
If You Build It Right, They’ll Market It For You with Rachel Starr
Ernesto sits down with Rachel Starr, a seasoned virtual event and community strategist, to demystify the real anatomy of a successful online summit. Drawing from over two decades in event planning and her signature "Popsicle moments" philosophy, Rachel reveals why simply uploading content isn't enough—and how to architect deeply engaging, profitable summits using platforms like Circle. If you’re a growth-focused entrepreneur looking to reduce bottlenecks, boost team morale, and deliver unforgettable customer experiences through smart, scalable systems, this conversation delivers the blueprint you’ve been missing.
Chapters:
- 00:00:00 – Kicking Things Off: Confidence, Coffee, and Real Talk
- 00:00:36 – Enter Rachel Starr: The Architect Behind Transformational Communities
- 00:02:20 – From Bar Rooms to Boardrooms: Rachel’s Unconventional Path to Virtual Events
- 00:03:11 – Demystifying Summits: What They Are and Why Most People Get Them Wrong
- 00:05:47 – Why Community Isn’t Optional—It’s the Core of a Powerful Summit
- 00:10:00 – Magic Moments & Popsicles: Making Virtual Events Unforgettable
- 00:15:12 – Don’t Ghost Your Audience: How to Win Big After the Summit Ends
- 00:19:33 – Rachel’s Rulebook for Building Communities That Actually Connect
- 00:22:41 – Sneak Peek: The Game-Changing Community Creator Summit
- 00:24:27 – How to Connect with Rachel & Keep the Momentum Going
Links and Resources:
- Rachel Starr on LinkedIn
- Rachel Rose Coaching
- Design your Growth Strategy
- Ernesto Mandowsky on LinkedIn
- MDM Website
Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by answering 5-questions about your business. See you on the next episode
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