[ENG] Building for the personalisation spectrum | Phil Hawksworth | WaysConf 2023

WaysConf 2024 coming soon! Don't miss anything and follow us! Discover the power of Remix, a groundbreaking library that embraces web standards to redefine modern web development. As developers grapple with complex tools and frameworks, creating performant and maintainable applications becomes increasingly challenging. What if there's a solution that leverages core web principles to streamline development? Enter Remix In this talk, learn how Remix harnesses web standards, such as URLs, Fetch API, HTML, and HTTP caching, to elevate developer and user experiences, ultimately empowering you to become a better developer!

WaysConf 2024 coming soon! Don't miss anything and follow us! A single question often lingers throughout any design process: will it work? Often, the short answer is simply – "No." The long answer? "Noooo!" Dissatisfied, we ponder potential improvements in a search for groundbreaking solutions. We turn to bold overarching schemes, 5-year strategies, time-consuming workshops, sprawling customer journey maps or the obvious almighty cure-all of "Do your research!"... but perhaps the answer is so simple it seems insignificant. At its core, the design of any product can be broken down into individual interactions between it and the user. This decision-based relationship presents a blank canvas filled with small opportunities, where every single moment can be make-or-break for the user. What does that mean in practice? Well, let's just catch up on the WaysConf to explore why, when designing experiences, you should focus on crafting individual moments that captivate users and shape their behaviors! PS. Research and all that strategy stuff are actually quite crucial, too.

WaysConf 2024 coming soon! Don't miss anything and follow us! Between the lines of stakeholders: maintaining a great relationship resulting in outcomes and opportunities. Communicating and trust building between the designer and stakeholders is crucial for bringing great value to the digital product. If you have it, impossible becomes possible. I'd like to discuss how to maintain the awesome relationship between designer and stakeholder(s), as well as share the most important rules of thumb on research, formulating hypotheses, interviewing people, and validating your design decisions while building agreements between the two parties along the way.

WaysConf 2024 coming soon! Don't miss anything and follow us! Abstract: Simple sites can enjoy simple architectures and hosting strategies. But what happens when we need to offer more complex, dynamic experiences to our users? Or when we need to offer localisation or personalisation? Things can get difficult when we need to build and serve these sites with confidence. Modern rendering models and workflows make this far more approachable than before. And technologies like Edge Functions allow us to enrich our sites with more advanced features for our users. In this talk we’ll learn about popular approaches to rendering our sites, and see how we can choose between them. And we’ll explore a practical example using Edge Functions to deliver personalised experiences to our users without compromising on performance or robustness. Presentation outline: 1. Understanding the challenge • The challenges when building websites with personalisation • The Personalisation Spectrum (Universal, Individual and the stages between) • Traditional and popular approaches • Rendering patterns that aim to help 2. Seeking a solution • Edge-side-rendering and how it complements other rendering • Desirable properties for sites that scale • How to design your site for robust and scalable personalisation 3. Learning by example • Exploring a practical example of delivering localised and personalised content • Reviewing the key takeaways and concepts • Next steps for learning and experimenting

WaysConf 2024 coming soon! Don't miss anything and follow us! Google is blind. It doesn't see beautiful layouts, engaging carousels, attractive illustrations, and photos. The same is true for many other users who visit our site and may not necessarily rely on the culturally dominant sense of sight. The use of storytelling principles in coding comes to the rescue, changing the optics from visual coding to linear coding arranged logically. By asking questions about whether the structure of our website tells a logical story, whether its content carries meaning and function, and whether the reader of this story can easily navigate through it by finding strategic elements, we are able not only to create well-functioning websites, which the blind Google and its crawlers will visit and rate higher in the SEO ranking. Above all, we will reach all Internet users who sit down to the coded reading with the satisfaction that someone has prepared a user-friendly website written like an engaging story.

WaysConf 2024 coming soon! Don't miss anything and follow us! If you listen to the hype, everything is moving to the "edge!" First we started deploying our apps and assets there and now our functions are moving there and even our data is migrating there. If you're wondering how the edge applies to you and your app, this session will break it down. We'll cover what we mean by the edge, whether the edge lives up to its lofty promises and ways you can get started using edge functions and edge data to improve your application.

WaysConf 2024 coming soon! Don't miss anything and follow us! Digital Accessibility from the Ground Up: Integrating Design Principles into Organizational Processes. In the current digital environment, it is essential for organizations to prioritize accessibility to promote inclusivity and ensure equal access to information and services for all users. To achieve this, organizations need to embed inclusive design principles into their core processes from the very beginning. Inclusive design principles will take center stage, focusing on how organizations can integrate them into various stages of the digital development lifecycle. From requirements gathering and design to development and testing, the conference will showcase best practices, tools, and methodologies that support the integration of accessibility into each phase. Participants will learn practical techniques to ensure accessibility is considered at every step, promoting inclusive digital experiences from the ground up. We will explore the synergies between WCAG 3.0 and the iterative design process, unearthing new possibilities for co-creation, collaboration, and innovation.

WaysConf 2024 com soon! Don't miss anything and follow us! API-based solutions are becoming a critical building block of modern digital products. What are they? How can they impact your design process? Finally, how to evaluate them without bothering your software team (too much)?

WaysConf 2024 coming soon! Don't miss anything and follow us! Flutter, React Native, native... or something else? In this talk I will dive into the current state of mobile cross-platform development, highlighting the latest frameworks, methodologies and industry standards. I will discuss performance of every major framework - not limited to technical performance, but developer experience as well.

WaysConf 2024 coming soon! Don't miss anything and follow us! Never urgent, rarely important: how to find and elevate the value of visual (UI) design for different types of project. Consult The Eisenhower Matrix, and most visual (UI) design tasks will fall under the delete (distraction and unnecessary) quadrant. Ask your product manager if you can work on improving the curvatures of the icon set you are using, and observe closely. Visual (UI) design is the thing that attracts people's attention; although it is genuinely the least important aspect of product design, delivering work related to visual improvements is usually pushed down. How to navigate the paradox of this situation? How to show the hidden value of the visual (UI) design, and when to let go? This talk is about being more strategic about the craft of pushing pixels and micro-interactions.