531: Agencies Deliver Profit

Gayle returns to the podcast to talk about the role marketing plays in B2B revenue, why marketing is treated as a cost center, creating video content, and much more!

Randy talks about his new book, "Wealth Without Apology", changing your mindset on making money, what really holds clients back, and much more! Randy Gage doesn't just challenge your thinking – he helps you rewire it at the source code. His journey from a jail cell as a teen to the New York Times, Wall Street Journal, and USA Today bestseller lists proves that reinvention is possible for anyone. Randy's 15 books, translated into 25+ languages, have made him a global icon to a legion of founders, CEOs, and social entrepreneurs driven to make a bigger impact.

Susan talks about her book,"Fast Track Your Big Idea", having risk conversations, identifying risks, and much more! For decades, Susan has worked with Fortune 500 corporations, small businesses, nonprofits, and faith-based communities—helping visionary leaders move bold ideas forward faster.

Bob talks about taking ownership over your personal brand, his Personal Brand Business Roadmap, using client testimonials, and much more! Bob Gentle is a personal brand strategist who works with leaders, boards, and CEOs to turn leadership visibility into influence, opportunity, and revenue. With nearly 20 years in digital marketing, he helps senior leaders and experts articulate their leadership narrative, build authority, and monetise their personal brand in a way that supports organisational growth. He hosts the Building Your LeaderBrand Show, ranked in the global top 2% on ListenNotes.

Maria talks about what makes a professional speaker "bookable", her book, "The Bookablity Formula", keynotes and training, and much more! Maria Franzoni works with speakers, speaker agents, and bureau teams to help them to grow their speaking businesses - in other words, get more bookings, charge higher fees to create profitable businesses.

Prosper talks about his new book, "Own Your M.E.D.I.A.", why building a business solely on social platforms can be risky how to create sustainably owned marketing assets, and much more! Prosper Taruvinga is a media ownership strategist and founder of Livelong Digital. He helps founders, consultants, and service-based businesses move from rented attention to owned demand by treating media as an asset, not content. After rebuilding his business following a major platform dependency setback, Prosper now focuses on helping ambitious people build authority, distribution, and growth they control. He is the author of Own Your M.E.D.I.A and host of The Online Prosperity Show.

Gina returns to the podcast to discuss her new book, The New Choice Effect: How to Make the Right Decisions Quickly Without Overthinking, how improvisation plays a role, decision-making, imposter syndrome, and much more! Gina Trimarco is a business strategist and speaker who helps organizations re-humanize the way they connect, lead, and sell through Improvised Intelligence™. Rooted in improv-based emotional intelligence, her work empowers teams to become more agile, authentic, and emotionally attuned communicators. With decades of experience blending business strategy and improvisation, Gina teaches people how to think on their feet, build trust faster, and adapt with confidence in any conversation.

Pia returns to the podcast to talk about her new book, "Scale Solo", growth strategies, being a solopreneur, raising prices, and much more! For the past decade, Pia has taught hundreds of consultants, strategists, and agency owners how to raise prices, compress delivery, and build businesses that give them actual freedom.

Cindy talks about her book "Red Light, Green Light", her HOW-TO messaging framework, crafting hooks, being direct, and much more! Cindy Skalicky is an internationally recognized expert in Persuasive Theory and Executive Influence. Holding a master's degree in Rhetoric, or "the science and art of persuasion." Cindy helps leaders communicate with confidence, command, and clarity. She is deeply passionate about helping clients communicate authentically with polished messaging that sticks

Clara discusses common misconceptions in writing and publishing, the value of beta reader programs, the importance of marketing early, and much more! For more than 30 years Clara Rose has worked with businesses and professionals in a wide variety of industries, helping them to launch or level up using content creation. As a Literary Consultant, editor, and publisher, Clara helps her clients create and publish a well-executed Brand Awareness Book that will organically generate leads, offer reader transformation, or leave a legacy for their business, ministry, cause, or brand.