251: How to Stop Mistaking Busyness for Business Growth

Do you feel like the bigger your business grows, the heavier everything feels? In today's episode, I'm exposing the five hidden CEO patterns that are keeping your business stuck, and trust me, you're probably running at least one of them right now.I've watched countless entrepreneurs hit their first big months, then mysteriously collapse back down, or build successful businesses while secretly feeling like they're constantly firefighting. Sound familiar? These aren't flaws or signs you're broken; they're outdated subconscious strategies that got you here but won't get you there. From the adrenaline achiever who thrives on chaos to the "can I hold it?" CEO who hits milestones but can't sustain them, I'm breaking down exactly which patterns are running your show behind the scenes.Plus, I'm sharing why that "I work best under pressure" mentality that built your business is now the very thing holding you back from scaling sustainably. By the end of this episode, you'll finally understand why strategy alone isn't fixing the problem and which specific pattern is creating your current bottleneck.Topics covered on The 5 Hidden CEO Patterns That Stall Growth:Why does business feel harder the more money you make, even when you have the right strategies?What’s really happening when you hit big months but can’t seem to get back there?Which hidden CEO pattern is secretly sabotaging your scaling efforts (and how leaving everything to the last minute is just one of them)?Do you keep hiring team members but still feel like everything’s on your shoulders?How does your need for control become the exact bottleneck stopping your growth?What hidden CEO pattern keeps you redoing your offer instead of actually launching it?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipThe Subconscious InstituteCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/the-5-hidden-ceo-patterns-that-stall-growth

Everyone’s terrified of failure. But quite frankly it’s not failure that breaks most businesses, it’s growth.Failure feels familiar, predictable, even safe to your subconscious. Growth, on the other hand, demands more capacity, more identity shifts and more responsibility than most CEOs are wired for. That’s why so many plateau, sabotage, or collapse at the exact moment things should be taking off.In this episode, I’m pulling back the curtain on why growth exposes every subconscious crack you’ve been ignoring, the hidden patterns I see high level entrepreneurs run on repeat, and how to protect yourself so scaling doesn’t stall you, it sustains you.If you’ve ever wondered why your business looks “perfect on paper” but still isn’t working this one is for you.Topics covered in this episode:Why failure feels safer than growth to your subconscious.The capacity demands growth adds that no strategy can fix.The three hidden patterns CEOs fall into when they scale.Why strategy alone won’t save you if identity hasn’t caught up.How to rewire your subconscious so growth amplifies success, not sabotage“Growth doesn’t break businesses because growth is bad. Growth breaks businesses because it amplifies what’s already there.” - Rebecca HaydonSuggested Previous Identity Episodes to Listen Next:What Identity Work Actually Is (And Why Most People Get It Wrong)The Real Reason Why You Can’t Stay ConsistentWhy You Procrastinate (And What Your Subconscious is Really Protecting You From)Why You Always Feel Like There’s Never Enough Time (And How to Change It)Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/

Are you confusing busyness with growth? In this episode of The Subconscious Expert, I break down what I call the illusion of momentum why your brain rewards you for ticking boxes, even when your business isn’t moving forward.We’ll dive into the neuroscience behind false momentum, the subconscious thermostat that caps your results, and the identity shifts that actually create sustainable growth. If you’ve ever felt like you’re doing everything but still hitting the same ceiling, this conversation will change the way you see momentum forever.Topics covered on The Illusion of Momentum:The neuroscience of why busyness feels like progress (but isn’t)How your subconscious ceiling acts like a thermostat for resultsThe difference between activity tolerance vs. receiving toleranceWhy real momentum comes from identity shifts, not more actionQuestions to uncover the identity running beneath your busynessHow to build subconscious momentum that sustains growth long-termConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/

