Master Your Schedule: Making the Most of Your Time in Louisville

Paul Jamison breaks down his personal itinerary for the 2026 Equip Exposition, sharing his strategies for navigating the pre-show LCR Summit, mastering the art of trade show networking, and building lasting relationships in Louisville. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy! 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here CallRail – Track where your leads are coming from: callrail.com The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co Footbridge Media – Get a pro lawn care website: footbridgemedia.com Business Cards Built by Contractors - Coast

The Super Bowl of the Green Industry is right around the corner! In this episode of the Green Industry Podcast, Paul Jamison is joined by special guest Mitchell Gordy to preview the highly anticipated 2026 Equip Exposition in Louisville, Kentucky. We are breaking down everything you need to know before making the trip this October, from testing out the latest gear in the massive outdoor demo yard to maximizing your networking opportunities on the trade show floor. Mitchell shares his personal game plan for getting the most out of the week, avoiding the common mistakes first-timers make, and why attending this event is absolutely crucial for connecting with peers and scaling your lawn care and landscaping business. Pack your bags and get ready for the best week of the year in the lawn care and landscaping industry! 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy! 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here CallRail – Track where your leads are coming from: callrail.com The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co Footbridge Media – Get a pro lawn care website: footbridgemedia.com Business Cards Built by Contractors - Coast

Paul Jamison breaks down the profit and loss statement so simply that anyone can understand it, revealing the top ten expenses in a lawn care business and the exact steps you need to take to ensure your hard work is actually turning a profit. 📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy! 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here CallRail – Track where your leads are coming from: callrail.com The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co Footbridge Media – Get a pro lawn care website: footbridgemedia.com Business Cards Built by Contractors - Coast

Paul Jamison shares the deeply personal story of how he found himself $40,000 in debt right out of college, detailing the exact "scorched earth" strategies and strict budgeting he used to rapidly pay it off, avoid common financial traps, and ultimately pave the way for a successful, debt-free green industry business. 📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy! 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here CallRail – Track where your leads are coming from: callrail.com The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co Footbridge Media – Get a pro lawn care website: footbridgemedia.com

AI expert Justin Brooke breaks down the "seven levels of AI," offering practical, easy-to-understand strategies for small business owners to stop using platforms like ChatGPT simply as a search engine and start building customized AI agents that can save time, improve customer communication, and streamline daily operations . 📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy! 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here CallRail – Track where your leads are coming from: callrail.com The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co Footbridge Media – Get a pro lawn care website: footbridgemedia.com

Footbridge Media - Learn more about Footbridge Media Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal how to future-proof your lawn care business's digital marketing strategy by mastering email campaigns, optimizing your website for AI-driven search engines, and building a foundational online presence that consistently attracts local customers . 📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy! 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here CallRail – Track where your leads are coming from: callrail.com The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co Footbridge Media – Get a pro lawn care website: footbridgemedia.com Business cards build for contractors: https://pauljamison.org/coast 

(Part 2) Paul shares his most painful "School of Hard Knocks" business lessons for Caleb Auman's scary stories series, recounting everything from a drought-ruined free sod installation and a tragic $25,000 mistake with a customer's dog, to an embarrassing recording failure at Toro headquarters . 📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy! 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here CallRail – Track where your leads are coming from: callrail.com The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co Footbridge Media – Get a pro lawn care website: footbridgemedia.com Business cards build for contractors: https://pauljamison.org/coast 

Special guest Caleb Auman joins the show as Paul shares a few painful "School of Hard Knocks" stories from his early days, detailing how cheap clients and a massive dead-sod disaster ultimately forced him to adopt a strict, stress-free pre-pay system for his lawn care business. 📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy! 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here CallRail – Track where your leads are coming from: callrail.com The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co Footbridge Media – Get a pro lawn care website: footbridgemedia.com Business cards build for contractors: https://pauljamison.org/coast 

This episode breaks down the fundamental difference between appreciating assets, like real estate, that grow in value over time and depreciating assets, such as vehicles, technology, and equipment, that lose value, explaining why focused spending on things that can generate wealth is the key to building lasting financial stability and freedom. 📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy! 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here CallRail – Track where your leads are coming from: callrail.com The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co Footbridge Media – Get a pro lawn care website: footbridgemedia.com Business cards build for contractors: https://pauljamison.org/coast 

Paul Jamison breaks down a life-changing financial principle from marketing legend Dan Kennedy on how establishing dedicated "wealth" and "giving" bank accounts—and funding them with a disciplined percentage of every gross dollar that comes into your business—rewires your subconscious mind for prosperity and builds lasting wealth .  📚 Cut That Grass and Make That Cash (New Release) 👉 Get Your Paperback Copy! 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 📲 Connect with Paul - Visit Official Website 🛠️ Paul's Recommended Tools & Professionals Try the CRM Jobber - Click Here CallRail – Track where your leads are coming from: callrail.com The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.co Footbridge Media – Get a pro lawn care website: footbridgemedia.com Business cards build for contractors: https://pauljamison.org/coast