The Fashademix Podcast podcast

Your Girls Were Scammed!

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This week your girls fall for an epic PR scam! More on that on a later date, can you guess?

Hun, we got scammed! In the know this week is all things reality - do you agree with the girls that reality TV needs a shake up?! Covering The Apprentice 'Boardroom Barbies' and Love Islands imbalance and green washing, as well as Adidas trying to steal stripes out of everyones wardrobes. Pathetic. Finally, this weeks like to know features a missing glove, great customer service and value co-creation from Jacqameus!

Let us know your thoughts by getting in touch via our Instagram page @fashademix


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Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.

Laura Carter, now a Senior Lecturer in Fashion Marketing, has previously taught on the same Fashion Business course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability.

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations.


The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit

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