5 Steps to Building a Personal Brand

Ryan Forman is a mortgage broker working in more than 12 states and one of the key people behind ActuallyAgents, an online community of over 9,000 real estate agents. In these roles, he has the opportunity to engage large numbers of agents, so he's got the inside track on what's working for agents right now. During his interview, he shares three such marketing tactics you, too, can use to grow your business. Join us for today’s episode to hear about the undeniable foundation that continues to define every successful approach to real estate marketing regardless of whether it’s email blasts, paid ads, door knocking, or something else; the YouTube strategy that produced 16 deals in one year and 28K views in 28 days; and the best plan for sending cold emails we’ve ever heard. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources ·      Website: actuallyagents.com ·      ActuallyAgents Blog: Discord for Realtors: Cultivating Real Estate Success Beyond the Norm (And get their newsletter!) ·      Instagram: @ryanjforman ·      FREE printable: Real Estate Referral Partner Worksheet ·      FREE lead magnet: A Road Map to Selling a Home You can get more free resources, including e-books, additional printables and more lead magnets to attract new leads, by visiting our Resource Library. 0:00     Introduction 1:11     Ryan’s business bio 1:49     Ryan’s backstory 6:41     What’s working in marketing 8:27     What’s working on YouTube 13:01   Tip to getting started 14:57   Email marketing strategy | Referral partners 19:31   Email automation software 22:08   Advice post-NAR settlement 27:14   Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing 3 Marketing Strategies That Are Working for Agents Today    

We all know that market shifts are inevitable and a natural part of the economy; no business, regardless of industry or size, is completely immune to downturns. As a result, every business owner needs a plan that will not only get them through a rough patch but also help them secure a dominant market position when things begin to look brighter. Today’s episode aims to help you with that plan. Join us to find out a very specific action you can take to fortify your resolve, sharpen your skills, and encourage you to think in new ways; how to determine where to put your time, money, and energy so that you can produce the greatest ROI; and the huge mistake to which every business is vulnerable and what you can do to avoid it. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources FREE lead magnet for real estate agents ·      The 5 Biggest Mistakes to Avoid When Selling Your Home ·      A Guide to Buying Your First Home You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:10     Shifts cause confusion 2:59     Go on the offensive 4:01     #1 Embrace the change 7:35     #2 Sharpen your skills 9:57     #3 Consult the data 11:33   #4 Focus on client experience 14:11   #5 Niche down 16:56   Action Item   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast  https://www.instagram.com/staypaidpodcast  NAR Settlement: What Warren Buffet Would Advise Agents

Tamany Hall, owner of the Simple Touches, helps real estate agents manage their social media to generate top-of-funnel leads. This week on Stay Paid, she shares a series of Golden Nuggets about how agents can optimize Instagram for generating local leads. Join us to find out the nonnegotiable first step to attracting leads with social media, a smart tip for discovering the type of content you’re best positioned to provide, and how you can move leads through your sales funnel using Instagram, even if you haven't done anything with leads on it before. Plus, you’ll discover how your personal use of the platform could render it far less effective for lead generation and what to do to avoid such a disaster. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources Website: The Simple Touches Instagram: @realtorsocialmediamarketing FREE e-books ·      How to Win at Instagram ·      Lead Generation for Real Estate Agents You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:07     Tamany’s business bio 1:30     Converting social media leads     4:52     Train the algorithm 8:53     Niche-defined content 11:12   Moving leads through your funnel 15:20   TikTok vs. Instagram 18:41   Engagement strategy 21:07   Frequency of posts 22:55   Advice on reel titles 26:05   Social media jumpstart 27:54   About Social Simplicity 0:00     Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Training Instagram to Bring You More Local Leads  

When double-digit attempts to connect with someone who has already raised their hand don’t pay off, it can be immensely frustrating. Even the most diligent sales professionals eventually get weary of the crickets. In today’s Silver Dollar episode of Stay Paid, we discuss five tactics you can use to get any lead, including the most elusive ones, to respond. Listen to discover a strategy to keep control of the sale when your attempts to connect have failed, successful approaches used by call centers to vary the timing of your follow-ups, and a simple text you can adapt to your industry that practically guarantees a response every time. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources ·      Blog: 7 Tips to Get a Prospect to Respond to You (from Spiro) ·      Free webinar recording: The Art of Following Up You can get more free resources, including e-books, printables, additional webinar recordings, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Tactic #1: Use multiple channels 4:50     Automation | Speed to lead 8:43     Tactic #2: Switch up attempts | Examples 10:22   Tactic #3: Offer item of value 13:40   Tactic #4: Keep control of follow up 15:07   Tactic #5: Make a personal connection | Examples 18:40   Action Item   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast  https://www.instagram.com/staypaidpodcast  How to Get Real Estate Leads to Respond [5 IRRESISTIBLE TACTICS]

