Dr. Daniel Crosby - The Psychology of Sports Betting and Investing: How Gambling Culture Reshapes Retail Investor Behavior and What Advisors Should Do About It

Tune in to hear: Why did the writing of Peter’s new book end in his family getting a new puppy? Why does Peter believe that the perfect portfolio is the one that best suits the particular individual who owns it? Why does he think portfolio construction should be centered around human behavior instead of what is mathematically optimal? What are some of the most effective guardrails advisors can implement in portfolios to protect against the detrimental effect loss aversion can have on investor behavior?  Why does Peter describe attention itself as an investment risk factor in his new book? Also, what is to be done about this from a practical standpoint? Does Peter have any thoughts, tips or tricks for getting investors to avoid confirmation bias more often? Why is our brain so eager to turn our most recent experiences into a forecast about the future and how does Peter handle this with the clients he serves? If people could make one financial change after reading Peter’s book, what would he hope that change would be? Links Peter Lazaroff on LinkedIn Plancorp Wealth Management The Perfect Portfolio (Book) Making Money Simple (Book) The Long Term Investor (Podcast) Connect with Us Meet Dr. Daniel Crosby Check Out All of Orion’s Podcasts Power Your Growth with Orion Disclosures: These show notes may contain links to third-party websites. Any links to such third-party websites are provided solely as a convenience to you and not as an endorsement by Orion of the content on such third-party websites, or any affiliation or association with its operators. Orion is not responsible for the content of linked third-party websites, including, without limitation, any link contained in a linked website, or any changes or updates to a linked website, and do not make any representations regarding the information, services, products or accuracy of any material contained on such third-party websites. Compliance Code: 252​-U-26243

Tune in to hear: What did Betterment’s 2026 Retail Investor Survey uncover about Gen Z investors and sports betting and why is this finding so significant?  Do Gen Z’s financial prospects look more promising than Gen X and the millennials, according to the data? Are they more or less likely to contribute to workplace retirement programs? Why is the dopamine hit of sports betting, and similar “financial entertainment,” so psychologically powerful? Also, why are variable reward schedules such strong reinforcers of behavior? How do the psychological principles of recency bias, near-miss effects, social proof and loss chasing reinforce the addictiveness of gambling? What are the important distinctions between an investor, a trader, a speculator and a gambler? What are the different questions each of these individuals are asking? Why is the gamification of investing so detrimental to investor performance? What are some effective ways advisors can start a healthy discourse around risky investment behaviors, like sports betting or day trading?  Links The Soul of Wealth Connect with Us Meet Dr. Daniel Crosby Check Out All of Orion’s Podcasts Power Your Growth with Orion Disclosures: These show notes may contain links to third-party websites. Any links to such third-party websites are provided solely as a convenience to you and not as an endorsement by Orion of the content on such third-party websites, or any affiliation or association with its operators. Orion is not responsible for the content of linked third-party websites, including, without limitation, any link contained in a linked website, or any changes or updates to a linked website, and do not make any representations regarding the information, services, products or accuracy of any material contained on such third-party websites. Compliance Code: 2501-U-26243

Tune in to hear: What did Ryan see about the way people were managing private investments that made him think his company Arch needed to exist? How does Ryan think the constant feedback and news around public markets affects investors and can the relative quiet of private markets give us a different experience from a behavioral perspective? What can the longer time horizon of private markets teach us about patience, conviction, how to invest and delayed gratification? For investors who rely exclusively on public markets, what sorts of exposure might they be missing from their portfolio? What role should private markets play in filling these potential gaps in exposure? What are Ryan’s thoughts around who should have access to private markets? What role can tech play in making private market investing more equitable? Does the Arch diligence tool ever tell investors to run far away from certain investments? Should the technique used to vet private companies differ in a meaningful way from the way investors and advisors vet public companies?  Do some of the constraints around investing in private companies (e.g. the project just beginning to break ground) lead to more optimal or suboptimal investor behavior?  What is Ryan’s prediction for the future of private markets? What is something that someone has done for Ryan, or something that he has experienced, that has fundamentally changed how he thinks about showing up for the people around him? Links Ryan Eisenman on LinkedIn Ryan Eisenman on Twitter Arch Connect with Us Meet Dr. Daniel Crosby Check Out All of Orion’s Podcasts Power Your Growth with Orion Disclosures: These show notes may contain links to third-party websites. Any links to such third-party websites are provided solely as a convenience to you and not as an endorsement by Orion of the content on such third-party websites, or any affiliation or association with its operators. Orion is not responsible for the content of linked third-party websites, including, without limitation, any link contained in a linked website, or any changes or updates to a linked website, and do not make any representations regarding the information, services, products or accuracy of any material contained on such third-party websites. Compliance Code: 2522-U-26243

