Dial-Up to Digital: What Actually Works in Modern Marketing with Gee Ranasinha

Send us a textEver wonder why some marketing cuts through the noise while most fades into oblivion? G Ranasina, CEO of Caxino marketing agency and a veteran marketer since the days of AOL CDs, reveals the uncomfortable truth about what's wrong with modern marketing."Marketing bros think all you need is to throw data into some AI engine and have it vomit out a thousand clichéd images," Ranasina explains with refreshing candor. "But what's missing is the idea, the concept, the emotional connection." Drawing on decades of experience helping over 400 startups across 20 countries, he articulates why the fundamental principles of marketing remain unchanged despite technological revolution.The conversation takes a fascinating turn when Ranasina distinguishes between efficiency and effectiveness in marketing. While other business units can optimize for efficiency, marketing requires emotional resonance that can't be quantified in dollars. "We've exorcised creativity from the equation," he laments, explaining why $1.6 trillion in marketing spending with increasingly sophisticated targeting tools has resulted in decreasing effectiveness.For podcasters and business owners alike, Ranasina offers a compelling perspective on standing out in a crowded marketplace. "You need to have the balls to be different, to be distinctive in your category," he advises, citing brands like Liquid Death that embrace their uniqueness rather than blending into the background. His insights on why we're "feeling creatures that think" rather than "thinking creatures that feel" provide a psychological framework for creating marketing that works.Whether you're looking to improve your marketing strategy, grow your podcast audience, or simply understand why some messages stick while others don't, this episode delivers actionable wisdom wrapped in entertaining, no-nonsense commentary. Connect with G Ranasina on LinkedIn for more marketing insights delivered with his signature blend of expertise and straight talk.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textWhat if the stories we consume shape our emotional intelligence more profoundly than we realize? Lucinda Sage-Midgorden's journey through storytelling reveals exactly that powerful connection.From childhood family movie nights where discussions were mandatory to launching her Story Power podcast in her sixties, Lucinda shares how stories have woven through every aspect of her life. Her father, despite struggling with dyslexia, established a tradition that taught her to analyze characters, themes, and emotional journeys in film and literature – skills that would define her career and worldview.With a refreshing "jump off the cliff and see what happens" attitude, Lucinda describes her path through religious studies, theater, teaching, and finally podcasting. Her insight that "every life is a library" transformed her podcast from merely discussing consumed media to exploring personal narratives from guests worldwide. The conversation takes fascinating turns through Marvel character analysis (Tony Stark and Steve Rogers representing opposite ends of the emotional intelligence spectrum), the visual storytelling in classic cinema, and how narrative understanding enhances our ability to read body language and emotional cues.Particularly valuable for creative professionals, Lucinda addresses the common worry of content creation: "If you've lived on this earth even 20 years, you have stories. As a matter of fact, you have more stories than you think you do." Her upcoming YouTube project with her sister, "Classic Cinema with the Sage Sisters," demonstrates her continuing evolution as a storyteller.Connect with Lucinda through her website sagewomanlife on WordPress, listen to Story Power on all major platforms, or follow her on LinkedIn to discover how stories can heighten your emotional intelligence and deepen your understanding of human nature.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textPricing might be the most powerful yet underutilized profit lever in your business toolkit. In this eye-opening conversation with Per Sjöfors, "The Price Whisperer," we uncover why most businesses leave substantial money on the table through ineffective pricing strategies.Per reveals the shocking mathematics behind pricing power: while a 1% increase in sales volume typically yields a 3.5% profit increase, and a 1% cost reduction generates about 5.5% more profit, a mere 1% price increase can boost profitability by a staggering 11.3%. Despite this leverage, most companies rely on guesswork, cost-plus formulas, or competitor matching—approaches that severely limit profit potential.Drawing from his experience running multiple companies and conducting pricing research across approximately 5,000 products and services, Per debunks common pricing myths and introduces a scientific approach anyone can implement. He shares a practical method for solopreneurs and small businesses to determine their optimal price range: interview at least 25 prospects and ask two