Episode 584: Why depth beats noise in content marketing in 2026

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this coaching episode, Fiona explores why long-form, thoughtful content is becoming one of the most powerful marketing tools in an increasingly noisy, short-form world.As attention spans feel fractured and many people step back from constant scrolling, brands that invest in depth, clarity, and trust are standing out more than ever. This episode unpacks why chasing quick hits and trends often leads to burnout and diminishing returns, and how deeper content builds long-term connection, authority, and loyalty.If you’ve been focusing heavily on short-form content and wondering why it’s not converting, or if you’re feeling exhausted by the pressure to constantly post, this episode will help you rethink your strategy.Resources:How to Start a Podcast CourseHow to Get Published in Online and Print Course You’ll learn:Why audiences are craving depth over noise more than everHow long-form content builds trust, authority, and longevityThe role podcasts, newsletters, and thoughtful storytelling play in modern marketingHow to repurpose deep content across multiple platforms without burning outWhy consistency and substance matter more than volumeHow to choose one core content platform and make it work harder for your businessThis episode is ideal for small business owners, creatives, and marketers who want to create meaningful content that lasts, rather than chasing algorithms and fleeting attention. Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:How to Start a Podcast CourseHow to Get Published in Online and Print Course AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this quick tip episode, Fiona explores why working in 90-day cycles can be one of the most effective ways to make real progress in business and life.While long-term vision and annual planning absolutely have their place, focusing on the next 90 days can reduce overwhelm, create momentum, and help you take action based on what’s actually happening in your life right now, not what you hope might happen months from now.If you’re feeling stuck, stretched, or frustrated by big goals that feel too far away, this episode offers a practical and refreshing way to refocus.You’ll learn:Why 90-day planning feels more doable than annual goal-settingHow shorter planning horizons reduce overwhelm and decision fatigueWhy working in quarters helps you plan realistically around life, energy, and commitmentsHow to use 90-day cycles to create quick wins and visible progressA simple way to break big goals into weekly, achievable stepsHow to review and reset every 90 days without guilt or burnoutThis episode is perfect for 2026 planning for small business owners, creatives, and anyone who wants to move forward with clarity, focus, and confidence, without trying to plan their entire future all at once. Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this episode, Fiona talks to Suji Sanjeevan, founder of Light + Glo and BrandScent, about building multiple successful businesses, creating bespoke scent experiences for major brands, and staying human in the age of AI.You'll Learn:How to pivot from a traditional career path to follow your passion and build a thriving businessWhy storytelling and human connection are essential for standing out in competitive industriesHow to create bespoke scent marketing strategies for businesses across different sectors'The science behind scent and its impact on health, wellbeing, and customer experiencePractical strategies for using business as a vehicle for impact beyond profitHow to balance multiple business ventures while maintaining creativity and innovationWhy finding your unique voice and perspective is crucial for brand differentiation in any industry Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with Suji Sanjeevan:• Brand Scent: https://brandscent.com.au/• Light + Glo: https://www.lightandglodesigns.com.au/• Instagram: @lightandglofragrancesConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this final episode of 2025, Fiona reflects on a powerful question we don't ask ourselves enough: What do you really want from business and life?You'll learn:• Why we let other people guide our business decisions instead of checking in with ourselves• How to distinguish between what you actually want versus what you think you should want• Why it's okay to want a "chill life" instead of an empire—and vice versa• How to regularly reassess your goals as your life and priorities evolve• A simple practice to get clear on your authentic business and life goals for 2026 Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this special episode, Fiona revisits a deeply personal episode from 2020 about her late father, recorded less than a year after his passing. Six years on from his death, she reflects on how his wisdom continues to guide her business decisions—especially during challenging times.You'll learn:The one powerful question her dad always asked that changed how she approaches worry and uncertainty in businessWhy commitment through the ups and downs is essential for any long-term business successHow to assess whether your worries are actually worth your energy—and what to do insteadThe difference between dwelling on problems you can't control versus taking action on what you canWhy maintaining optimism isn't about ignoring challenges, but about choosing how you respond to themA practical exercise to identify your current worries and determine which ones deserve your attentionHow to shift from a spiral of worry to a mindset of possibility and forward momentumThis episode was originally recorded during the 2020 lockdown and has been updated with new reflections for 2025. It's a reminder that we've weathered hard times before—and we can do it again. Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this quick tip episode, Fiona shares the two fundamental areas that will make the biggest difference to your business growth in 2026: visibility and financial literacy.You'll learn:• Why visibility isn't vanity—it's a business necessity, and practical ways to show up consistently (from social media to local area marketing)• How to create a "visibility hour" in your calendar and use accountability to actually follow through on pitching yourself• Why financial literacy is the biggest differentiator between people who have money and people who want money• How to access the wealth-building knowledge that used to be guarded by the rich and start teaching yourself about business finance• Simple daily, weekly, and monthly actions you can take to strengthen both your visibility and financial understanding Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with Bangin HanginsInstagram: @banginhanginsTikTok: @banginhanginsWebsite: banginhangin.com.auConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this interview episode, Fiona talks to Sarah Borg of Bangin Hangins about building a successful and sustainable event-based business, managing client expectations, and creating systems that allow you to grow without burning out.You'll learn:• How to set clear boundaries with clients from the beginning to avoid scope creep• Why being specific about what you can and can't deliver leads to better client relationships• How to strategically use downtime to work on content and marketing that attracts more clients• The importance of creating targeted content for different audience segments so you can easily direct people to what they need Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with Bangin HanginsInstagram: @banginhanginsTikTok: @banginhanginsWebsite: banginhangin.com.auConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this episode, Fiona talks about life's cycles and transitions, inspired by her son's primary school graduation, and how the constant need to start over as a beginner applies directly to running a small business. She explores why embracing these cycles of growth and change is essential for sustainable business success.You'll Learn:• Why becoming a beginner again and again in business is not a setback but a sign of growth and expansion• How to reframe feelings of uncertainty and discomfort when learning new skills as opportunities for innovation and capability building• Practical examples of common business cycles where you'll need to start fresh, from hiring your first employee to adopting new marketing platforms or AI tools Sponsored by Vanta AI: vanta.com/mydailybusiness Sign the Not a Date to Celebrate petition hereConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️What if creating a list of what you WON'T do could be more powerful than your goals for 2026? In this coaching episode, I'm diving deep into the concept of your "No List" - a boundary document that could save you time, energy, and money while helping you focus on what actually matters.We often identify who we are by understanding who we are not, and your No List works the same way. From saying no to coffee meetings during work hours to declining "pick your brain" requests unless people pay for your expertise, this episode will help you create clear boundaries that free you up for bigger opportunities.You'll discover:• Why boundaries don't limit you - they free you• Real examples of what might go on your No List (no more courses, no traveling for speaking gigs, no pretending to be someone you're not)• How to make your No List specific and actionable• Why saying no to the wrong things means saying yes to the right ones• The difference between successful people and really successful people (hint: it's about what they say no to)Perfect timing as we head into 2026. This isn't about being negative - it's about being intentional with your most precious resources: your time, energy, and attention. Sponsored by Vanta AI: vanta.com/mydailybusinessSign the Not a Date to Celebrate petition hereConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️ Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  ⭐️⭐️In this quick tip episode, Fiona explores a simple but powerful end-of-year practice: looking at what actually stuck. Instead of rushing into 2026 goals, Fiona reflects on the habits, ideas and conversations that genuinely supported her during a year of unexpected change. From leaving her phone downstairs to returning to meditation and following the joy all the way to the Subject Object Market, this episode is an invitation to notice what worked and why it mattered.What You’ll Learn• Why looking back is just as important as looking forward• How small habits can shift your wellbeing and mindset• The power of honest conversations and strong friendships• What “following the joy” can create in your business and life• How to carry helpful habits into the new year without pressure Sponsored by Vanta AI: vanta.com/mydailybusinessSign the Not a Date to Celebrate petition hereConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Vanta AIAI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.