Podcasting for Passion, Not Profit with John C. Morely

Send us a textEver wondered why some podcasts thrive while others fizzle out after just a few episodes? Serial entrepreneur John C. Morley pulls back the curtain on what truly drives podcasting success—and it's not what most beginners expect.With refreshing candor, John shares how he transformed his frustration with inadequate marketing agencies into a media empire that now produces over 20 pieces of content daily. His journey from engineering to podcasting reveals a crucial truth: sustainable podcasting requires genuine passion, not just profit motivation. "People think getting into podcasting is a get-rich-quick scheme," he explains, "but that's not the reason you start a podcast."Through colorful anecdotes—from negotiating his first printing press to encountering aspiring podcasters who think they can "just click a button"—John illuminates the technical, creative, and psychological dimensions of podcasting that newcomers often underestimate. His approach of "arousing curiosity" rather than selling has built him a loyal audience across multiple platforms, proving that value-driven content beats sales-focused messaging every time.Perhaps most valuable is John's practical wisdom about consistency, branding, and audience connection. His insistence that weekly podcasting is the minimum commitment required demonstrates why so many shows fail—their creators simply aren't prepared for the dedication successful podcasting demands. His insights on "sonic branding" and creating show names with creative potential offer immediately applicable strategies for podcast differentiation.Whether you're considering starting a podcast or looking to take your existing show to new heights, John's blend of business acumen and creative insight provides a roadmap for authentic content creation that resonates with audiences. Check out his free resources at believemeachieve.com and discover why, in John's words, "If you don't believe in yourself, you're never going to achieve your dreams."Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textEver wondered how successful podcasters build thriving communities while staying true to themselves? Dave Bates, an executive coach with 30 years of business experience, pulls back the curtain on what really drives podcast sustainability and growth.Most creators launch their shows expecting rapid success, only to abandon ship after a handful of episodes when reality doesn't match their expectations. Dave reveals why this happens and offers a refreshing counternarrative: meaningful podcast growth requires clarity of purpose, alignment with core values, and intentional community building. "If it's for everybody, it's probably for nobody," he explains, highlighting how narrowing your focus actually expands your impact.The conversation explores the power of asking two fundamental questions: "What's it for and who's it for?" These seemingly simple inquiries form the foundation for everything from content creation to audience development. Dave shares how your answers to these questions naturally extend to community building—creating spaces where "people like us do things like this," as marketing guru Seth Godin would say.We dive deep into why communities matter in today's noisy digital landscape. As Dave points out, when you build a focused community around shared values, you "cut out a lot of that noise and create more connections." These connections foster the "know, like, and trust" factor essential for meaningful engagement. Plus, we explore the parallel need for peer communities that provide support and perspective for podcast creators themselves.Whether you're just starting your podcasting journey or looking to deepen your connection with existing listeners, this conversation offers practical wisdom on aligning your content with your values and building sustainable communities that amplify your message while providing the support you need to thrive.Visit paravel.com to connect with Dave and discover more resources for your podcasting journey.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textHave you ever felt that nagging sensation that you're meant for more, but something invisible holds you back? Lucie Ptasznik knows this feeling intimately. From a city girl with an impossible horse dream to building a seven-figure equestrian business, her journey reveals the extraordinary power of perseverance and mindset transformation.Lucie joins us to unpack the science of personal transformation through rewiring our subconscious mind. She elegantly explains how our outer reality perfectly mirrors our inner world—our thoughts, beliefs, and the stories we tell ourselves. "We can't change what we're unaware of," Lucie explains, offering profound insights into breaking free from unconscious programming that keeps us stuck in limiting patterns of focus, physiology, and language.The conversation takes a fascinating