Are you sick of hearing about identity work from every coach on Instagram who hasn’t got a bloody clue what it actually means? I’m feeling a bit Ted talky today, so buckle in! The affirmations stuck on your bathroom mirror, the “fake it till you make it” blazer, the recycled quotes… they’re not cutting it, are they? In today’s episode, I’m giving you the real behind-the-scenes understanding of how your subconscious identity actually works. Not the fluffy mindset tricks, but the precise process that’s keeping you stuck at those same income months. I’ll show you exactly why you know what to do but still can’t seem to do it, and reveal the three specific lenses your subconscious is using to run your business right now (spoiler alert: you don’t even know it’s happening). Think of this episode as a masterclass on what identity work really means and why it’s the actual missing piece between strategy that absolutely flies or completely flops for you.Topics covered on Identity Work:What’s the real definition of identity work, and why do most coaches get it completely wrong?Why does your identity act like invisible glasses that filter everything you see in your business?Why do some entrepreneurs see failure, while others see proof using the exact same strategy?What’s the difference between surface-level identity work and deep subconscious rewiring?What three practical steps can you take today to start shifting your identity at the core level?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipThe Subconscious InstituteCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/what-identity-work-actually-is

Affirmations alone won’t rewire your subconscious and that’s exactly why so many high level business owners feel frustrated when they’ve been “doing the work” but still feel stuck.In this episode, I break down why affirmations by themselves don’t create lasting change, how the self-development industry has sold us a half truth, and what actually rewires your subconscious to believe a new level of success.If you’ve ever told yourself, “I’m abundant, I’m confident, I’m ready” only to launch and feel the opposite, this episode will show you why, and what to do instead.Topics Covered in This Episode:Why affirmations alone don’t work for business ownersThe three elements your subconscious needs to adopt a new belief (repetition, emotion, safety)How identity drives behaviour and makes belief automaticPractical prompts to start rewiring your subconscious todayConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/can-you-really-rewire-belief-without-10000-affirmations

Ever bought that perfect planner thinking THIS time you'll finally follow through? Let me tell you exactly why you can't stay consistent – and gorgeous, it's not what you think. I'm about to blow your mind with something that goes way deeper than discipline or willpower.You know that frustrating pattern where you're perfect for a week, maybe a month, then suddenly you're back to square one? There's a hidden reason your subconscious keeps sabotaging you, and it has NOTHING to do with being lazy.I'm exposing the three invisible loops that control every single behaviour in your business (and why 99% of entrepreneurs are trying to fix the wrong one). Plus, I'll reveal why those colour-coded calendars and habit trackers are actually keeping you stuck. What if I told you there's a completely backwards approach that makes consistency automatic – no forcing, no negotiating with yourself, just obvious action?This goes against everything you've been taught about building habits, but once you hear it, you'll never look at your business behaviours the same way again.Topics covered on The Real Reason Why You Can’t Stay Consistent:Why does forcing behaviour change feel like holding a beach ball underwater (and always pop back up)?Why can't you stay consistent – is it really about your willpower?Why does your subconscious sabotage you even when you know all the right strategies?What are the three subconscious loops that keep entrepreneurs stuck on repeat?How can you flip the script and start with identity first to make consistency automatic?Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/the-real-reason-why-you-cant-stay-consistent

Do you ever feel like no matter how much you do, there’s never enough time? Your to do list grows, launches feel rushed, and even when you technically have space in your calendar, you still feel behind.In this episode, I reveals why time isn’t really the problem, your subconscious relationship with time is. I explains how your beliefs about time were formed, why “time scarcity” keeps showing up in business and the practical shifts you can make today to start feeling more spacious, in control, and intentional with your hours.If you’re tired of chasing the clock and want to finally change how you experience time as a business owner, this episode will be a game changer.Topics covered on Why You Always Feel Like There’s Never Enough Time (and How to Change It):Why more hours never solve the “not enough time” problemHow your subconscious beliefs shape the way you experience timeWhere time scarcity patterns come from (family, school, hustle culture)The hidden link between identity and always “feeling behind”Three logical shifts you can make to start changing your relationship with time today"Time isn’t the problem. Hours aren’t the problem. Your wiring is the problem." Rebecca HaydonConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubFind the full show notes & more resources at https://rebeccahaydon.com/podcast/why-you-always-feel-like-theres-never-enough-time-and-how-to-change-it

