If I Were Starting My Business Today: 8 Steps I’d Take (and the Mistakes I’d Avoid)

In this week’s episode, Gabrielle shares the exact steps, mindset shifts, and lessons she would follow if she were starting her business today. After nearly a decade in entrepreneurship and seven years running Scout’s Agency, the leading agency getting women booked as guests on podcasts, Gabrielle breaks down the tools, frameworks, and philosophies that have truly moved the needle.From business models to mindset rituals, profit strategy to sales mastery, this episode is packed with practical advice and personal truth for any entrepreneur, whether you’re just starting out or looking to realign and refine.Referenced in this Episode:Books:$100M Offers by Alex HormoziBuilding a StoryBrand by Donald Miller10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin HardyProfit First by Mike MichalowiczThe War of Art by Steven PressfieldThe Emotional Entrepreneur by Gabrielle ScoutApps & Tools:The Activations App (by Mimi Bouchard) Podcasts Mentioned:The Ed Mylett ShowAspire with Emma GredeThe Skinny Confidential Him & Her PodcastKey Takeaways:Choose your business model wisely: service, product, content, or investment-based...each has its own “hard.”Focus on profits over revenue. Cash flow and margins matter more than top-line vanity metrics.Create an irresistible offer before worrying about branding or marketing.Prioritize mindset work as much as strategy—entrepreneurship is emotional.Master sales (it’s the heartbeat of your business).Build community...find and hold close your entrepreneur friends.Prepare for hard seasons in business; they’re inevitable.Ask yourself the real question: Do you actually want to be an entrepreneur?🎙️ Connect with Gabrielle Scout: Instagram — @gabriellescoutmaio Learn more — www.scoutsagency.com Subscribe to the newsletter — REVUEAdvertising Inquiries: https://redcircle.com/brands

In this episode, Gabrielle shares the controversial and unpopular philosophies she holds around motherhood; the ones that don’t often get said out loud. From rejecting “kid-centric” activities to prioritizing her own mental health, from embracing the desire to “bounce back” to admitting motherhood isn’t her only purpose, Gabrielle opens up an honest, unapologetic conversation about what it means to mother on your own terms.If you’ve ever felt guilt, shame, or judgment for not fitting the traditional mold of motherhood, this one’s for you.Referenced in this episode:Jay Shetty Podcast episode featuring Emma Grede on lowering the bar of motherhoodThe “oxygen mask” analogy for self-careDiscussion of bounce-back culture, mental health, and non-traditional motherhoodConnect with Gabrielle: Instagram — @gabriellescoutmaio Subscribe to Podcast by Scout wherever you listen Join the newsletter — REVUE on SubstackMore information on Scout's Agency hereAdvertising Inquiries: https://redcircle.com/brands

In this Q&A episode, Gabrielle answers listener questions about creativity, motherhood, business, and joy...from what she’d tell her younger self to what’s inspiring her right now. This conversation is a love letter to the “messy middle,” to becoming your own dream woman, and to finding beauty in transition.Mentioned in this episode:The Emotional Entrepreneur by Gabrielle ScoutVogue, Architectural Digest, Interview, W MagazineRevolve, Zillow, Pinterest, SubstackSubscribe to REVUE: revuewoman.substack.comFollow Gabrielle: @gabriellescoutmaioLearn more: scoutsagency.comQuote: “Be your own damn dream woman. That’s how to live a good life.”Advertising Inquiries: https://redcircle.com/brands

Gabrielle Scout dives deep into one of her favorite and most complicated topics: ambition. She explores the duality between loving her drive and shaming it, what it means to be an ambitious woman and mother, and how ambition can be both a wound and a well of life-force energy. From self-acceptance to the pursuit of a life without limits, this episode invites you to reframe your own relationship to wanting more...and to see your ambition as a divine creative force rather than something to tame.Referenced in this episode:REVUE Newsletter: Subscribe hereDiana Cohen, Founder of Crown Affair on Substack hereSubstack post: “We need to admit a real truth. Starting a business requires a little bit—okay, a lot—of delusion…” (on nervous system healing and entrepreneurship)The Ed Mylett Show featuring Tim Grover listen hereQuote: “The race to greatness has no rules to protect you… Yet the prize at the end of the race remains so compelling, so addictive, so gorgeous, we keep running.”Emma Grede, entrepreneur and co-founder of Good American, as an expander for ambitious mothers - follow on Instagram hereThemes explored:Ambition as both creation and compulsionReconciling ambition and motherhoodThe shame and beauty of wanting moreWhy “business is my sport”Learning to live a life without a ceilingConnect with Gabrielle:Instagram → @gabriellescoutmaioSubscribe to REVUE → revuewoman.substack.comLearn more about Scout's Agency → www.scoutsagency.comAdvertising Inquiries: https://redcircle.com/brands