turn as Lucie explores meditation as a powerful tool for awareness, helping us recognize that we are not our thoughts but the observers of them. This simple shift grants us the ability to choose our thoughts deliberately, transforming our entire experience. Her practical advice on stepping outside comfort zones, surrounding ourselves with the right people, and maintaining a gratitude practice creates a roadmap anyone can follow to create meaningful change.What makes this episode particularly valuable is Lucie's authentic perspective on failure. Rather than something to avoid, she reframes failure as the necessary path to growth—a refreshing counter to cultural programming that teaches us to fear mistakes. Her personal story of getting bucked off countless horses while pursuing her passion serves as a powerful metaphor for anyone hesitant to pursue their dreams.Whether you're a podcaster feeling stuck, an entrepreneur facing roadblocks, or simply someone sensing there's more to life than your current experience, Lucie's wisdom will inspire you to launch your own "rocket of desire" and take inspired action toward your goals. Connect with Lucie:Website:https://lucielynn.com/Socials:YouTubehttps://www.youtube.com/@luciesbubble6421Facebookhttps://www.facebook.com/Luciesbubble/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textEver wonder how some podcasters manage to run multiple shows while maintaining their sanity and family life? In this eye-opening conversation, automation expert Joe Casabona reveals his secrets for making computers do the heavy lifting in podcast production.Through practical examples, Joe demonstrates how even seemingly "quick" manual tasks like copying information between apps create hidden costs. Each interruption requires you to stop what you're doing, switch context, and then rebuild momentum on your original task – turning a five-minute action into a 20-minute productivity sink. These small inefficiencies compound into hours of lost time each week.The conversation explores specific automation solutions for podcasters, from creating private podcast feeds when members join to automatically moving files through your production system. Joe addresses common objections to automation tools, comparing platforms like Notion, Airtable, Zapier, and Make.com to help you choose the right fit for your workflow and technical comfort level.Perhaps most powerfully, Joe shares his personal lawn mowing epiphany – how spending six hours cutting his overgrown grass cost him $1,200 in lost billable hours. This crystallized the realization that doing everything yourself isn't always the smartest approach. As he puts it, "You're a capable person. You can do a lot of things yourself. It's about freeing up your time to do the most crucial of your tasks."Ready to reclaim hours in your podcasting workflow? Visit http://podcastworkflows.com/carl to access Joe's free automation template database featuring 40 proven automations you can implement today.Connect with Joe:Websitehttps://casabona.org/Podcasthttps://streamlined.fm/SocialsX (formerly Twitter)https://x.com/jcasabonaInstagramhttps://www.instagram.com/jcasabonaYouTubehttps://www.youtube.com/@JoeCasaLinkedInhttps://www.linkedin.com/in/jcasabona/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textWhat does a 100-episode podcasting milestone have in common with high-performance leadership? Everything, according to Rosie Zilinskas. Drawing from her 30-year corporate career and success as host of the No Woman Left Behind podcast, Rosie reveals the powerful principles that connect exceptional podcasting with career advancement and leadership excellence.The conversation takes us beyond surface-level interview techniques into the art of organic conversation. Rather than following rigid question scripts, Rosie shares how creating authentic connections with guests transforms both the podcasting experience and the value delivered to listeners. This approach parallels effective leadership communication, where authenticity trumps formality every time."Preparation, preparation, preparation begets confidence" becomes our mantra as Rosie unpacks the psychology behind high performance. Whether preparing for a podcast interview or career-defining presentation, thorough preparation creates the foundation for genuine confidence. The anxiety we feel in high-stakes situations almost always stems from inadequate preparation - a revelation that applies universally across professional domains.The most fascinating insights emerge when discussing daily rituals and routines. Rosie's 5 AM to 9 AM personal development time - filled with meditation, exercise, journaling, and intention-setting - demonstrates how high performers prioritize self-renewal. This intentional approach to energy management creates the capacity for sustained excellence, whether in podcasting, leadership, or any demanding role.Connect with