Tune in to hear: What is one thing that the investment community has made more complicated than it needs to be, in John’s opinion? How does an oldschool, value and dividend focused shop like John’s get folks interested in this style of investing that is so well supported but seems to almost be forgotten in the present day? Has John found that when clients have an income element to their portfolio, they are more settled and more able to stay the course? How does Crawford Investment Counsel think about risk reduction in a portfolio, both behaviorally and otherwise? Does John look at things like beta, or is he looking exclusively at absolutely fundamental things in terms of the quality of the company? Where in a company’s lifecycles does Crawford Investment Counsel look and why do they believe this is a source of potential alpha? How does Crawford Investment Counsel ensure that they never stray from their first principles in difficult times? What in particular has John done to raise gentle, kind and grateful children in a world where children of means can sometimes act entitled? If John was approached by a 30 year old investor today, and they were asking for one piece of personal financial advice, what would he tell them? Links Crawford Investment Counsel Connect with Us Meet Dr. Daniel Crosby Check Out All of Orion’s Podcasts Power Your Growth with Orion Disclosures: These show notes may contain links to third-party websites. Any links to such third-party websites are provided solely as a convenience to you and not as an endorsement by Orion of the content on such third-party websites, or any affiliation or association with its operators. Orion is not responsible for the content of linked third-party websites, including, without limitation, any link contained in a linked website, or any changes or updates to a linked website, and do not make any representations regarding the information, services, products or accuracy of any material contained on such third-party websites. Compliance Code: 2521-U-26243

Tune in to hear: If Matt could take one lesson from his former life as a therapist and impart it to all the advisors that he serves, what would that lesson be? What compelled Matt to write his new book, Shut the F Up and Listen, and why did he think this message was particularly important in this moment we are in? The impulse to listen in order to respond, or to listen in order to solve a problem, is a really human impulse. How can we move beyond this and begin listening just for the sake of listening? What does it look like when one enters a conversation with intent and how does that look different from more opportunistic forms of listening? How can advisors best read what’s not being said in the room, through body language or otherwise, while remaining sensitive?  How would Matt advise advisors to think about creating the optimal conditions for psychological safety in their offices? Is there ever a time that advisors should be more directive with their clients? Links Matt Halloran on LinkedIn Matt Halloran on Instagram Shut the F Up and Listen Connect with Us Meet Dr. Daniel Crosby Check Out All of Orion’s Podcasts Power Your Growth with Orion Disclosures: These show notes may contain links to third-party websites. Any links to such third-party websites are provided solely as a convenience to you and not as an endorsement by Orion of the content on such third-party websites, or any affiliation or association with its operators. Orion is not responsible for the content of linked third-party websites, including, without limitation, any link contained in a linked website, or any changes or updates to a linked website, and do not make any representations regarding the information, services, products or accuracy of any material contained on such third-party websites. Compliance Code: 2499-U-26243

Tune in to hear: Where’s the current interest and momentum in Behavioral Finance and where does Jay see it going next? Why are investors so bad at affective forecasting (i.e. imagining how they’ll actually behave during a major market downturn)? How can we get investors and advisors to “buy an umbrella when the sun is shining?” Why does taking action during market downturns feel so right and what practically can we do, as financial advisors, to try and keep people from taking action? Are there any ways that Jay thinks AI and technology may help us make better decisions going forward, or does he think it's all bad news? What does success look like, from a behavioral perspective, if we are never going to rid ourselves of emotion? Links Jay Mooreland on LinkedIn Behavioral Advisor Academy The Emotional Investor Book Connect with Us Meet Dr. Daniel Crosby Check Out All of Orion’s Podcasts Power Your Growth with Orion Disclosures: These show notes may contain links to third-party websites. Any links to such third-party websites are provided solely as a convenience to you and not as an endorsement by Orion of the content on such third-party websites, or any affiliation or association with its operators. Orion is not responsible for the content of linked third-party websites, including, without limitation, any link contained in a linked website, or any changes or updates to a linked website, and do not make any representations regarding the information, services, products or accuracy of any material contained on such third-party websites. Compliance Code: 2443-U-26233

Tune in to hear: Why do we need to begin to think about wealth in more qualitative terms with the upcoming Great Wealth Transfer? How can we better prepare heirs to understand their newfound relationship with wealth? Why does successful, multi-generational wealth preservation depend on more than investment performance? According to studies, what factors are key for the preservation of wealth across generations? What are the four invisible inheritances that accompany the inheritance of wealth? What is behavioral capital, and why do we inherit this long before we inherit financial capital? What is relational capital, and why is this a form of invisible inheritance? What are some of the crucial psychological differences between earned wealth and received wealth? Links The Soul of Wealth Connect with Us Meet Dr. Daniel Crosby Check Out All of Orion’s Podcasts Power Your Growth with Orion Disclosures: These show notes may contain links to third-party websites. Any links to such third-party websites are provided solely as a convenience to you and not as an endorsement by Orion of the content on such third-party websites, or any affiliation or association with its operators. Orion is not responsible for the content of linked third-party websites, including, without limitation, any link contained in a linked website, or any changes or updates to a linked website, and do not make any representations regarding the information, services, products or accuracy of any material contained on such third-party websites. Compliance Code: 2442-U-26233

