108. How A Passion for Nutrition and a Pandemic Pivot Radically Transformed CEO and Founder of Vitaminis Leslie Danford's Life
Today I sat down with Leslie Danford, Founder and CEO of Vitaminis a brand all about bringing functional food and beverages to families in a tasty and accessible way.
Leslie got her BA from the University of Chicago and her MBA at Harvard, worked in big food and beverage and was passionate about nutrition her whole life but she makes it clear she's not a foodie. So when the pandemic struck and she was at a crossroads plus being 8 months pregnant with baby number 4, she knew it was time to take a leap on a whitespace she saw in the market and with lots of research she'd stockpiled, a new way to take your vitamins was born!
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