EP819 - Jesse Farley on why you can't have AEO and GEO without SEO

In this episode of Chasing the Insights, I talk to Aysha Tenouri.  Aysha talks to us about how to bring joy into you what you do. Aysha Tenouri is the founder of InstruMix, a music and movement program designed to bring joy, connection, and gentle exercise to seniors of all ability levels, including those living with dementia or significant physical limitations. Through her work, she helps create meaningful, engaging experiences that support both physical wellbeing and emotional connection. With a Master's degree in Rehabilitation and Mental Health Counseling and more than 20 years of experience in the fitness industry, Aysha combines clinical expertise with creativity and compassion. She trains instructors across the country and empowers caregivers, activity directors, and wellness professionals to make a lasting impact, changing lives one beat at a time. You can connect with Aysha here: Website: http://www.instrumix.org/ Website: https://seniorwellnesscertification.com/ Facebook: https://www.facebook.com/aysha.tenouri Facebook: https://www.facebook.com/InstruMixFun Instagram: https://www.instagram.com/instrumix/ LinkedIn: https://www.linkedin.com/in/aysha-tenouri-5b104816b/

In this episode of Chasing the Insights, I talk to Jesse Farley.  Jesse talks to us about why you can't have AEO and GEO without SEO. Jesse Farley is Chief Strategy Officer at CSP Agency, a national SEO firm with a human-first mindset. With over 24 years of experience in SEO, content, and paid media, he's led digital strategies for brands like T. Rowe Price, Rakuten, and American Airlines. Farley excels in building content hubs and driving results across industries. He's a lifelong learner and digital marketing leader, and an avid outdoorsman who enjoys fishing, hunting, and camping. You can connect with Jesse here: Company website: https://www.csp.agency/ LinkedIn: https://www.linkedin.com/in/denverinternetmarketing/ LinkedIn: https://www.linkedin.com/company/csp-agency

In this episode of Chasing the Insights, I talk to Kayla Logue.  Kayla talks to us about mental Health for entrepreneurs. Kayla Logue is a keynote speaker, bestselling author, and the founder of the nonprofit Move Into Words, a 501(c)(3) organization dedicated to promoting sustainable mental and physical health practices for young professionals. She is also a multi-unit franchise owner of JETSET Pilates, where she empowers individuals to take control of their health and mindset through holistic well-being practices. Kayla's career journey spans a diverse background—from broadcasting and corporate communications to human resources and management in reformer Pilates. Her expertise in these areas led her to become a powerhouse in the real estate industry, where she quickly rose to the top. As a property sales specialist and luxury real estate expert, Kayla became a licensed agent in four states and earned the title of #1 Top Sales Producer in her first full year. In 2024, Kayla expanded her reach, becoming a bestselling author with the release of her book, Always Squeezing Lemons. The book, which explores how to define success on your own terms and navigate adversity, became an Amazon bestseller and #1 new release in two categories within its first week. In it, Kayla shares her personal journey of profound growth, shedding her "picture-perfect" life to embrace uncertainty and authentic self-expression. Along with her book, Kayla founded Move Into Words, with a mission to advocate for sustainable habits towards mental and physical health to help young professionals thrive. She created the initiative Operation 1 Million Journals to make journaling accessible to 1 million individuals, empowering them to find purpose and clarity in their lives. Kayla's passion for personal development also led her to create The Deep Squeeze Program, designed to help early-stage entrepreneurs make accelerated growth in their personal development. Her commitment to helping others become the best versions of themselves has earned her recognition as one of Charlotte's Top 30 Under 30 "Future Leaders". Through her speaking engagements, writing, and nonprofit work, Kayla continues to inspire others to embrace their journey, navigate challenges, and live authentically. Her work focuses on the intersection of mental health, personal development, and entrepreneurial success, always with a goal of empowering individuals to rise above their circumstances. You can connect with Kayla here: Website: https://www.kaylalogue.com/ Goodreads: https://www.goodreads.com/author/show/49124835.Kayla_Logue Instagram: https://www.instagram.com/kaylalogue_/ Facebook: https://www.facebook.com/kayla.logue LinkedIn: https://www.linkedin.com/in/kayla-logue-38310178/

