539: Scale with Licensing

April talks about licensing services as an entrepreneur, certification programs, packaging programs, and much more! April Beach is the founder of The SweetLife® Company, and multiple other brands, an award-winning podcast host, lifelong lifestyle entrepreneur, nonprofit founder, and business advisor to leaders.

Today's guest is John Ball, a speaker and keynote coach who helps experts stop sounding smart and start being unforgettable. He's the host of the Professional Speaking podcast, where the focus is simple, helping speakers become known, booked, and paid what they're worth. With over 15 years of experience, including coaching with The Speaker Lab and training under Harv Eker International, he's seen what works… and a lot of what doesn't. He's also a stand-up comic, so expect insight, honesty, and the occasional well-timed reality check

Bob returns to the podcast to talk about marketing strategies based on business maturity, where most consulting opportunities come from, building referrals, and much more! Bob Gentle is a personal brand strategist who works with leaders, boards, and CEOs to turn leadership visibility into influence, opportunity, and revenue. With nearly 20 years in digital marketing, he helps senior leaders and experts articulate their leadership narrative, build authority, and monetize their personal brand in a way that supports organizational growth.

John talks about how visual storytelling helps with maintaining relevance, strategic image building, and much more! John DeMato is a visual storytelling strategist and photographer who helps the faces of their businesses open doors to more clients, higher fees, and bigger opportunities before they even say a word.

Deborah talks about her latest book, "Enter The TomorrowZone", why roughly 70% of digital transformations fail to deliver, changing your mindset for innovation, and much more! Deborah Reuben, CLFP, is CEO and Founder of TomorrowZone®, a consulting firm helping leaders shape the future through bold strategy, human-centered innovation, and emerging technology insight. With over two decades of experience in equipment finance and software, Deb is recognized as a trailblazer for making complex technology approachable and sparking real-world transformation.

Maeve talks about how diagnostic assessments outperform standard lead magnets by requiring higher intent and enabling hyper-segmentation across a business' framework, investment readiness, and messaging! Maeve Ferguson is a business strategist, author, and CEO who specializes in helping expert coaches and thought leaders build "evergreen" businesses. She is widely recognized for her expertise in quiz-driven lead generation and diagnostic assessments that help entrepreneurs qualify and convert clients without constant manual effort.

Alan talks about his new book, "The Wisdom of Ignorance: Why Not Knowing Can Be the Key to Innovation", being humble, six essential skills, and much more! Alan Gregerman is an award-winning author, business advisor, and teacher. His writing and consulting work focuses on helping companies and organizations create winning strategies and more remarkable products, services, and customer experiences by unlocking the genius in all of their people. Alan is the author of two previous books, Surrounded by Geniuses and Lessons from the Sandbox. He lives in the Washington DC area with his family.

Reilly talks about rebranding through creating repeating patterns, what to do when clients get cold feet, utilizing speaking and podcasting in brand transformation, and much more!

Gayle returns to the podcast to talk about the role marketing plays in B2B revenue, why marketing is treated as a cost center, creating video content, and much more!

Randy talks about his new book, "Wealth Without Apology", changing your mindset on making money, what really holds clients back, and much more! Randy Gage doesn't just challenge your thinking – he helps you rewire it at the source code. His journey from a jail cell as a teen to the New York Times, Wall Street Journal, and USA Today bestseller lists proves that reinvention is possible for anyone. Randy's 15 books, translated into 25+ languages, have made him a global icon to a legion of founders, CEOs, and social entrepreneurs driven to make a bigger impact.