Steal This LinkedIn Growth Hack | Bathroom Break #80

What if you could send an email to your entire LinkedIn following…without paying a dime or fighting the algorithm? Daniel and Jay are back with another Bathroom Break to drop a marketing hack you’ll want to steal: how to launch and grow a LinkedIn newsletter that actually drives conversions. Daniel reveals how The Marketing Millennials used this strategy to get 800+ event signups for free, while Jay shares the wild story of almost getting banned from LinkedIn for pushing it too far. They break down: > The exact steps to launch your own LinkedIn newsletter > Why it's the only thing on social media that beats the algorithm > How to repurpose your email content for maximum reach If you’re a marketer, creator, or founder looking for underpriced attention and inbox access without ad spend, this one’s for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand. Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recognizable (and meme-worthy) characters on the planet. She opens up about how she built a culture of creativity rooted in improv, boldness, and trust. She shares how her team turned social media into the heartbeat of the brand and why “fear is the most expensive mistake” in marketing. You’ll learn: > The wild origin story behind Death by Duo, the campaign that hit 1.7 billion impressions with no paid ads. > How Zaria uses improv comedy principles to fuel creativity, collaboration, and confidence. > Why giving social teams approval power and autonomy is the key to moving at the speed of culture. Whether you’re a marketer, creator, or someone who just loves a good brand story, this episode will change the way you think about creativity online. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Zaria: LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if your ads aren’t failing because of your copy…but because of your landing page? In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don’t match their message.  Val shares what Google’s latest update really means for ad performance, and how to future-proof your marketing with AI-powered landing pages. They dive into: > Why 52% of B2B PPC ads still link to homepages and how to fix it fast > How to create high-converting, channel-specific landing pages > What Google’s ad quality update means for marketers right now Plus, Val breaks down how her team at Unbounce uses AI and automation to speed up workflows, test faster, and build smarter, not harder. If you want better ads, better conversions, and a better handle on how AI is reshaping marketing, this one’s for you.  Generate more leads and sales with ⁠Unbounce⁠, the leading landing page platform built for marketers and agencies. Leverage AI-driven insights powered by billions of conversions to deliver better results - without increasing your budget or team size. Follow Val: LinkedIn: ⁠https://www.linkedin.com/in/valerie-riley-marketer/⁠ Follow Daniel: LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing/⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠

What if your next big marketing win comes from making your website easier for AI, not people, to read?  Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity’s Comet and ChatGPT’s Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up. From turning your site into answer-ready content to making it agent-friendly (yep, AI agents filling out your demo forms are real), Daniel and Jay break down: > Why PDFs and gated content could be killing your visibility > How to reverse engineer search prompts to get found > Simple tweaks to make your website more AI-scannable > What this all means for SEO, lead gen, and content strategy If you're a Marketer who wants to keep up with AI and even get ahead, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketers love to talk about great copy…but few actually know how to write it. Kate Mountz does. She’s one of the sharpest content marketers in the game, and in this episode, she and Daniel break down the mindset and mechanics behind writing that converts, connects, and actually feels human. They get into how marketers can use research to find real insights (not just filler), how to build a brand voice that scales, and why your quirks as a writer are the key to authenticity in a world full of AI content. Kate shares her journey from raising her hand to run social media at a startup to ghostwriting for founders and building entire content systems. She also explains how to keep your creativity alive when you’re publishing at scale and why doing the hard part of writing yourself will always be your marketing superpower. If you care about storytelling, brand voice, and creating content that actually hits, this episode will make you rethink how you write, research, and create. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Kate: LinkedIn: https://www.linkedin.com/in/kjmountz/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever felt like your to-do list was running your life instead of the other way around?  This week, Tamara sits down with Erika from Trello, who went from being part of a 10-person product marketing team to leading a two-person powerhouse and somehow became more productive in the process. They unpack how to set real boundaries, build systems that scale (without burning out), and turn chaos into clarity. From choosing the right tools and saying no to endless Slack pings, to developing intentional rituals and co-creating SLAs across teams, Erika shares practical ways to bring sanity back to your workflow. If you’ve ever wrestled with a launch that didn’t hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.  Follow Erika: LinkedIn: https://www.linkedin.com/in/erika-storli/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever feel like your content strategy is one chaotic flight away from crashing? This week on Bathroom Break, Jay and Daniel take off on a wild ride, literally and creatively. From chaotic airplane passengers and oversized in-flight pets to the real reason your content strategy is a disorganized mess, they unpack how to actually organize your creative output. Daniel shares how his team uses tagging, tracking, and writer’s room brainstorming to build a bank of high-performing ideas without losing their minds. Jay reveals his own battle with inbox chaos and canine co-passengers. If you're a Marketer who wants to get organized, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Tired of endless meetings, confusing handoffs, and feeling out of the loop? Feel like you need to get your team on board in a better way? Internal marketing might just be the most overlooked superpower in business. Daniel talks with Jesse Feldman, Product Marketing Lead at Loom. From using AI note-takers and video walkthroughs to running faster go-to-market campaigns, Jesse reveals how great Marketing starts inside your org, not just outside it. Jesse breaks down exactly how Loom uses its own product to build alignment across global teams, accelerate launches, and save hours of meeting time…all while keeping creativity and connection alive. She shares why internal communication might be the most underrated part of Marketing success. Daniel and Jesse also dive into the human side of Marketing: building empathy into leadership, making your team feel seen, and creating internal hype that drives better ideas from across the org.  If you’ve ever wondered how to connect with your team better so your brand can focus more on marketing and less on busy work, this episode is for you. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Jesse: LinkedIn: https://www.linkedin.com/in/jessfeld/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What makes a product launch actually land? And why do so many fall flat? Daniel’s OUT, Tamara’s IN. She sits down with marketing leader Julien Savauge to unpack the difference between a launch and a go-to-market strategy, why most teams treat “launch day” as the end when it should be the beginning, and how great marketers use story to shift perception. So what matters more: release dates or momentum? Julien shares lessons from his time at Salesforce, Gong, and beyond, reveals why pre-launch momentum matters more than release dates, how to avoid internal misalignment, and why launches fail when they’re built from the inside out. If you’ve ever wrestled with a launch that didn’t hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.  Follow Julien: LinkedIn: https://www.linkedin.com/in/julien-sauvage/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think you’re sending too many emails? Spoiler alert: you’re probably not sending enough.  Daniel and Jay bust the email amount myth. They dig into why frequency and relevancy go hand in hand, why “unsubscribes” can actually be a good thing, and how send timing is wildly overrated. More emails = more engagement (when the content doesn’t suck).  And, do subject lines and emojis actually matter? They do, and testing them is a way to figure out what actually moves the needle.  If you're a Marketer who wants to lock in on email strategy, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com