Why Most Agents Will Fail Before 2026 Even Starts

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Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you:

→ Build simple, effective lead generation strategies that work for YOU

→ Deliver a client experience that gets you referrals and repeat business

→ Master time management to create more balance in your life

→ Audit your lead sources to identify what’s truly driving business

→ Set realistic goals that align with your capacity and market

Real talk — most real estate agents don’t fail because they’re lazy or don’t know enough… they fail because they never stop to plan. In this video, I’m walking you through the exact 3-step planning process I use with my coaching clients inside the Market Authority Academy to create real, measurable results year after year. By the end, you’ll know exactly how to audit your lead sources, set realistic goals, and build a 2026 business plan that actually works. Grab your notebook (or spreadsheet!) and let’s get to work — because the agents who plan now will be the ones still standing next year.

🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK

📕 TABLE OF CONTENTS 📕

00:00 – The Real Reason Agents Struggle

01:02 – What’s Coming in 2026

02:34 – The Planning Shift You Need

04:10 – Let’s Work Through It Together

07:25 – A Hard Lesson from Our Business

10:43 – How to Find What’s Really Working

13:12 – Setting Goals That Make Sense

16:25 – Where Most Agents Go Wrong

19:48 – A Challenge for You

21:30 – What to Do Next

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Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

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// ABOUT ME

I'm Stefanie Lugo, your real estate business coach!

I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find...