with Lynn: mentorship, financial clinics & investment education Resources & Links: Download Lynn’s Free Guide on the 5 key investment principles → https://docs.google.com/document/d/1EB0kMHW1M57CFSOeI1Ghm82U3AwiEyrbe36yEKz5Fus/edit?usp=sharing  Free Ticket to Next Wealth Building Masterclass on June 4th → https://lynnekitchen.com/billionaire/ Book a Call with Lynn to review your financial strategy → https://calendly.com/lynnkitchen/personalcall  Join Lynn’s Wealth Builders Express Group for live investment insights → https://lynnekitchen.com/wealth-builders-express/  Visit Lynn’s Website to learn more → https://lynnekitchen.com/  Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  Register for the FREE 5-day workshop – The 4X Code:  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

One of the biggest questions I get is, "How did you build such an incredible team?"  The truth is, it didn’t happen by accident – it was built by design. If you want a team that can sell, market, and serve without you being involved in every detail, this episode is for you. Today, I break down exactly what it takes to build an autonomous, self-led team that can help scale your business from $2M to $10M+ – and why most business owners struggle to get there. I also reveal the biggest hiring mistakes entrepreneurs make and the key mindset shift you need to make to build a team that truly drives business growth. Key Takeaways: Building an autonomous team is a deliberate process, not an accident. The biggest gap holding businesses back from scaling to $10M is not having career-driven, money-motivated, business-minded employees. CEOs must prioritize identifying, developing, and retaining top talent. Your service delivery team has more impact on scaling than your sales team. Hiring task-based tacticians instead of growth-oriented leaders will cap your company’s growth. Sales teams need deep product knowledge and service experience to become truly autonomous. If your team lacks motivation to grow, your business will stagnate. The best employees should view your business as the vehicle to achieve their personal and financial goals. Timestamps: 1:04 – My business model and focus on autonomous teams 2:03 – The new edition of Bigger Than You and why you need it 3:12 – The key to building an autonomous team: invest in people 4:42 – The role of talent and tenure in business success 5:32 – Why service delivery has a bigger impact than sales on scaling 6:42 – The shift from task-based hiring to career-driven hiring 7:56 – The market shift that’s making sales harder 9:08 – Why most business owners struggle to get sales teams autonomous 10:38 – What to look for in team DNA, mindset, and hiring strategy 12:01 – Why ambitious, career-driven employees are the key to growth 13:12 – The difference between an autonomous team and a stagnant one Resources & Links: Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  Register for the FREE 5-day workshop – The 4X Code: https://workshops.thebusinessadvisory.com/4xcode?utm_source=kelly&utm_medium=podcast&utm_campaign=4xcode  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

What if you could step away from your business for 4 weeks and return to find it thriving?  In this episode, Kelly interviews Dr. Sabrina Starling, a psychologist-turned-business-coach, on how to create a company that operates and grows without you.  They dive into the mindset shifts, strategic hiring practices, and leadership frameworks necessary to step out of daily operations while ensuring sustainable success. Dr. Sabrina shares insights on focusing on high-value activities, retaining top talent, and fostering a culture of ownership within your team.  If you want to learn how to build a business that supports your lifestyle, rather than consuming it… this episode is for you! Key Takeaways: The mindset shift from operator to strategic leader How to identify and prioritize $10,000/hour activities The power of visioning and communicating a clear direction to your team The importance of hiring and retaining A-players for sustainable growth Delegation strategies that empower your team to take ownership How to create career advancement opportunities that boost retention Timestamps:  1:32 - Dr. Sabrina’s journey from burnout to building a thriving business  3:20 - Why most entrepreneurs struggle with delegation and how to overcome it  5:09 - The hidden cost of spending time on low-value tasks  6:26 - How shifting to $10,000/hour activities transforms your business  7:32 - The role of vision in scaling and how to communicate it effectively  8:59 - Identifying your business’s sweet spot and attracting high-value clients  10:23 - Kelly’s approach to aligning her team through vision casting meetings  11:33 - Why A-players are the key to profitability and how to retain them  12:53 - How career growth opportunities improve retention and performance  13:08 - Teaching delegation and leadership skills to your team Resources: Dr. Sabrina’s TEDx Talk: https://www.youtube.com/watch?v=ya1n3RG_R34  The 4-Week Vacation Book: https://www.amazon.com/WEEK-VACATION-Entrepreneurs-Ultimate-Business/dp/B09K2BFW3X/ref=sr_1_1?keywords=4+week+vacation&qid=1638802643&sr=8-1  Dr. Sabrina’s Website: https://tapthepotential.com/speaking/ Connect with Dr. Sabrina: https://www.linkedin.com/in/drsabrina/  The E-Myth: https://www.amazon.com/s?k=the+e-+myth&hvadid=616863168183&hvdev=c&hvlocphy=9026908&hvnetw=g&hvqmt=e&hvrand=4694683308446648375&hvtargid=kwd-6846534761&hydadcr=24664_13611849&tag=googhydr-20&ref=pd_sl_649rjodyic_e  Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

