Way of Champions Podcast podcast

#435 Jennifer Paulett, ESPN Director of Corporate Citizenship, on Taking Back Youth Sports for Our Kids

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Jennifer Paulett, director of ESPN Corporate Citizenship, is responsible for developing and implementing the company’s strategy on youth sports participation. Since joining ESPN in 2015, she has led efforts to expand access to sports for millions of kids through philanthropic investments and powerful storytelling.

Paulett oversees ESPN’s youth sports initiative Take Back Sports, which aims to make the youth sports system more accessible so that kids across the country have the opportunity to play and keep playing. Together with the Walt Disney Company, leagues, professional athletes and community partners, Take Back Sports also is elevating the narrative around the benefits and challenges of youth sports.

Paulett serves on the executive committee of Project Play’s 63x30, working with industry partners to drive participation in the U.S. to 63% by the year 2030. In coordination with the Aspen Institute, she also led the award-winning “Don’t Retire, Kid” campaign featuring Kobe Bryant.

Don't Retire Kid Videos

ESPN Take Back Sports Initiative

BOOK A SPEAKER: Interested in having John, Jerry or both come to your school, club or coaching event? We are booking Fall 2025 and Spring 2026 events, please email [email protected] to set up an introductory call.

BECOME A PREMIUM MEMBER OF CHANGING THE GAME PROJECT TO SUPPORT THE PODCAST

If you or your club/school is looking for all of our best content, from online courses to blog posts to interviews organized for coaches, parents and athletes, then become a premium member of Changing the Game Project today. For over a decade we have been creating materials to help change the game. and it has become a bit overwhelming to find old podcasts, blog posts and more. Now, we have organized it all for you, with areas for coaches, parents and even athletes to find materials to help compete better, and put some more play back in playing ball. Clubs please email [email protected] for pricing. 

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Click here to visit John’s author page on Amazon

Click here to visit Jerry’s author page on Amazon

Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone.

This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG.

Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our Premium Membership, with well over $1000 of courses and materials. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will be granted a Premium Changing the Game Project Membership, where you will have access to every course, interview and blog post we have created organized by topic from coaches to parents to athletes.

Thank you for all your support these past eight years, and a special big thank you to all of you who become part of our inner circle, our patrons, who will enable us to take our podcast to the next level. https://www.patreon.com/wayofchampions

 

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