Stop Setting “SMART” Goals—Why the Best Agents Set Stupid Goals (Verl Workman)

AI isn’t just coming—it’s here, and it’s already changing the way the top real estate pros do business. This week on Stay Paid, we welcome back Jason Pantana, marketing coach and Tom Ferry speaker, for a deep dive into the AI strategies every real estate agent must understand to stay competitive. From ChatGPT and Claude to CapCut and Canva, Jason shares the exact tools, prompts, and real-world applications agents are using right now to scale their marketing and dominate locally. 💡 What You’ll Learn: ✅ The 4 essential AI output types every agent should use: Words, Images, Sounds, Videos ✅ How to build effective, repeatable prompts that actually sound like you ✅ What Answer Engine Optimization (AEO) is—and why it will soon beat SEO ✅ How to use Claude to generate branded seller reports in minutes ✅ Jason’s favorite AI tools for social media content, video, and client engagement 🎯 BONUS: Use code AIM50OFF to get 50% off lifetime access to Jason’s AI Marketing Academy! 🔗 Resources & Connect: • AI Marketing Academy: aimarketingacademy.ai (Use code AIM50OFF for 50% off) • Jason’s Instagram: @jasonpantana • ReminderMedia free sample: remindermedia.com/staypaidmarketing

From Uber Driver to Top Producer: Renee Burke’s Story of Grit, Growth & Giving When the market slowed, Renee Burke didn’t give up—she pivoted. A former stay-at-home mom turned real estate agent, Renee built her business with her husband flipping homes. But when the flips stopped and interest rates soared, she had to find new ways to connect and stay relevant. So she started driving Uber—with a stack of listing brochures in the back seat. And it worked. 💥 In this episode, you’ll learn: Why Renee sees herself as the “Home CEO”—Celebrating Every Opportunity How one Uber ride with RE/MAX’s CTO led to a personal call from CEO Nick Bailey Why investing in relationships pays off (even if it takes time) How Tom Ferry coaching and ReminderMedia helped her rebuild her business The mindset shift from “Why aren’t people choosing me?” to “How can I serve them better?” ✨ Renee’s mantra: HOPE — Help One Person Every Day 🎯 Renee’s Advice: Be consistent. Invest in relationships. And don’t be afraid to hustle in creative ways—because the people who make it are the ones who don’t quit when it gets hard. 🔗 Resources & Connect: • Instagram: @homeceo.reneeburke • Call/Text: 303-995-3567 • FREE Sample of ReminderMedia’s Magazine: remindermedia.com/staypaidmarketing

71% of Agents Aren’t Closing Deals—How to Be in the Top 29% With market uncertainty, commission shakeups, and lead-gen costs rising, many agents are frozen—but not the best ones. In this episode, NextHome Co-CEOs James Dwiggins and Keith Robinson get real about what agents MUST do to survive and thrive in today’s chaotic market. 🚨 Key Takeaways: Why “stay ready” is the mantra for 2025—and how to know when it’s go time The real reason agents don’t call their sphere (hint: emotional IQ + rejection) Why the lead-gen model is broken and most online leads are worthless How to fix your brokerage model by choosing high-touch service or high-volume scale Why professionalism starts with YOU—not the industry 📈 Bonus Insight: 81% of sellers only call one agent. Want to win? Be the first. Be the relationship. Be ready when the rates drop. 🔗 Resources & Connect: • Podcast: Real Estate Insiders Unfiltered • Keith’s Email 😁: [email protected] • Website: nexthome.com • ReminderMedia free sample: remindermedia.com/staypaidmarketing 🎧 Listen now and start taking action while others wait.

🔥 61 Deals from Google Reviews?! Here’s EXACTLY How They Did It They doubled their reviews in one year and are on pace for 100+ deals from inbound Google traffic in 2025. Cody Smith and Stephen Acree of Acree Brothers Realty Team break down the exact system that earned them 61 transactions last year from Google leads alone. You’ll learn how to request reviews without being awkward, how to boost your SEO, and how to create a five-star experience that fuels referrals and repeat business. Stay Paid on Spotify: https://open.spotify.com/show/61UFL9H9Op8HcazEc3ws80?si=a1e23526fc1e4078 Stay Paid on Apple Podcasts: https://podcasts.apple.com/us/podcast/stay-paid-podcast/id1337245532 Get notified of new episodes in your inbox: https://remindermedia.com/podcast/ Exclusive offer from ReminderMedia for Stay Paid listeners! https://remindermedia.com/staypaidmarketing/ 🔗 Resources & Connect: • Call/Text Stephen: 434-216-5306 • Visit: https://www.acreebrothersrealtyteam.com • Try their trick: https://acreereview.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast #StayPaid #StayPaidPostcast #ReminderMedia  

Ditch Smart Goals—Set Stupid Ones with Verl Workman   Tired of chasing “realistic” growth that never moves the needle? Verl Workman says it’s time to get stupid.   In this game-changing episode, Verl—a speaker, author, and the CEO of Workman Success Systems—shares how the most successful agents scale their businesses using “stupid goals,” team specialization, and strategic systems that run without them.   🔥 What You’ll Learn: • Why SMART goals are for losers (and what to set instead) • The exact commission splits and performance expectations that drive profitability • How to run a real estate team like a business, not a babysitting club • Why specialization is the future of real estate (and generalists are dying out) • How to create referral machines with Verl’s 86/50 strategy   💡 Verl’s “STUPID” Goal Formula: • Strategic • Transformational • Unrealistic • Purpose-driven • Innovative • Dynamic   📕 Get the Book: Raving Referrals for Real Estate is available now on Amazon.   🔗 Connect | Resources: • Follow Verl: @verlworkman • Coaching, tools, and more: workmansuccess.com • Book: Raving Referrals for Real Estate   📢 Want more repeat clients and referrals? Download a FREE SAMPLE of ReminderMedia’s personally branded magazine at remindermedia.com/staypaidmarketing