specific questions about price thresholds. This approach works equally well across B2B and B2C contexts because pricing psychology follows similar patterns regardless of market type.The conversation also explores behavioral economics principles showing why pricing too low can actually decrease sales by creating perceptions of poor quality. Even retail giants like Walmart have shifted away from purely price-focused messaging after seeing declining sales when customers associated low prices with inferior products.Whether you're a podcaster monetizing your platform, a consultant valuing your expertise, or a business owner setting product prices, this episode provides actionable insights to transform your pricing strategy and significantly boost your profitability. As Per reminds us in his parting wisdom: "You can always increase prices. If it doesn't work, you can always revert."Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textEver wondered how an entire nation discovers a medium that's been thriving elsewhere for decades? Meet Gautam Raj Anand, widely known as "the father of podcasting in India," whose remarkable journey from bored banker to pioneering podcast innovator reveals what happens when necessity meets opportunity.Gautam's story begins with corporate firewalls that blocked traditional entertainment but overlooked podcasts—a serendipitous oversight that led to his 14-hour-a-day listening habit. This personal discovery sparked a data-driven revelation: India possessed the perfect conditions for podcasting to flourish—high commute times, cheap data, numerous languages, and a rich oral tradition—yet remained virtually untouched by the medium. The challenge? Most Indians had never heard the term "podcast," and those who had associated it with expensive Apple products they couldn't afford.What follows is a masterclass in problem-solving as Gautam walks us through building Hubhopper, evolving from a simple content aggregator to a comprehensive ecosystem addressing each barrier to podcast creation and consumption in India. His team had to forge partnerships with music platforms, in-cab entertainment, and news applications to create distribution channels where none existed. The results speak volumes—India has transformed from a podcast desert to the world's third-largest podcast market in less than a decade.Particularly fascinating are the distinct differences between Western and Eastern podcast consumption patterns. While Western listeners embrace hour-long shows focusing on true crime, sports, and comedy, Indian audiences prefer shorter episodes (under 25 minutes) with religious and devotional content leading by a significant margin. These insights reveal how cultural contexts profoundly shape media consumption even within the same medium.Whether you're a podcast creator, media entrepreneur, or simply curious about global digital trends, Gautam's perspective will transform how you think about content creation across cultural boundaries. Subscribe now and discover how sometimes all it takes is "20 seconds of insane courage" to spark a revolution that changes how an entire nation communicates.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textThe greatest ideas in the world die every day simply because nobody remembers them. What separates forgettable messages from unforgettable ones? Brain glue - the emotional "stickiness" that makes concepts impossible to forget.James I. Bond, behavioral management specialist and award-winning author, shares the transformative moment that changed his approach to marketing forever. After losing an anti-drug campaign competition to the simple yet powerful "This is your brain on drugs" frying egg visual, Bond embarked on a decade-long journey to understand why emotional selling consistently outperforms logical arguments.Through fascinating case studies, Bond reveals how the right words can turn modest products into empires. Learn how John Gray skyrocketed book sales from 20,000 to 50 million copies by changing his title to "Men Are From Mars, Women Are From Venus." Discover why Post Cereals' invention of toaster pastries failed while Kellogg's identical product thrived as "Pop-Tarts." Explore how Marilyn Monroe, Cindy Crawford, and even the Squatty Potty leveraged brain triggers to stand out in crowded markets.The most valuable takeaway? You don't need to be a marketing genius to apply these principles. Bond breaks down three immediately actionable brain triggers—metaphors, rhyme, and alliteration—that anyone can use to make their ideas more compelling. As Zig Ziglar wisely noted, "Selling is nothing more than a transference of passion." Brain glue simply ensures your passion sticks with others long after you've stopped speaking.Ready to make your ideas unforgettable? Visit yesbrainglue.com to discover more tools and techniques that will transform how people receive and remember your message.