WPP Metaverse and More Academy podcast

Consumer expectations of Web3 experiences

Manda indietro di 15 secondi
Manda avanti di 15 secondi

Our host for this episode, Dale Imerman, Group Director of Immersive Technology & Metaverse at WPP, is joined by Emma Chiu, Global Director at Wunderman Thompson Intelligence. They discuss the juxtaposition of Web3 consumer expectations between current generations vs. the blurred lines of real life and virtual worlds experienced by Gen Alpha.

Into the Metaverse (2021)

New Realities: Into the Metaverse and Beyond (2022)

#wpp #web3 #metaverse #WundermanThompson #GenZ #GenAlpha #consumer #CX

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