Are you sitting there waiting for proof before you raise your prices, launch that bigger offer, or actually show up at the size of your goddamn vision? Your internal movie is the exact reason you're stuck seeking evidence that will never fricking come. You might be telling yourself you're ready for bigger, ready for those 100K clients, ready to play at the level that matches your vision, but something keeps pulling you back to the familiar. You test things once, see no big reaction from your community, and shelve them before they can take off. You map out the higher price point but hold off until you get "signs" your audience is ready. You create that new offer but mention it so lightly that no one even knows it exists. Sound familiar? There's a sophisticated form of stalling happening in your subconscious right now, dressed up as being strategic or cautious. So today we're going deep into why your brain works this way, how it's keeping you looking for proof that won't come, and exactly how to build a new internal movie that makes your next level feel like the most natural thing in the world.Topics covered on Internal Movie:What exactly is an "internal representation," and how is it controlling your results?How does your subconscious fill empty files when you haven't experienced something yet?How can you build a new internal movie that your subconscious treats as already lived?What specific anchoring techniques lock in the feelings from your new internal movie?The three steps to rewiring your subconscious before the external proof arrives.Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/your-internal-movie-is-keeping-you-stuck

If you’ve been beating yourself up for procrastinating on the big moves in your business, this episode is your reframe.Procrastination isn’t laziness. It’s proof. Proof that your subconscious doesn’t fully agree with the goal you’ve set. In this episode of The Subconscious Expert, Rebecca breaks down why procrastination is actually a parts conflict in your subconscious, the hidden “secondary gain” you’re getting from avoiding action, and how to rewire your mind so every part of you is aligned with your next level.You’ll walk away seeing procrastination in a whole new light, not as a flaw, but as feedback. And once you know how to clear that conflict, taking bold action becomes inevitable.Topics covered on Why You Procrastinate:Why procrastination is proof your subconscious doesn’t agree with your conscious goalsThe parts conflict that keeps you circling instead of moving forwardThe hidden “secondary gain” you get from procrastination (and how to spot it)Why high level women procrastinate differently than beginnersHow to rewire procrastination into natural momentumRelated episodes you may enjoy:Why Waiting for Proof is Blocking You From Your Next LevelLetting It Be Easier Doesn’t Mean You’re Losing Your DriveThe Hidden Pressure of Being ‘The One Who Has It All Together’When the Business is Working But You’re NotQuote:"Procrastination isn’t laziness, it’s your subconscious saying it doesn’t fully agree with the goal yet. When every part of you aligns, procrastination disappears." - Rebecca HaydonConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/why-you-procrastinate-and-what-your-subconscious-is-really-protecting-you-from

What if I told you that you won't let your business be easy because you're terrified it means you'll lose your edge? Today I'm calling out the dirty little secret every high-achieving woman shares – you've built your success on struggle and now you're addicted to it. It's time to stop gripping your business like it's about to fall apart, even if you are hitting 50K, 70K months. I see you creating chaos the second things calm down. Adding seven launches to one. Leaving everything to the last bloody minute. Learning new strategies instead of using what's already working. You have trained your subconscious to believe that pressure equals purpose. So when things feel good? You panic. But what if the pressure isn't the fuel anymore? What if it's actually slowing you down? Tune in to learn my exact three-step process I use with my clients to break this pattern, plus the one-word shift that changed everything about how I work. Because you can be driven, ambitious, and passionate without being drained by the end of every day.Topics covered on Let Your Business Be Easy:How to tell if you’re addicted to creating problems in your business?How did your nervous system get so addicted to stress that letting your business be easy feels like a threat?How did switching from “working hard” to “working intentionally” completely change my relationship with my business?The difference between being driven versus being drained.Why do so many women achieve huge launches then disappear, and how can you avoid that pattern?The 3-step process to break free from your addiction to struggle and start letting your business be easy whilst smashing your goals.Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/letting-your-business-be-easy-doesnt-mean-youre-losing-your-ambition