In this episode of Chasing the Insights, I talk to Robert A. Lane.  Robert talks to us about what is takes to make a compelling audiobook. Robert A. Lane is an Audiobook Coach & Producer as well as a Transformational Speaker. After working 30+ years in the entertainment industry, Robert founded Robert Lane Coaching in 2020 as a career and life coach, then expanded his business to help nonfiction authors narrate their own audiobook by creating the "Your Book Your Voice" audiobook coaching program, getting authors, published on Audible, Amazon & Apple Books in six weeks. You can connect with Robert here: Schedule a quick audiobook consultation call - https://bit.ly/audiobookonboarding Free audiobook narration reference guide - https://bit.ly/narrationreferenceguide

In this episode of Chasing the Insights, I talk to Erik Hatterscheidt.  Eric talks to us about the Secret to Getting Your Team to Follow You Through Hell. Erik Hatterscheidt is the founder of Freshline Moto Club, the world's only brotherhood uniting entrepreneurial men through extreme motorcycle expeditions and humanitarian missions. His mission serves successful but unfulfilled men seeking challenge, camaraderie, and legacy. Freshline delivers rugged rides, real-world service, and soul-level transformation—not a retreat, but a rite of passage that honors both adventure and responsibility. You can connect with Eric here: Instagram: https://www.instagram.com/hatterscheidt15/

In this episode of Chasing the Insights, I talk to Jack McColl.  Jack talks to us about the difference between personal credit and business credit. Jack McColl is a serial entrepreneur who has collectively generated over $20M in revenue between his several online offers in the consumer credit industry. Most notably, Jack has helped 3,000+ entrepreneurs obtain business funding through his coaching program, Credit Stacking. He has spoken on several stages across the country, featured on dozens of reputable podcasts, and has been featured in Forbes on multiple occasions. He has been an entrepreneur for 10+ years, built and sold a tour operating travel business, and is on a mission to help people create financial freedom through entrepreneurship. Personally, Jack is an avid extreme sports enthusiast (snowboarding & skydiving) and is a private pilot with a recently purchased 6-seater airplane and lives in Utah. You can connect with Jack here: Website: https://www.creditstacking.com Instagram: https://www.instagram.com/jackmccoll

In this episode of Chasing the Insights, I talk to Owen Garitty .  Owen talks to us about the Intersection of AI and marketing storytelling. Owen Garitty established FPW Media in 2013 to evolutionize traditional marketing by prioritizing client needs. FPW's three divisions—brand, films, and merchandise—operate in-house, ensuring clear communication and innovative solutions. Garitty's photography expertise, cultivated since childhood, fuels his passion for visual storytelling, branding, and design. He oversees projects personally, fostering lasting partnerships across industries. In 2018, his direction of the acclaimed film "Lionhearted" shed light on veterans' post-war experiences. Garitty's commitment to compelling narratives extends to community involvement, including collaborations with local organizations. Outside work, he enjoys boxing, coffee, and gardening. Through FPW, Garitty continues to redefine marketing, emphasizing authentic client engagement and impactful storytelling. You can connect with Owen here: Website: https://drchristinesilverstein.com/ LinkedIn: https://www.linkedin.com/company/winning-ways-for-wrestlers/about/ Facebook: https://www.facebook.com/profile.php?id=100063704306329