This week, we are resharing one of our most popular episodes with the one and only: Jaynie Carlucci! Jaynie is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone! In this episode, Jaynie discusses the importance of building genuine connections and how her business background and training in neuro-associative programming (NAP) help her tap into her clients’ deepest needs and wants.  Listen to find out how you can use NAP to form more genuine connections with clients.  Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode.   Connect | Resources To contact Jaynie, go to https://thebossteamcollection.com/ Email: [email protected] Instagram: https://www.instagram.com/thenjreboss/   0:32 Introduction 1:50 Jaynie’s backstory 3:05 Keys to success 6:25 Breaking into the luxury market 8:20 Neuro-linguistic programming (NLP) 18:30 How to keep your brand top of mind 22:30 Building your brand early 23:28 The book that has had the most impact on Jaynie 26:40 Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Quick—what’s your personal brand? Don’t worry if you don’t know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we’re explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it’s what you think it is? Join us to understand the nature of a personal brand and how an unmanaged one can silently destroy your business, discover a powerful exercise that will clarify your unique value proposition into a single, compelling sentence, and get three resources you can leverage to enhance and promote your professional identity. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier ·      Blog: A Real Estate Agent's Guide to Building a Personal Marketing Plan ·      Free e-book: The Relationship Marketer's Guide to Branding You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:57     Discovering your brand 3:15     Step 1: Unique value proposition 8:34     Extended example 10:50   Step 2: Consistent brand identity 14:23   Step 3: Leverage online content 18:42   Step 4: Leverage influencers 20:25   Step 5: Networking 20:51   Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing 5 Steps to Building a Personal Brand  

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geofarming plan with neighborhood events, why social media vanity metrics don’t deserve your attention, and how to manage your home life and work life and still get it all done. She also offers her best advice for agents navigating this potentially career-changing market. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Blog: How to Calculate Turnover Rate When Selecting a Farm ·      Free case study: Only 4 Months into ReminderMedia’s Postcard Campaign, Agent Lands Two Listings on the Same Street You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:13     Katie’s business bio 2:07     Extreme time management 4:22     Judicious prospecting 6:06     Geofarm tip 1: Turnover rate 7:35     Geofarm tip 2: The demographic 9:55     Client touchpoints 14:53   From farming to convos 17:04   Geofarm tip 3: The dominant agent 18:02   Approach to social media [Golden Nugget] 20:06   The hype about viral videos 23:37   3 things agents should do right now 27:46   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing   You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Geofarming Genius: Top-Producing Agent Shares Brilliant Hyperlocal Geofarming Tactics

You may take lengthy minutes selecting the perfect words for your blog, but in the long run, research suggests you could be better off investing that time into choosing images. In this episode of Stay Paid, we share five ways you can use images to raise your blog’s click-through rate, increase the time visitors spend reading your articles, boost social sharing, and improve readers’ retention. Join us to discover how many images you should include, and where you should place them, to get better results; the must-have image you need to include in every blog and how to optimize its effect; and AI and more traditional tools that will help you create blog images, pictures for social media posts, and videos. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources Blogs ·      11 Blog Images: Best Practices for Adding Great Pictures to Every Post (from Orbit Media) ·      Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing Tools ·      InVideo: creates videos from text ·      Giphy: grab animated .gif files ·      Meme Generator (free version) ·      Pexels and Unspash: Free images You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Blogging trends 3:53     Impact of images 3:47     #1: Use as many images as possible     5:42     #2: Use charts and graphs 6:48     #3: Include faces in every post 9:25     #4: Place quotes over images 9:59     #5: Embed videos into your blog 13:12   Bonus tips 15:09   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing   Best Practices for Using Images in Your Content

Krystopher Benyamein, this week’s Stay Paid guest, is the driving force behind Estate of Grace in Norwalk, California. He shares the lesson he learned after scaling Mt. Everest that redefines what it means to be “goal oriented,” emphasizes why agents need to identify one aspect of their jobs they absolutely love, and delivers three mind-blowing ways he’s capturing buyer leads along with a twist to one that we guarantee you aren’t using to secure listings. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Instagram: @krysbenyamein ·      FREE e-book: The Science of How to Become a Memorable Real Estate Agent You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:10     Krystopher’s business bio 2:34     The lesson of Mt. Everest 4:37     The evolution of your “Why?”     5:42     Tip #1: Get a mentor     7:16     Tip #2: Don’t expect it to be easy 8:50     About NAR lawsuit 13:06   Find something you love 13:37   The common thread in success 15:57   Reframe thinking about social media 21:25   Buyer lead idea #1 [Golden Nugget] 24:09   Buyer lead idea #2 25:00   Buyer lead idea #3 26:05   Mt. Everest documentary/Juniper Fund 29:45   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    

Bullying, gossiping, slacking off—these are just a few examples of the types of conduct that, if not stopped, can bring down morale, slow productivity, and, ultimately, affect your entire business. In this Stay Paid Silver Dollar episode, we discuss five different types of employees that have the potential to derail progress and ruin what you’ve built. We point out the signs to look for and suggest ways to rein in the troublemakers so they contribute to, rather than detract from, all you’re trying to achieve. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Entrepreneur blog: 5 Types of Toxic Employees and How to Deal With Them (Infographic) ·      FREE e-book: The Ultimate Beginner’s Guide to Facebook Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     The danger of toxic employees 1:44     Responsibility to address the issue 2:45     #1 The hot mess 4:09     Correction 4:32     Expect greatness 5:17     #2 The slacker 6:40     The high cost of low productivity 7:30     Correction 8:40     #3 The martyr 9:19     Correction 10:26   #4 The socialite 10:59   Correction 12:50   #5 The sociopath 13:46   Correction 15:13   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing