How MSPs Can Stand Out: Storytelling, AI Expertise, and Handling Stage Fright

The primary discussion in the episode centers on the increasing risk to data privacy posed by the adoption of artificial intelligence (AI) applications within SMB environments. Panelists highlighted the challenge of educating clients on how AI systems may access, process, and transmit sensitive information, sometimes integrating client data into broader training datasets owned by third parties. Specific emphasis was placed on the operational reality that data, once shared with AI models, may no longer be under the original owner’s control. This development directly affects both regulatory compliance and client trust, especially for service providers tasked with protecting client environments. Supporting details referenced both technical and procedural countermeasures available to MSPs. Tools such as browser-based security assessments (e.g., Atacama), network analysis at the firewall, and Microsoft 365’s built-in security features (Defender and Cloud App Security) were identified as practical resources for monitoring data flow and enforcing restrictions on AI integration. The approach recommended focuses on assessment-driven education—using tangible network data to demonstrate risks and capabilities, supporting MSPs in facilitating more accountable, informed decision-making among clients. Adjacent topics included a workforce transition in the MSP sector, driven by compliance and security requirements. The discussion referenced an industry demographic shift, with a substantive proportion of MSP owners above the age of 55, and many considering mergers or exits rather than evolving to meet new consulting, compliance, and productivity challenges introduced by AI. Additional coverage addressed the impact of AI and data center expansion on community resources (e.g., demands on electrical grids and water supply), as well as divergent organizational responses to emerging consumer technologies such as smart glasses.   Evolve or Exit -  Many MSP’s are facing this reality https://mspglobal.com/blog/exit-or-evolve-msp-reinvention-cycle/ Browser based security assessment tool http://www.atakama.com   States moving to require AI to pay for its own electricity. https://www.perplexity.ai/page/states-move-to-shield-ratepaye-0_4v24YTRWGbech52eWGZw   Airforce ban meta glasses while army adopts them.  https://www.perplexity.ai/page/air-force-bans-meta-ai-glasses-KTBzW6_tQom3lJ6XuWNcZg Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This Week's Highlights:1. Elevating Your Business ConversationsEver feel anxious about those business-focused meetings with customers? You’re not alone! In this episode, Amy Babinchak and James Kernan share their personal experiences—like ice-breakers for introverts, why finding common ground matters, and how to move the business convo from awkward to actionable. Here’s Amy’s advice: listen actively, ask about their growth and goals, and let those insights lead you into productive IT conversations. You don’t need to come to the table with all the answers—just be ready to listen and respond.2. Why MSAs MatterAre Master Service Agreements (MSAs) critical? Our hosts agree: absolutely. James Kernan and Amy Babinchak lay out why every MSP should have a clear, enforceable contract with each customer (especially if you ever plan to sell your business). They cover how overcomplicated contracts can be a sales hurdle, the importance of keeping agreements simple, and protecting your liability in the age of fast-moving tech and shadow AI.3. Industry NewsWe touch on the recent Pax8 hack—what was exposed, why you should care, and how leaks can impact negotiations. Plus, a heads-up on the ongoing scarcity and price hikes for memory and storage thanks to AI's heavy demand. Don’t skimp when buying devices for clients! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, hosts James Kernan and Amy Babinchak dive into practical insights for MSPs and IT service providers, powered by Small Biz Thoughts.They kick things off by tackling the question of the week: What should you say in front of a crowd of 100 decision makers if you only have five minutes? James Kernan and Amy Babinchak share strategies for making a memorable impact and overcoming public speaking nerves—offering actionable tips and stories from their own experiences.The episode also covers important industry news, including Microsoft’s cancellation of standalone OneDrive and SharePoint licenses, Apple’s stronger-than-expected quarterly results and AI strategy, upcoming server end-of-life dates, and Tesla’s surprising shift away from building cars towards humanoid robots.Whether you’re looking for advice on public speaking or the latest tech developments, this episode delivers valuable takeaways for MSPs staying sharp in a rapidly evolving landscape. Links:  https://learn.microsoft.com/en-us/partner-center/announcements/2026-januaryhttps://businessof.tech/2026/01/30/record-iphone-sales-and-a-2-billion-ai-acquisition-signal-apples-long-term-control-strategy/https://www.cnbc.com/2026/01/28/tesla-ending-model-s-x-production.htmlhttps://www.canalys.com/insights/top-352-industry-events-msps-vars-channel-ecosystem-professionals     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the SMB Community Podcast, hosted by James Kernan, guest Amy Slater from Innovative Events discusses her transition from the medical field to marketing and events. Amy shares insights on how her company helps MSPs with their marketing, including detailed strategies and processes. She emphasizes the importance of building a strong foundation in marketing and how her team ensures consistent engagement before, during, and after events. Moreover, Amy discusses her involvement with the Managed Service Providers Association of America (MSPAA) and the upcoming events she will participate in. Listeners can learn about her approach to personalized marketing and the valuable services her agency offers. https://innovevent.comAmy Slater: https://www.linkedin.com/in/amy-slater89/  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Overview: In this episode of the SMB Community Podcast, Amy interviews Steve Shattuck, VP of Global Partner Ecosystem and Business Development at GoTo. Steve shares his extensive background with AI from his tenure at Hewlett Packard Enterprise and discusses the transformative impact AI is having on the MSP industry. They delve into how AI can enhance rather than eliminate technician roles, the potential for AI to level the playing field between small and large MSPs, and the integration of AI in GoTo's product suite like LogMeIn Resolve. Key topics include automating mundane tasks, enhancing documentation processes, language translation in support, and the importance of developing a strategic AI approach for businesses. The episode concludes with Steve emphasizing the broader impact of breaking down communication barriers globally through AI. --- Chapter Markers: 00:00 Introduction to the SMB Community Podcast 00:30 Meet Steve Shattuck: AI Expert and Outdoor Enthusiast 04:49 AI's Impact on MSPs and Technicians 07:41 Leveraging AI for Enhanced MSP Services 24:16 AI and Language Translation in IT Support 28:27 Final Thoughts and Conclusion --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Overview: In this episode of the SMB Community Podcast, our host James Kernan welcomes Justin Maxwell of Big Life Financial to discuss crucial changes in the tax law surrounding R&D tax credits for tech companies. They delve into the history and importance of the R&D tax credits, misconceptions about qualification, and the significant financial benefits these credits can bring. Maxwell emphasizes the importance of having a cohesive team of financial advisors and offers a complimentary review for businesses to determine their eligibility. Don't miss this insightful conversation that could be a game-changer for your business's financial strategy. --- Chapter Markers: 00:00 Introduction and Welcome 00:50 Meet Justin Maxwell 04:44 The Importance of Financial Cohesion 07:22 Understanding R&D Tax Credits 12:38 Eligibility and Process for R&D Credits 23:49 Maximizing Your Tax Savings 25:59 Conclusion and Contact Information --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Overview: Exploring the Future of MSPs: AI, Cybersecurity, and Building Trust In this episode of the SMB Community Podcast, host James Kernan interviews Tim Thomson, founder of Cyber Trends, who shares insights on the future opportunities for Managed Service Providers (MSPs) in 2026. They discuss the role of AI and automation, the importance of cybersecurity and compliance, and strategies for proving value to clients. Tim explains his journey from founding his first MSP in 2002 to building a consulting firm that helps MSPs grow and scale. He emphasizes the need for MSPs to build personal brands and leverage partnerships to succeed in an evolving industry. The episode provides actionable advice for MSPs looking to capitalize on technology trends and improve their business outcomes. --- Chapter Markers: 00:00 Introduction to the SMB Community Podcast 00:26 Meet Tim: From MSP Founder to Consultant 02:07 Tim's Journey: Building and Scaling an MSP 04:29 Tim's Consulting Firm and Services 07:06 Opportunities for MSPs in 2026: AI and Automation 17:21 Cybersecurity and Compliance: A Growing Need 21:36 Proving Your Value: Building Trust and Personal Branding 30:01 Conclusion and Contact Information --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Overview: In this episode of the SMB Community Podcast, hosts Amy and James discuss their upcoming travel plans and the busy start to 2026. They tackle a key listener question about how much to invest in training for IT teams, emphasizing the importance of continuous education and proposing strategies for incorporating both free and paid training within organizations. Additionally, they cover recent news in the tech industry, including Walmart's drone delivery expansion, layoffs in Kaseya, and the latest updates from companies like Ninja One, CrowdStrike, and others. The episode also touches on future technological predictions and top job listings for 2026. --- Chapter Markers: 00:00 Introduction and Hosts' Greetings 01:18 Kicking Off 2026: Busy Times Ahead 01:47 MSP Question of the Week: Investing in Team Training 02:24 Strategies for Effective Employee Training 09:49 News Highlights: Industry Updates and Trends 15:47 AI and Future Technologies 20:27 Top Jobs and Opportunities in 2026 21:40 Closing Remarks and Call to Action --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Overview: In this episode of the SMB Community Podcast, hosts James and Amy discuss the key challenges and opportunities MSPs (Managed Service Providers) will face in 2026. They emphasize the importance of AI integration, staff training, tool consolidation, and strategic partnerships. They also highlight the need for MSPs to focus on soft skills and personal customer interactions, as AI takes over more technical tasks. The episode concludes with positive news about U.S. productivity and an announcement about the acquisition of Small Biz Thoughts and IT Service Provider University by MSP Radio. --- Chapter Markers: 00:00 Introduction and Welcome 00:35 Holiday Season Reflections 01:42 MSP Question of the Week: Challenges and Opportunities for MSPs in 2026 10:35 Tool Consolidation and Operational Efficiency 14:30 Client Expectations and Value Demonstration 19:07 Big News: MSP Radio Acquisition 20:51 Closing Remarks --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Overview: In this episode of the SMB Community Podcast, hosts James Kernan and Amy Babinchak discuss various strategies for IT professionals and MSPs to monetize AI by 2026. The conversation begins with a recount of Amy's experience with extreme weather in Michigan and swiftly transitions into the main topic - how AI can be incorporated into IT services. They explore different approaches taken by participants in Amy's AI class, ranging from AI assessments and reporting, to integrating AI into grant writing and business operations. The hosts also touch on the recent news about Microsoft integrating Anthropic's Claude into their Copilot tools, enhancing security and privacy. The episode wraps up with a teaser for next week's discussion on challenges for 2026. --- Chapter Markers: 00:00 Introduction and Welcome 03:05 MSP Question of the Week: AI Go-to-Market Strategies for 2026 11:54 Integrating AI into Monthly Services 19:47 Challenges and Future of AI in MSPs 23:34 Conclusion and Call to Action --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.