Tune in to hear: If markets are as mad as Alex and Dr. Crosby suggest, why do we still see that most active managers have such a difficult time trying to beat markets? When Alex tells stories about how sporting events or the weather might move the market, is there any signal there for the average investor or is he simply making a broader point about how our emotions may color the way we think about markets? Alex subdivides our behaviorally biased reactions to markets into overreaction, underreaction and misreaction. What do each of these look like practically for investors? Is wokeness the reason the market keeps ignoring evidence for important behavioral data, like employee satisfaction? What is Alex’s take on AI and where does he think we are on the spectrum between true revolution and mania? Is there a behavior that looks like discipline, but is really just bias wearing a better suit? If someone was to use Alex’s upcoming book as a mirror into their own behavior, what is one practical thing that they could do to better understand themselves and do a self-audit? Links The Madness of Markets (Pre-order) Alex Edmans on LinkedIn Alex Edman’s Website Connect with Us Meet Dr. Daniel Crosby Check Out All of Orion’s Podcasts Power Your Growth with Orion Disclosures: These show notes may contain links to third-party websites. Any links to such third-party websites are provided solely as a convenience to you and not as an endorsement by Orion of the content on such third-party websites, or any affiliation or association with its operators. Orion is not responsible for the content of linked third-party websites, including, without limitation, any link contained in a linked website, or any changes or updates to a linked website, and do not make any representations regarding the information, services, products or accuracy of any material contained on such third-party websites. Compliance Code: 2336-U-26223

Tune in to hear: Does Adam believe that most people have a money problem, or a meaning problem that money simply reveals? What are some signs that someone is trying to solve a meaning problem with money and what would Adam counsel them to do instead if they saw this in themselves? How does Adam define financial freedom in a more nuanced way than the layman’s concept of financial freedom? What is some evidence that money has moved from a servant role to a master role in someone’s life, and what would Adam have them do to right that ship? Where does the scarcity mindset come from for wealthy individuals, and what does Adam think should be done about it? How does Adam counsel people to make positive social comparisons when it is so easy to feel bad about ourselves in the era of social media? For people looking to loosen attachment, what are the practical means by which they can bring that about? How can contemplating our own mortality make us better investors and better stewards of our wealth? Links Adam Cockerham on LinkedIn Your Money and Your Mind Adam’s Website Connect with Us Meet Dr. Daniel Crosby Check Out All of Orion’s Podcasts Power Your Growth with Orion Disclosures: These show notes may contain links to third-party websites. Any links to such third-party websites are provided solely as a convenience to you and not as an endorsement by Orion of the content on such third-party websites, or any affiliation or association with its operators. Orion is not responsible for the content of linked third-party websites, including, without limitation, any link contained in a linked website, or any changes or updates to a linked website, and do not make any representations regarding the information, services, products or accuracy of any material contained on such third-party websites. Compliance Code: 2335-U-26223

Tune in to hear: What is the biggest lie advisors tell themselves about why their growth may be stagnating or slower than they might like? What would Kendra say to advisors who are casting a really wide net about why they should drill down and create a more bespoke marketing funnel? When Kendra is looking at an advisor’s social media channels, what are some signs that their approach is effective and what are some signs that they may be missing the mark? Why is effective marketing just as much about repelling the clients you don’t want as it is about attracting the clients you do want? Why is it so scary to deviate from the herd and why do otherwise smart people tend to gravitate towards what seems safe and commonplace? Are there some groups that are routinely overlooked and underserved by advisors? Does Kendra hear pieces of conventional wisdom, around marketing, passed around the advisory community that make her cringe? What’s the difference between social marketing that might appeal to vanity metrics, like follows, versus the kind that’s driving real revenue? What’s the relationship and what’s the tension between strategy and tactics? In their marketing efforts, how can advisors appeal to this behavior layer of making people feel safe and let them get to know them? For advisors just getting started, what’s the first step for them to build a successful firm and a successful life? Links Kendra Wright on LinkedIn Rebel Media Agency Kendra Wright on Twitter Connect with Us Meet Dr. Daniel Crosby Check Out All of Orion’s Podcasts Power Your Growth with Orion Disclosures: These show notes may contain links to third-party websites. Any links to such third-party websites are provided solely as a convenience to you and not as an endorsement by Orion of the content on such third-party websites, or any affiliation or association with its operators. Orion is not responsible for the content of linked third-party websites, including, without limitation, any link contained in a linked website, or any changes or updates to a linked website, and do not make any representations regarding the information, services, products or accuracy of any material contained on such third-party websites. Compliance Code: 2268-U-26215