In this episode of Chasing the Insights, I talk to Dr. Christine M. Silverstein.  Dr. Christine talks to us about The journey of writing a book. Dr. Christine M. Silverstein is a graduate of the Leadership Program for Nurse Executives and Nurse Educators at Teachers College, Columbia University, where she earned a Doctor of Education (EdD) and was inducted into the Nursing Hall of Fame for her extraordinary work in global health care. She holds a master's degree in public administration (MPA) from Long Island University and is a member of the Pi Alpha Alpha National Honor Society for Public Affairs and Administration. As an RN, she earned a Bachelor of Science in Nursing (BSN) from The City College of New York (summa cum laude). For 29 years, as an entrepreneur and director at The Summit Center for Ideal Performance in Oakland NJ, she has worked online and in-office to assist clients of all ages—from the nursery school to the nursing home—to reach their ideal performances in health, well-being, academics, athletics, business, and performing arts. As a professional member of the American Society of Clinical Hypnosis, Dr. Silverstein is skilled at using hypnosis as a therapeutic tool. Her specialty is in educating children, teens, and young adults to win in life by using Mindful Toughness® skill sets she developed that include Self-Hypnosis, Breathing Easy, Mental Rehearsal, Mental Recall, Positive Self-Talk, and Feedback Loop Analysis, to aid them in building resilience in today's tumultuous world. These skill sets are portable and are easily learned and used from one situation to another—that is, from the wrestling mat to the classroom and from the athletic field to the boardroom. Dr. Silverstein is a published historian and researcher who has written extensively on the history of psychiatry, psychiatric nursing, and nursing science development. As an author, she recently was honored by winning the Hustle & Heart Gold Book Award for Social Impact for her book: Wrestling Through Adversity: Empowering Children, Teens, & Young Adults to Win in Life. In addition, she has lectured globally on peak performance for sports improvement, holistic healing from surgery, fertility enhancement coaching, and how to access the subconscious mind for success in life and in business. She has appeared on TV and radio to speak about how parents can help teens after gun violence and how they can protect their children from childhood sexual abuse. You can connect with Dr. Christine here: Website: https://drchristinesilverstein.com/ LinkedIn: https://www.linkedin.com/company/winning-ways-for-wrestlers/about/ Facebook: https://www.facebook.com/profile.php?id=100063704306329

In this episode of Chasing the Insights, I talk to Leandro D'Elia.  Leandro talks to us about Strategic leadership in today's world. Leandro D'Elia is a finance professional with extensive experience helping businesses strengthen their financial strategy and performance. He currently serves as a Fractional CFO at Eightx, where he works closely with companies to improve financial clarity, guide strategic decision making, and support sustainable growth. Leandro holds a Master of Business Administration from Universidad Torcuato Di Tella and a degree in Industrial Engineering from Universidad Nacional de La Plata. With a strong foundation in both engineering and finance, he brings a practical, analytical approach to helping organizations navigate complex financial challenges and scale with confidence. You can connect with Leandro here: Website: https://eightx.co/ LinkedIn: https://www.linkedin.com/company/eightx/ Facebook: https://www.facebook.com/eightx.consulting

In this episode of Chasing the Insights, I talk to Justin Brennan.  Justin talks to us about real estate investing as an entrepreneur. Justin Brennan serves as the CEO of The Brennan Pohle Group, a premier private real estate firm specializing in the acquisition and development of apartment complexes across the United States. With a portfolio encompassing 1200+ units and assets totaling $185M+, Justin and his dedicated team are steadfastly working towards expanding their holdings to 10,000+ units and $1 billion in assets in the coming years. A Pepperdine University Finance graduate with an MBA and MSRE from Univ. San Diego, Justin is licensed as a general contractor and real estate broker. His career spans from title insurance to land development and asset management during the 2008 financial crisis. A dedicated philanthropist, he supports Tunnels to Towers, the Seal Future Foundation, and St. Jude Hospital. Justin enjoys kiteboarding, water sports, digital marketing, and travel. You can connect with Justin here: Website: https://multifamilyschooled.com/ Instagram: https://www.instagram.com/officialjustinbrennan/ YouTube: https://www.youtube.com/@JustinBrennan