Stay Paid - A Marketing Podcast

In a survey released by realtor.com, 97% of survey respondents said local expertise is an important attribute of a real estate agent, while 25% say it is the most important. In today’s episode, we share 8 things you can do to become the most widely recognized and trusted agent in your local area. Listen to discover several key resources that can get you the inside scoop on what’s happening in your area, a game-changing social media tactic that will make you the undisputed go-to resource for everything local, and an incredibly easy way to enhance your credibility, promote your expertise, and establish street cred that most agents have never even heard of. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Real Estate Referral Partner Worksheet 0:00     Introduction 0:53     Local relationships are a competitive advantage 1:10     What you need: knowledge of neighborhoods 2:18     What you need: knowledge of market trends     2:57     What you need: knowledge of community development projects 3:39     Promo tip 1: attend local government meetings 5:11     Promo tip 2: sponsor local teams 5:45     Promo tip 3: join/start community Facebook group 6:54     Promo tip 4: create video tours 8:17     Promo tip 5: work with charities 10:18   Promo tip 6: use strategic referral partners 10:51   Promo tip 7: create local content for your blog 12:12   Promo tip 8: become a media resource 15:03   Action Item

We talk with Bob Burg, a leading authority on influence and referral marketing and coauthor of The Go-Giver. If you’ve questioned whether nurturing relationships with clients really works to a build business, struggled with implementing a successful referral marketing strategy, or have never been quite sure how to do relationship marketing, then this episode will remove all doubt and answer all your questions. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Get Bob’s book, The Go-Giver: A Little Story About a Powerful Business Idea, and subscribe to his daily impact email on his website at burg.com ·      Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin ·      How to Win Friends and Influence People: The Only Book You Need to Lead You to Success by Dale Carnegie ·      Think and Grow Rich by Napoleon Hill ·      Peace, Power, and Plenty by Orison Swett Marden ·      Psycho-Cybernetics: The Search for Self-Respect by Maxwell Maltz and Matt Furey We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

In episode 437, we talked about accountability, noting that before you can hold other people accountable, you need to take responsibility and hold yourself to the same standards. In this episode, we take a deeper dive into the subject of accountability to talk about how you can embrace self-discipline and achieve the success you want. Listen to discover the most challenging aspect of self-discipline, find out the indispensable first step to tackling the struggles that hold you back, and truly understand what it means to have a goal worthy of achievement. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Book: Musashi's Dokkodo (The Way of Walking Alone): Half Crazy, Half Genius - Finding Modern Meaning in the Sword Saint's Last Words We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:37     Experience with 75 HARD 2:46     Consistency is the challenge 5:02     Self-doubt is the enemy of consistency 5:48     #1: Know where you struggle 7:18     #2: Identify and write down your goals 8:32     Select goals that are motivating 12:11   Action Item

David and Elle Denning—the husband-and-wife team behind the 30,000 member “Marketing for Insurance Agents” Facebook group—share their experience about what works (and what doesn’t) when growing a Facebook group, suggest tactics business owners can use to develop a local presence, and talk about how they manage to run a highly successful insurance business—and still stay happily married. Listen to find out why you should worry less about how often you post and instead focus on what you post, how to make the most of Facebook’s algorithm to attract and grow attendance to your Facebook Live sessions, and the steps they’ve taken to fulfill the promise of a 4-hour workweek. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Join the “Marketing for Insurance Agents” Facebook group ·      Website: jumpstartgonow.com ·      Book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 2:06     The superiority of Facebook groups 3:26     The need for an engagement strategy 5:13     A posting strategy using Facebook Live    8:37     Facebook Live and organic growth 10:07   Facebook Live vs. webinars 10:41   Tips for promoting Facebook Live sessions     12:38   Leverage short-term strategies first 13:36   Content to grow a Facebook group     14:37   Collaboration among industries 15:31   Involvement in the local community 16:42   People do business with people like them 18:12   About the Producer Academy 20:34   About “limiting beliefs” 21:22   Thoughts on The 4-Hour Workweek 25:18   Key tip: Be pragmatic and just act 26:09   Tips for working with family/spouses 30:46   Action Item