Faith isn't just a personal belief – it’s a powerful leadership tool.  In this episode, I’m sharing 5 ways that prayer and deepening your faith life will strengthen your leadership, reduce stress, and give you the courage to grow your business with confidence.  From my own journey of integrating faith into my business to the tangible shifts I’ve experienced, you’ll walk away with actionable insights on how to lead with peace, strength, and purpose by keeping your faith FIRST. Key Takeaways: How dedicating time to faith each day brings unparalleled peace of mind Why faith gives you the strength to navigate tough business decisions with confidence How tapping into a higher purpose builds courage to take bold, necessary action The connection between faith and calm, allowing you to lead with clarity and resilience Staying mission-centric and making decisions that align with your ultimate purpose Timestamps: [1:15] My personal faith journey—from corporate leader to business owner [2:07] Why I kept faith out of my brand until a few years ago [3:01] How deepening my faith changed my leadership and decision-making [4:51] The stress relief that comes from trusting God’s plan [7:05] The first transformation: Finding peace in every situation [9:06] Faith as a source of strength—how it equips you for challenges [10:11] Why courage is a key leadership trait and how faith builds it [11:31] How faith increases calm and enhances decision-making [13:05] The importance of staying mission-centric in your business [14:26Turning your business over to God is the best decision you can make Resources Mentioned: The Bible App (daily devotionals for business leaders): https://www.youversion.com/the-bible-app/  Kairos: My faith-based business growth program: https://thekellyroach.com/kairosreg  Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

How effective is writing a book if you don’t turn it into a new revenue stream? In this episode, Kelly Roach sits down with bestselling author and business coach Jasmine Womack to discuss how entrepreneurs can leverage their expertise, write a book, and turn their message into a scalable movement. If you’re looking to multiply your impact, build authority, and turn your expertise into a thriving business, this episode will give you the direction you need to leverage your book for massive business growth.  What You’ll Learn in This Episode: How writing a book can position you as an industry authority and open new doors for business growth Why your book should be more than a lead magnet—it should be the foundation of a scalable ecosystem The biggest mistakes entrepreneurs make when writing and marketing their books How to transition from book sales to high-ticket offers and long-term client relationships The key mindset shifts required to turn your knowledge into a thriving, scalable business Timestamps: [03:20] Jasmine’s journey from teacher to seven-figure business owner [07:45] The biggest misconception about writing a book for your business [12:30] How to turn your book into a long-term business strategy [18:15] The marketing strategies that actually move the needle for book sales [24:40] How to package your expertise into high-ticket coaching and courses [30:00] Jasmine’s advice for entrepreneurs who want to create a movement, not just a business Resources: Follow Jasmine on Instagram: https://www.instagram.com/thejasminewomack/  Connect with Jasmine on LinkedIn: https://www.linkedin.com/in/thejasminewomack/  Check out Jasmine’s work: https://www.jasminewomack.com/  Join the Bigger Than You Audiobook Street Team: https://www.facebook.com/share/g/1LGYVa5Tde/  Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic   The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.