In this intimate solo episode, Gabrielle Scout reflects on the ache of wanting to be everything at once — writer, entrepreneur, mother, muse, creator — and the quiet grief that comes with choosing just one life to live. Inspired by Sylvia Plath’s fig-tree metaphor, she explores the tension between our boundless potential and our human limitation, and how the most interesting women learn to dance between the two.A meditation on ambition, multiplicity, and the beauty of being both limited and limitless.Mentioned in this episode:• The Unabridged Journals of Sylvia Plath • The Bell Jar by Sylvia Plath• Subscribe to REVUE, my Sunday letter of depth, intention, and cultural luxuryStay in touch:Follow Gabrielle Scout: @gabriellescoutmaioREVUE: Sign up for the newsletter here.Scout's Agency: www.scoutsagency.comBook an exploratory call with me for Scout's Agency here.Advertising Inquiries: https://redcircle.com/brands

Gabrielle Scout lists out the things that has been inspiring her - from books, to fashion, to travel, to food. This list is all taken from the REVUE newsletter which you can sign up for here.Mentioned in this episode:Infinite Jest by David Foster WallacePopulus Hotel in DenverMira Studios in Guadalupe Valle, Mexico Bruma in Guadalupe Valle, MexicoDrift Hotel in Santa BarbaraPilates by BryonyLPA Polka Dot DressHelsa Polka Dot DressPetra Shell Necklace by JUJU VeraFollow Gabrielle Scout: @gabriellescoutmaioREVUE: Sign up for the newsletter here.Scout's Agency: www.scoutsagency.comBook an exploratory call with me for Scout's Agency here.Advertising Inquiries: https://redcircle.com/brands

Welcome to the first episode of PODCAST by SCOUT where Gabrielle Scout answers all of your questions from how she is finding fulfillment in her life today to how to cultivate confidence to how she balances motherhood and entrepreneurship. Mentioned in this episode:The War of Art by Steven Pressfield How to Heal Your Life by Louise Hays Follow Gabrielle Scout: @gabriellescoutmaioREVUE: Sign up for the newsletter here. Scout's Agency: www.scoutsagency.com Book an exploratory call with me for Scout's Agency here.Advertising Inquiries: https://redcircle.com/brands

Welcome to PODCAST by SCOUT — a destination where cultural conversation meets aesthetic inspiration. I’m your host, Gabrielle Scout: Editor-in-Chief of REVUE and founder of Scout’s Agency. Together, we’ll explore creativity, luxury as a lived experience, and the art of being the most interesting woman in the room. Think of this podcast as your weekly ritual: a blend of depth, intention, and cultural luxury designed to enrich your days and expand your perspective. If you’re ready to step into conversations that feel like a virtual dinner party—elevated, intimate, and endlessly inspiring—you’ve arrived. Let’s begin.Follow along for more musings: @gabriellescoutmaioAdvertising Inquiries: https://redcircle.com/brands

how i went from being in a fight or flight panic state this morning to calm, grounded, and peaceful within 15 minutes! my three step approach to moving chaotic energy and coming back home to your peace.follow me: @scoutsobelbuy my book, the emotional entrepreneur, heremore information on scout's agency: www.scoutsagency.comsign up for scout's agency's newsletter hereAdvertising Inquiries: https://redcircle.com/brands

reframing overwhelm and stress!follow me: @scoutsobelbuy my book, the emotional entrepreneur, heremore information on scout's agency: www.scoutsagency.comsign up for scout's agency's newsletter hereAdvertising Inquiries: https://redcircle.com/brands