Rosie:Websitehttps://nowomanleftbehind.com/Podcasthttps://nowomanleftbehind.com/podcast/Socials:LinkedInhttps://www.linkedin.com/in/rosiecareercoaching/Facebookhttps://www.facebook.com/RosieCareerCoaching/Instagramhttps://www.instagram.com/rosiecareercoaching/YouTubehttps://www.youtube.com/@RosieCareerCoachingX (formerly Twitter)htSupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textEver wondered why your podcast isn't building the audience connection or business results you expected? The answer might lie not in who you're interviewing, but in how little airtime you're giving yourself.In this perspective-shifting conversation with award-winning podcast strategist Isabella Sanchez Castaneda, we uncover why solo episodes are the secret weapon most business podcasters overlook. Isabella shares her journey from journalism student to podcast powerhouse, explaining how the obsession with guest interviews often undermines your authority-building efforts."They want to fall in love with YOU, not your guests," Isabella emphasizes, pinpointing why so many podcasters struggle to convert listeners to clients. When you consistently prioritize guest voices, you surrender 95% of your airtime, leaving precious little opportunity to develop that crucial "know, like, and trust" factor with your audience.Fear holds many back from speaking alone – fear of judgment, fear of taking up space, fear of having opinions. But as Isabella explains, that very discomfort signals the transformative potential of solo episodes. When listeners hear you confidently sharing expertise without a guest's safety net, they subconsciously elevate your authority. We explore practical approaches to structure solo content, from the simple five-paragraph essay format to strategic content planning that naturally leads to your offers.Whether you're podcast-curious or hundreds of episodes deep in a guest-focused show, this conversation provides the mindset shift and tactical approach to make your voice the centrepiece of your podcasting strategy. Ready to step from the shadows of your guests into the spotlight of thought leadership? This episode is your roadmap.Connect with Isabella:Websitehttps://www.isamediainc.com/Podcast:https://www.isamediainc.com/visible-with-isa-media-incSocials:LinkedInhttps://www.linkedin.com/in/isabella-sanchez-casta%C3%B1eda-818b38120/Instagramhttps://www.instagram.com/isamediainc/YouTubehttps:/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textThe unexpected happens—platforms crash, power fails, key equipment breaks down. Is your business prepared to keep functioning when disaster strikes? In this eye-opening conversation with business continuity expert Erika Andresen, we explore the critical yet often overlooked practices that keep businesses operational through any disruption.Erika, a certified business continuity professional, former lawyer, and emergency management professor, reveals why small businesses are particularly vulnerable to disruptions despite being the backbone of community resilience. She shares compelling stories of business owners caught unprepared. These cautionary tales highlight how seemingly small dependencies can create devastating single points of failure.We dive deep into practical approaches for identifying vulnerabilities in your business operations, from social media dependencies to supply chain fragility. Erika explains that while large corporations have robust continuity teams, small businesses can achieve significant protection with thoughtful planning and backup systems. Her firsthand experience surviving Hurricane Helene without power, internet, or cell service for days provides sobering insights into how quickly cascading failures can impact even the best-laid plans.Most valuable is Erika's practical framework for developing your own continuity strategy: aim for an 80% solution by methodically examining every aspect of your business and asking, "If this disappeared tomorrow, how would we continue?" The difference between hoping disasters won't happen and having concrete contingencies can determine whether your business survives or thrives through unexpected challenges.Connect with Erika:www.eaasc.comTake the Business Readiness Assessment is at the bottom of the page:Check out Erika's book:https://www.amazon.com/How-Not-Kill-Your-Business/dp/199018538XFollow Erika on socials:Instagram https://www.instagram.com/dontkillyourbusiness/TikTokhttps://www.tiktok.com/@dontkillyourbusinessLinkedIn https://www.linkedin.com/company/eaas-consultSupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textDiscover the untapped potential of Google Business Profiles with digital marketing veteran Marilyn Jenkins as she reveals how this free tool can dramatically increase your local visibility and phone inquiries.Many business owners make a critical mistake – setting up their Google Business Profile once and forgetting about it. But as Marilyn explains, treating your profile like a social media