Episode 588: The death of the influencer and what replaces it for your small business

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  In this quick tip episode, Fiona shares why adaptability is one of the most important skills you can build in business, and why being adaptable is very different from being reactive.Drawing on nearly a decade in business (and plenty of real-life curveballs), Fiona explores how staying grounded in your values allows you to respond to change without losing yourself in the process.You’ll learn:The difference between adaptability and reactivity in businessWhy adaptability is a skill you can practise, not a personality traitHow to stay flexible without constantly second-guessing yourselfA simple way to respond to change while staying aligned with your valuesPerfect for business owners navigating change, uncertainty, or decision fatigue.⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   In this episode, Fiona talks to Davina Adamson, Creative Director of Black Finch Jewellery. Davina shares her journey from visual arts to opening her first designer retail store at age 20, creating her own line then closing that business and moving into work with her partner,  master jeweller, Raymond de Zwart at Black Finch jewellery.  You'll learn: How to transition from different creative careers  The reality of working with family members in business and how to create clear roles, boundaries, and a strong organisational structure Why relentless experimentation and staying authentically entertained in your marketing creates genuine connection with your audience How to build community over just content—and why people come for the product but stay for the relationships and shared experiences ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Connect with Black Finch Jewellery: Instagram: @blackfinch_jewellery  Website: blackfinch.com.au  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners How to Get Your Book Published course  Join our AI Chat Group for small business owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  In this episode, Fiona explores what it really means to build a “sticky” brand.Moving beyond sales and follower counts, Fiona looks at why some brands keep people coming back while others feel purely transactional. This episode is a practical reset for anyone who feels like customers only show up during promotions and then disappear.You’ll be invited to reflect on where your brand is creating genuine connection, and where it might be missing opportunities to build trust and loyalty.You’ll learn:What brand stickiness actually looks like in practiceHow to spot the difference between engagement and attentionWhy repeat customers, replies and referrals matter more than vanity metricsSimple ways to strengthen long-term connection with your audienceSign the Not a Date to Celebrate petition here⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  In this episode, Fiona unpacks the idea of the “death of the influencer” and what it really means for brands, creatives, and small businesses navigating marketing in a noisy, trust-scarce world.Rather than chasing reach or hype, Fiona explores the shift toward people of influence, long-term relationships, and values-led visibility — and how brands can rethink influence at every stage of the customer journey.You’ll learn:Why traditional influencer marketing is losing impact — and what’s replacing itThe difference between influencers, content creators, and people of influence (and why it matters)How to identify the real circles of influence for your audience and build lasting trustThis episode is for anyone questioning whether influencer marketing still works — and wanting smarter, more sustainable ways to connect.Sign the Not a Date to Celebrate petition here⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  In this episode, Fiona discusses what the 'death' of the influencer really means and dissects the differences between an influencer, content creator and person of influence. If you have ever considered collaborating with an influencer for your creative small business, this is definitely one to listen to!Sign the Not a Date to Celebrate petition here⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  In this episode, Fiona talks to Mukti, founder of Mukti Organics, about building a values-led business over more than 25 years — and what it really takes to stay true to your vision through growth, setbacks, and change.Starting her business from her laundry and market stalls, Mukti shares the realities of bootstrapping, resilience, and rebuilding, as well as the power of education and integrity in creating long-term impact. This is a deeply honest conversation about longevity, values, and using business as a force for meaningful change.You’ll learn:Why knowing your values is essential for navigating challenges and staying aligned over timeHow education can move a business from simple transactions to genuine transformationThe long-term impact one person and one business can have on perspective, behaviour, and communityWhat it takes to build a brand with integrity, resilience, and purpose over decadesThis episode is for business owners and creatives who want to build something meaningful, sustainable, and deeply aligned — without losing themselves along the way.Sign the Not a Date to Celebrate petition hereConnect with Mukti:Mukti's Book: Truth in BeautyWebsite: muktiorganics.com.auInstagram: @muktiorganics⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this quick tip episode, Fiona reflects on becoming the parent of a teenager and the surprising parallels between adolescence and building a business.Teenage years are often framed as difficult or disruptive, but they’re also a time of growth, identity formation, and learning to trust yourself. And as it turns out, that’s exactly what many business owners are navigating too.This episode explores how the lessons we try to pass on to teenagers, about intuition, values, and discernment, are just as relevant when you’re running a business in a noisy, opinion-filled world.You’ll learn:Why business can feel a lot like adolescence at timesHow to balance intuition with data when making decisionsWhy tuning into your own values matters more than outside noiseHow to navigate growth and change without losing who you areA simple mindset shift to help you make clearer, more confident choicesThis episode is perfect for small business owners, creatives, and anyone feeling pulled in multiple directions and wondering how to stay grounded while evolving. Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this coaching episode, Fiona explores why long-form, thoughtful content is becoming one of the most powerful marketing tools in an increasingly noisy, short-form world.As attention spans feel fractured and many people step back from constant scrolling, brands that invest in depth, clarity, and trust are standing out more than ever. This episode unpacks why chasing quick hits and trends often leads to burnout and diminishing returns, and how deeper content builds long-term connection, authority, and loyalty.If you’ve been focusing heavily on short-form content and wondering why it’s not converting, or if you’re feeling exhausted by the pressure to constantly post, this episode will help you rethink your strategy.Resources:How to Start a Podcast CourseHow to Get Published in Online and Print Course You’ll learn:Why audiences are craving depth over noise more than everHow long-form content builds trust, authority, and longevityThe role podcasts, newsletters, and thoughtful storytelling play in modern marketingHow to repurpose deep content across multiple platforms without burning outWhy consistency and substance matter more than volumeHow to choose one core content platform and make it work harder for your businessThis episode is ideal for small business owners, creatives, and marketers who want to create meaningful content that lasts, rather than chasing algorithms and fleeting attention. Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:How to Start a Podcast CourseHow to Get Published in Online and Print Course AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this quick tip episode, Fiona explores why working in 90-day cycles can be one of the most effective ways to make real progress in business and life.While long-term vision and annual planning absolutely have their place, focusing on the next 90 days can reduce overwhelm, create momentum, and help you take action based on what’s actually happening in your life right now, not what you hope might happen months from now.If you’re feeling stuck, stretched, or frustrated by big goals that feel too far away, this episode offers a practical and refreshing way to refocus.You’ll learn:Why 90-day planning feels more doable than annual goal-settingHow shorter planning horizons reduce overwhelm and decision fatigueWhy working in quarters helps you plan realistically around life, energy, and commitmentsHow to use 90-day cycles to create quick wins and visible progressA simple way to break big goals into weekly, achievable stepsHow to review and reset every 90 days without guilt or burnoutThis episode is perfect for 2026 planning for small business owners, creatives, and anyone who wants to move forward with clarity, focus, and confidence, without trying to plan their entire future all at once. Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this episode, Fiona talks to Suji Sanjeevan, founder of Light + Glo and BrandScent, about building multiple successful businesses, creating bespoke scent experiences for major brands, and staying human in the age of AI.You'll Learn:How to pivot from a traditional career path to follow your passion and build a thriving businessWhy storytelling and human connection are essential for standing out in competitive industriesHow to create bespoke scent marketing strategies for businesses across different sectors'The science behind scent and its impact on health, wellbeing, and customer experiencePractical strategies for using business as a vehicle for impact beyond profitHow to balance multiple business ventures while maintaining creativity and innovationWhy finding your unique voice and perspective is crucial for brand differentiation in any industry Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with Suji Sanjeevan:• Brand Scent: https://brandscent.com.au/• Light + Glo: https://www.lightandglodesigns.com.au/• Instagram: @lightandglofragrancesConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.