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textWhat if everything you thought about building community around your podcast was incomplete? Paul Gowder, founder of PowWows.com and host of multiple podcasts, including "OTW with Paul," shatters common misconceptions about community building in this eye-opening conversation.The secret to fostering genuine connection doesn't lie in fancy Facebook groups or Discord servers alone. As Paul reveals, "Community is everybody that feels a part of your group, your movement, and feels some type of connection to you and each other." This broader understanding transforms how creators approach audience relationships across all touchpoints. Drawing from his journey as an "accidental entrepreneur" who has built a thriving community since 1996, Paul shares practical wisdom applicable to podcasters at any stage.At the heart of effective community building lies intentional communication. Whether crafting podcast episodes, emails, or social content, speaking directly to one person creates an intimate experience that resonates deeply. "When you're podcasting, speak like you're speaking to one person... don't start the show with 'Hey everybody.' Talk directly to one person; make them feel like it's just a conversation between the two of you." This approach mirrors radio fundamentals while acknowledging the uniquely personal nature of podcasting.Most creators falter by limiting their vision of community to specific platforms or following formulaic content strategies. Paul challenges us to focus where our audience naturally engages rather than spreading ourselves thin across every platform. His evolution from flashy, impersonal newsletters to conversational emails demonstrates how authentic communication outperforms algorithm-chasing tactics every time. The conversation offers both a strategic framework and tactical advice for transforming your podcast from content delivery into community cultivation.Ready to transform your approach to audience building? Visit paulgetter.com/email-tools to discover how Paul grew his email list to over 100,000 engaged subscribers, and take the first step toward creating genuine connection with your listeners.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textEver wondered why some podcasts thrive while others fizzle out after just a few episodes? Serial entrepreneur John C. Morley pulls back the curtain on what truly drives podcasting success—and it's not what most beginners expect.With refreshing candor, John shares how he transformed his frustration with inadequate marketing agencies into a media empire that now produces over 20 pieces of content daily. His journey from engineering to podcasting reveals a crucial truth: sustainable podcasting requires genuine passion, not just profit motivation. "People think getting into podcasting is a get-rich-quick scheme," he explains, "but that's not the reason you start a podcast."Through colorful anecdotes—from negotiating his first printing press to encountering aspiring podcasters who think they can "just click a button"—John illuminates the technical, creative, and psychological dimensions of podcasting that newcomers often underestimate. His approach of "arousing curiosity" rather than selling has built him a loyal audience across multiple platforms, proving that value-driven content beats sales-focused messaging every time.Perhaps most valuable is John's practical wisdom about consistency, branding, and audience connection. His insistence that weekly podcasting is the minimum commitment required demonstrates why so many shows fail—their creators simply aren't prepared for the dedication successful podcasting demands. His insights on "sonic branding" and creating show names with creative potential offer immediately applicable strategies for podcast differentiation.Whether you're considering starting a podcast or looking to take your existing show to new heights, John's blend of business acumen and creative insight provides a roadmap for authentic content creation that resonates with audiences. Check out his free resources at believemeachieve.com and discover why, in John's words, "If you don't believe in yourself, you're never going to achieve your dreams."Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textEver wondered how successful podcasters build thriving communities while staying true to themselves? Dave Bates, an executive coach with 30 years of business experience, pulls back the curtain on what really drives podcast sustainability and growth.Most creators launch their shows expecting rapid success, only to abandon ship after a handful of episodes when reality doesn't match their expectations. Dave reveals why this happens and offers a refreshing counternarrative: meaningful podcast growth requires clarity of purpose, alignment with core values, and intentional community building. "If it's for everybody, it's probably for nobody," he explains, highlighting how narrowing your focus actually expands your impact.The conversation explores the power of asking two fundamental questions: "What's it for and who's it for?" These seemingly simple inquiries form the foundation for everything from content creation to audience development. Dave shares how your answers to these questions naturally extend to community building—creating