WPP Metaverse and More Academy podcast

The immediate opportunity of the metaverse: Augmented Reality (AR) - Matthew Ball

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This is the first episode in our multi-part series focusing on Augmented Reality (AR) hosted by Dale Imerman, VP of Immersive Technology and AI at WPP. Our guest for this episode is Matthew Ball, investor, producer, and author of The Metaverse and How it Will Revolutionize Everything . Together they contextualize the metaverse in 2023 and discuss how and why Augmented Reality (AR) is the most immediate opportunity for brands and marketers The Metaverse And How It Will Revolutionize Everything⁠ by Matthew Ball (Amazon)

#wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology

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