
Josh Trautwein, founder of About Fresh, shares his start-up journey in the food as medicine space. Josh started out as a Community Health Worker, helping patients access the things they need to be healthy. He realized the importance of accessing healthy food, in a culturally relevant way, especially for urban areas without fresh food at accessible prices. The concept of "food as medicine" entails utilizing health care dollars to reimburse for fresh produce in a similar way to reimbursing for medication. Many chronic diseases are related to the food we eat, and health care payers like Medicaid can achieve better health outcomes and lower costs if they support patients in accessing healthy food, rather than long term medication. Learn about Josh's roller coaster ride as he navigated this space, starting with a school bus selling fresh produce, and evolving to a scalable fintech solution.
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