platform that demands regular engagement can be the difference between being buried in search results or appearing prominently in the map pack where 50-80% of searchers click.The conversation reveals surprising insights about how Google evaluates and ranks local businesses. Contrary to popular belief, you don't need hundreds of 5-star reviews to outrank competitors. Marilyn shares a remarkable case study where simply optimizing a neglected profile increased a client's incoming calls by 42% in just six weeks. The best part? Maintaining this valuable digital asset requires only 10 minutes weekly.For podcasters who also operate local businesses, this episode delivers practical, actionable advice on maintaining consistent information across platforms, selecting the right business categories, and creating a seamless review collection process. Don't miss Marilyn's counterintuitive tip about who can leave reviews (hint: it's not just customers) and why a perfect 5-star rating shouldn't be your goal. Whether you're a seasoned digital marketer or just starting to explore local SEO, this conversation provides the blueprint for dominating local search and turning Google searchers into paying clients.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textEver feel like you're creating amazing podcast content only to have it disappear into the void after posting a single announcement? What if that one episode could magically transform into dozens of engaging social media posts, extending your reach for months?That's exactly what marketing strategist Ely Delaney reveals in this eye-opening conversation about content repurposing. As the creator of the Follow-up Rockstar system and host of the "Meet Cool People" podcast, Ely breaks down his brilliant "content wheel" methodology that can turn a single 30-minute podcast episode into 35+ distinct content pieces across multiple platforms.From extracting powerful 60-second clips for reels to creating audiograms and quote graphics, Ely demonstrates how modern podcasters can maximize their content's lifespan without spending countless hours on production. He walks through exactly which tools streamline the process (including AI assistants that do the heavy lifting), making what seems overwhelming surprisingly manageable – even for busy podcasters with limited resources.Whether you're a podcasting veteran looking to level up your promotion strategy or just getting started in the medium, this conversation delivers actionable insights you can implement immediately. Connect with Ely https://elydelaney.com/homepageMeet Cool People Podcasthttps://meetcoolpeople.live/Social MediaLinkedInhttps://www.linkedin.com/in/elydelaney/Facebookhttps://www.facebook.com/elydelaneyInstagramhttps://www.instagram.com/elydelaney/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textWhat does it take to transform a simple podcast idea into a global sensation? Join us as we sit down with Kevin Palmieri, the mastermind behind Next Level University, a leading self-improvement podcast with over 1,700 episodes. Kevin candidly shares his unexpected journey into podcasting, teaching us the true meaning of accountability and the unwavering dedication required to build a brand that resonates with over 1 million listeners worldwide. His story, filled with engaging anecdotes and insights, shatters the illusion of overnight success, revealing the grit and consistency needed to thrive in the podcasting world.Unlock the secrets to engaging your audience and building a loyal community as Kevin guides us through the art of audience engagement. He stresses the importance of leveraging various platforms, such as social media, to create authentic connections and foster organic conversations with your listeners. By focusing on meaningful metrics like subscriber counts and consumption rates, Kevin demonstrates how to maintain a dedicated audience that keeps coming back for more. Discover how to use social media as a tool for connection, rather than just conversion, and see firsthand how these strategies can propel your podcast to new heights.Looking ahead, Kevin shares his thoughts on the future of podcasting, emphasizing the critical role of community-building and creative monetization strategies. As technology advances, he highlights the rising influence of AI while underscoring the importance of keeping the human element alive in content creation. Explore how video content is becoming a cornerstone in podcasting's evolution, and benefit from Kevin's insights on maintaining high audio quality alongside visual storytelling. Connect with Kevin:https://www.nextleveluniverse.com/Podcast:https://www.nextleveluniverse.com/podcast-growth-university/Social Media:Facebookhttps://www.facebook.com/kevin.palmieri.90/LinkedInhttps://www.linkedin.com/in/kevin-palmieri-5b7736160/Instagramhttps://www.instagram.com/neverquitkid/YouTubeSupport the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72