spaces where "people like us do things like this," as marketing guru Seth Godin would say.We dive deep into why communities matter in today's noisy digital landscape. As Dave points out, when you build a focused community around shared values, you "cut out a lot of that noise and create more connections." These connections foster the "know, like, and trust" factor essential for meaningful engagement. Plus, we explore the parallel need for peer communities that provide support and perspective for podcast creators themselves.Whether you're just starting your podcasting journey or looking to deepen your connection with existing listeners, this conversation offers practical wisdom on aligning your content with your values and building sustainable communities that amplify your message while providing the support you need to thrive.Visit paravel.com to connect with Dave and discover more resources for your podcasting journey.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textHave you ever felt that nagging sensation that you're meant for more, but something invisible holds you back? Lucie Ptasznik knows this feeling intimately. From a city girl with an impossible horse dream to building a seven-figure equestrian business, her journey reveals the extraordinary power of perseverance and mindset transformation.Lucie joins us to unpack the science of personal transformation through rewiring our subconscious mind. She elegantly explains how our outer reality perfectly mirrors our inner world—our thoughts, beliefs, and the stories we tell ourselves. "We can't change what we're unaware of," Lucie explains, offering profound insights into breaking free from unconscious programming that keeps us stuck in limiting patterns of focus, physiology, and language.The conversation takes a fascinating turn as Lucie explores meditation as a powerful tool for awareness, helping us recognize that we are not our thoughts but the observers of them. This simple shift grants us the ability to choose our thoughts deliberately, transforming our entire experience. Her practical advice on stepping outside comfort zones, surrounding ourselves with the right people, and maintaining a gratitude practice creates a roadmap anyone can follow to create meaningful change.What makes this episode particularly valuable is Lucie's authentic perspective on failure. Rather than something to avoid, she reframes failure as the necessary path to growth—a refreshing counter to cultural programming that teaches us to fear mistakes. Her personal story of getting bucked off countless horses while pursuing her passion serves as a powerful metaphor for anyone hesitant to pursue their dreams.Whether you're a podcaster feeling stuck, an entrepreneur facing roadblocks, or simply someone sensing there's more to life than your current experience, Lucie's wisdom will inspire you to launch your own "rocket of desire" and take inspired action toward your goals. Connect with Lucie:Website:https://lucielynn.com/Socials:YouTubehttps://www.youtube.com/@luciesbubble6421Facebookhttps://www.facebook.com/Luciesbubble/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Send us a textEver wonder how some podcasters manage to run multiple shows while maintaining their sanity and family life? In this eye-opening conversation, automation expert Joe Casabona reveals his secrets for making computers do the heavy lifting in podcast production.Through practical examples, Joe demonstrates how even seemingly "quick" manual tasks like copying information between apps create hidden costs. Each interruption requires you to stop what you're doing, switch context, and then rebuild momentum on your original task – turning a five-minute action into a 20-minute productivity sink. These small inefficiencies compound into hours of lost time each week.The conversation explores specific automation solutions for podcasters, from creating private podcast feeds when members join to automatically moving files through your production system. Joe addresses common objections to automation tools, comparing platforms like Notion, Airtable, Zapier, and Make.com to help you choose the right fit for your workflow and technical comfort level.Perhaps most powerfully, Joe shares his personal lawn mowing epiphany – how spending six hours cutting his overgrown grass cost him $1,200 in lost billable hours. This crystallized the realization that doing everything yourself isn't always the smartest approach. As he puts it, "You're a capable person. You can do a lot of things yourself. It's about freeing up your time to do the most crucial of your tasks."Ready to reclaim hours in your podcasting workflow? Visit http://podcastworkflows.com/carl to access Joe's free automation template database featuring 40 proven automations you can implement today.Connect with Joe:Websitehttps://casabona.org/Podcasthttps://streamlined.fm/SocialsX (formerly Twitter)https://x.com/jcasabonaInstagramhttps://www.instagram.com/jcasabonaYouTubehttps://www.youtube.com/@JoeCasaLinkedInhttps://www.linkedin.com/in/jcasabona/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72