
Kathryn Pedersen and Michael Regan discuss aphantasia, a condition affecting 2-4% of the population, where individuals cannot conjure visual images in their minds. Kathryn shares her recent discovery of having aphantasia and explains how it impacts business applications, particularly in coaching and real estate settings where visualization exercises might not be effective for people with this condition. They explore how different communication styles might be needed to engage both those with strong visualization abilities (hyperphantasia) and those without any visualization capacity. The discussion includes practical business applications, such as using vision boards, renderings, and visual tools like Mortgage Coach's total cost analysis to help clients understand financial concepts. Michael notes how this knowledge could help coaches and leaders better adapt their communication styles to reach different types of audiences effectively.
Building Bigger Lives Podcast
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