The Truth About Product Launches with Julien Savauge, CMO at Cordial | Ep. 357

What makes a product launch actually land? And why do so many fall flat? Daniel’s OUT, Tamara’s IN. She sits down with marketing leader Julien Savauge to unpack the difference between a launch and a go-to-market strategy, why most teams treat “launch day” as the end when it should be the beginning, and how great marketers use story to shift perception. So what matters more: release dates or momentum? Julien shares lessons from his time at Salesforce, Gong, and beyond, reveals why pre-launch momentum matters more than release dates, how to avoid internal misalignment, and why launches fail when they’re built from the inside out. If you’ve ever wrestled with a launch that didn’t hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.  Follow Julien: LinkedIn: https://www.linkedin.com/in/julien-sauvage/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think you’re sending too many emails? Spoiler alert: you’re probably not sending enough.  Daniel and Jay bust the email amount myth. They dig into why frequency and relevancy go hand in hand, why “unsubscribes” can actually be a good thing, and how send timing is wildly overrated. More emails = more engagement (when the content doesn’t suck).  And, do subject lines and emojis actually matter? They do, and testing them is a way to figure out what actually moves the needle.  If you're a Marketer who wants to lock in on email strategy, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does a 125-year-old brand still manage to feel fresh?  Daniel talks with Dawn Hedgepeth. She shares her unfiltered take on modern marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change.  She dives into how Hanes continues to evolve - from influencer collabs and TikTok Shop to uncovering real consumer insights that drive product improvement.  Plus, how do you keep a 125-year-old brand meaningful? Dawn reveals how using empathy and curiosity are the basis of every good Marketing campaign. If you’ve ever wondered how to build brands with good bases and a great mission, this episode is for you. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Dawn: LinkedIn: https://www.linkedin.com/in/dawn-hedgepeth/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it.  As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. In this episode, Haley joins Tamara to unpack the art and strategy behind unforgettable events. They explore why offline connection matters more than ever, how to design experiences that stick in people’s minds, and the small details that make a huge difference. You’ll also hear the story behind ConvertKit’s Taylor Swift–themed studios, why vulnerability creates stronger communities, and how smart marketers should rethink the ROI of events. If you’ve ever wondered how to build moments people can feel (not just attend) this episode is your blueprint. Follow Haley: LinkedIn: https://www.linkedin.com/in/haley-janicek/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Want to grow faster on LinkedIn without burning out on daily posts? It’s all in the comments section.  Daniel and Jay share how a comment-first strategy helped The Marketing Millennials gain thousands of new followers in a single year, outpacing traditional posting.  Daniel reveals how LinkedIn’s new comment impressions feature signals a shift: comments can now generate as much or more reach than traditional posts. Comments can act like “mini-posts” inside someone else’s thread. Plus, how do you take advantage of adding images to your comments? Comments that have memes or quick insights perform better than text-only. They also give you a chance to test ideas in comments before committing to a full company post. If you're a Marketer looking to up your LinkedIn engagement, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn?  Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring. Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights. You’ll hear: > Why low-fidelity, authentic content often outperforms polished, high-budget productions. > How to bring humor and personality into B2B without losing credibility. > The step-by-step playbook for individuals who want to build their personal brand on LinkedIn. If you’re planning on scaling your B2B brand through social content, this is the episode for you.  Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Trusted by millions of users across 400,000 companies, Loom is improving how teams communicate. Visit Loom.com and get started.  Follow Heike: LinkedIn: https://www.linkedin.com/in/heikeyoung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think you know your customer? You might be wrong. And that’s costing you.  Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today’s top brands balance personalization and privacy.  Money isn’t the only currency around here…it’s also about trust. Rachel walks through how Marketers can collect and activate first-party data without crossing the line, and how to shift KPIs as privacy regulations and platform changes reshape what really matters. And, Rachel describes her 15-touch customer path: a plan to meet customers where they are located. From email to SMS, to scouring Reddit pages and beyond, where are your customers located? How does AI play a role in this? If you’re planning on using customer data to drive decisions AND care about their privacy while doing your job, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Rachel: LinkedIn: https://www.linkedin.com/in/rachel-waldstein/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Instagram is always changing. So, it’s time to optimize your content.  Daniel and Jay break down the newest Instagram updates and share the practical strategies driving serious growth right now: reply-driven stories, banners, and even pinning comments are doing numbers.  Plus, should you prioritize SEO-friendly captions or chase hashtags? Captions are the way to go…and hashtags are on their way out.  If you're a Marketer looking to beat the algorithm, get more eyeballs on your content, and convert viewers, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think cloud security is boring? Think again. Daniel talks with Tom Orbach, Director of Growth Marketing at Wiz and creator of the Marketing Ideas newsletter. His mission? Make “boring” impossible to ignore. Tom reveals the three-step framework he’s used to turn a quiet cybersecurity brand into a social-media magnet: Humor. Participation. Status. He drops real examples you can steal: a CISO Toy Store, a cybersecurity musical, even a meditation app for stressed-out security leaders. These stunts turned brand awareness into fuel for sales and made Wiz the name everyone in cloud security knows. Whether you market SaaS, finance, or any “too serious” industry, this conversation proves “boring” can be exciting if you know how to Market your brand. If you want your brand to get noticed, talked about, and remembered, this episode is for you.  Atlassian is made for teams. Organize, collaborate, and manage work with a suite of tools that include Jira, Confluence, Trello, and more. To learn about how Atlassian can change the game for your team, go to https://www.atlassian.com/ Follow Tom: LinkedIn: https://www.linkedin.com/in/tomorbach/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A lot of customers add items to their carts, but never buy. It’s time to fix that.  Daniel is joined by Brian Best, current Senior CRM Lead @ Samsung. They talk about the impending holiday season (yes, it’s right around the corner) and how you can pull shoppers back in using CRM and retargeting strategies.  Brian talks about making SMS, push, and email into a seamless journey, even if we’re trained to think they’re separate items. This journey also works for retargeting. With things like smart emails to category-specific nudges, you can move customers down the funnel…and have them coming back for more.  Plus, what’s the deal with customer lifetime value? How do you even calculate it? CLV should drive every decision you make, especially around the holiday season. Staying at the top of your customers’ minds should be your priority.  Whether you’re gearing up for Black Friday or building year-round retention, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Brian: LinkedIn: https://www.linkedin.com/in/brian-r-best/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com