We’re tackling one of the most persistent challenges facing marketers: how to get people to open and respond to emails. Included among the findings we share are the email length that produces a 50% response rate, whether a negative or positive tone gets more replies, and which email closing prompts the most responses. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Best Practices for Email Marketing is a one-page guide that will help you write emails that produce better open and response rates. 0:00     Introduction 0:44     How to think about your email numbers 2:20     Tip 1: Keep it short     3:53     Tip 2: Keep it simple 6:31     Using moderate emotion in your emails 7:21     Tip 3: Keep it relevant 9:19     Relevant real estate email example 10:03   Tip 4: Keep it specific 11:01   Tip 5: Keep at it 11:37   Bonus Tip: The most effective sign-off 13:46   Action Item

Darin Stubbs is the executive vice president at Symmetry Financial Group. If you’re an entrepreneur who’s just starting out, has hit a lull, or can’t get momentum—or if you simply want more of what being your own boss promises—then we guarantee that Darin’s advice and insight will change the trajectory of your life forever. (That’s a big claim, but we’re sticking by it!) Listen to his interview to discover some of the fundamentally different ways CEOs think about factors that influence business like costs, income, opportunity, and time; a simple but game-changing tool that will dramatically shorten any salesperson’s learning curve; and one of the most valuable, career-advancing tactics top producers consistently swear by. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Darin at pacwestagency.com/career Website: Symmetry Financial Group Insurance tech: quility.com Book: The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:32     The CEO vs employee mindset 5:26     Disciplined commitment to revenue generating activities 9:30     Surrendering to your commitments 10:33   Having a job vs being your own boss 12:41   Gain some perspective 14:21   The power of a “Should Have” journal 16:37   Get yourself a mentor and your butt kicked 23:02   How Darin motivates himself (“The Note”)

How do you create raving fans that refer and never leave? After having the privilege to interview the past Client Experience Officer for Disney, Luke shares the number one characteristic all major brands have in common when it comes to raving fans. If you want more referrals, you won't want to miss this episode. This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected]

Accountability in the workplace is certainly a problem, but did you know that 82% of managers acknowledge that they have limited to no ability to hold others accountable successfully? Obviously, managers, supervisors, and team leaders need help. In this episode, we talk about how you can promote accountability and establish it as a part of your everyday culture, even if you don’t feel supported by those higher up the company ladder. Listen to discover why teams who are tasked with meeting realistic goals are destined for mediocrity, how you can avoid giving subjective evaluations of your employees’ performance, and an infallible 4-step process for setting, communicating, and adhering to set standards. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (Fully Revised & Updated Edition) by Kim Scott   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:03     Using excuses rather than candor 2:07     Embrace the awkward 3:15     The power of silence 3:55     Set insanely high standards 7:03     Get an accountability partner 7:50     The highest performers crave accountability 9:47     The value of missions, visions, and core values 11:19   Candor requires relationship 13:03   A model to support accountability 15:51   Action Item

This week on Stay Paid, Adam Rean Bohlen, director of business consulting at Financial Resources Group Investment Services, notes that while an independent financial advisor, real estate agent, or other entrepreneur might be an expert in what they do, it doesn’t necessarily mean they know how to create and manage a profitable company. That’s why mastering the core principles of running a business is essential across all industries. Listen to find out where businesses often fail when it comes to their value proposition, alternative ways to increase revenue that don’t involve converting more leads, and some commonsense approaches to motivating employees to perform at their best. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources LinkedIn: Adam Ream Bohlen Website: https://financialresourcesgroup.net/ 0:00     Introduction 0:41     Adam’s backstory 1:33     Helping advisors find efficiencies 4:09     Doubling down on what you do well 4:50     Evaluating your value proposition 8:12     Squeezing more value out of existing business 11:37   Getting clients to execute on a plan  14:35   The importance of integrity 17:01   Action Item

After losing $1.4M, you learn a thing or two. In this week's bonus episode, Luke shares his thoughts on failure, doubt, fear and how they can be the main killer of any business.   For more Content like this follow Luke on Instagram: @lukeacree   This episode was pre-recorded on 2/20/2023 from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at [email protected]