Are you stuck chasing the next transaction while your past clients disappear? Industry legend Allan Dalton—former CEO of Realtor.com and SVP at Berkshire Hathaway HomeServices—joins Stay Paid to reveal the exact strategy top agents use to create lifelong clients (and stop paying referral fees for leads they should already own).   💡 What You’ll Learn: ✅ Why calling them “past clients” is costing you business ✅ The genius marketing strategy that secured a $150M producer’s success ✅ How to upgrade your database into a true client base ✅ Why personal branding and prestige create the most influence (and the most deals) ✅ How to win real estate’s popularity contest in your market   🎯 BONUS: Allan breaks down how ReminderMedia’s American Lifestyle magazine creates prestige and influence inside the home—and why it works when other marketing doesn’t. 🔗 Resources & Connect: • Connect with Allan: [email protected] or 805-338-8796 • Grab a FREE SAMPLE of ReminderMedia’s magazine: remindermedia.com/staypaidmarketing   🎧 Listen now—this episode is packed with decades of wisdom you won’t hear anywhere else!

💰 Want more listings? The secret is in your phone. Too many real estate agents overlook Circle Prospecting—but not today! On this episode of Stay Paid, Cody Smith & Stephen Acree of Acree Brothers Realty Team break down exactly how they’ve closed 25 deals (and counting!) using a simple yet powerful cold-calling strategy.   🎙 What You’ll Learn: ✅ How to pick the right area for Circle Prospecting ✅ The exact script that’s landing real appointments ✅ Where to get accurate homeowner data (without breaking the bank) ✅ The numbers: Dials, conversion rates, and what it really takes to get deals   🚀 BONUS: Cody & Stephen share how they’re building an off-market exclusive listings list—and how you can do it too!   🔗 Connect | Resources Acree Brothers Realty Team: acreebrothersrealty.com Follow Cody & Stephen on Instagram: @AcreeBrothersRealty Call or Text Stephen at 434-216-5306—he’ll answer your questions and present to your team!   Need marketing that generates more referrals? Get a FREE SAMPLE of our personally branded magazines just for Stay Paid listeners! Click HERE for your exclusive offer. Follow Stay Paid on Instagram: @staypaidpodcast   🎧 Listen now and start closing more deals TODAY!

Want to retire with financial freedom and zero stress? You need a strategy, not just savings. In this episode, we sit down with Tom Hegna, one of the most respected retirement and wealth-building experts in the industry, to break down the simple yet powerful steps to building wealth and securing your retirement.   🎙 What you’ll learn: ✅ The #1 mistake people make with their money (and how to fix it) ✅ Why real estate shouldn’t be your only investment—and what to do instead ✅ How to turn your car payment into a million-dollar retirement fund ✅ The secret to financial happiness: Why guaranteed income is the key ✅ How to become a millionaire—even if you start late   🚀 BONUS: Get exclusive access to Tom Hegna’s FREE retirement and wealth-building webinar! 📌 Register now: tomhegna.com/paid   🔗 Connect | Resources Tom’s website: tomhegna.com Follow Tom on social media: @TomHegna Phone: 855-TOMHEGNA Register for his free webinar: tomhegna.com/paid   📢 Want more referrals and repeat business? Get a FREE SAMPLE of our personally branded magazines just for Stay Paid listeners! Click HERE for your exclusive offer.   🎧 Don’t miss this episode—it’s a game changer for your financial future!

Are you missing out on hidden opportunities in the real estate market? David Camp, CEO of HomeScout and head of growth at Realty.com, shares how data analytics and market intelligence can unlock high-value leads—including homeowners struggling with debt. In this episode, you'll discover: How consumer debt stress creates new listing opportunities Why understanding equity can give you an edge over competitors The key to developing a strong market presence and winning more deals How faith, purpose, and business success are interconnected  Connect | Resources Website: https://www.realty.com/ Email: [email protected] Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads. Have a question you’d like us to answer? Send us an email at [email protected], or shoot us a DM on Instagram @staypaidpodcast. 💥 Let us help you get more referrals and repeat business! Visit https://remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

Stephen Acree and Cody Smith of Acree Brothers Realty Team, the #1 agency in Lynchburg, Virigina, share expert open house strategies to attract top-tier listings, engage buyers, and convert visitors into clients. Learn how to get agents to send you the best opportunities, use a genius approach to involve neighbors and boost interest, and master a follow-up plan that builds trust and keeps prospects in your pipeline. Don’t miss these tactics and a chance to optimize a lucrative lead source! Connect | Resources ·      Download our FREE Open House Resource, including a turnkey open house kit (welcome sign, home survey, kid-friendly activities, and a lot more), a customizable Canva template for branding, an end-to-end open house playbook, and FREE landing pages to capture visitor info. Visit our Resource Library for more free resources, including e-books, printables, and lead magnets to attract new leads. Do you have a question you’d like us to answer? Send us an email at [email protected], or shoot us a DM on Instagram @staypaidpodcast. 💥 Let us help you get more referrals and repeat business! Visit remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.