Are Content Sites Making a Comeback in 2025?

744: I share the exact routine that helps me consistently hit 7+ hours of focused work a day - without burning out. This method powers everything from SEO landing page output to editing, keyword research, and deep digital work. Here’s what you’ll learn: - The exact 4x25 work session structure I swear by - Why short breaks away from screens are the key to flow state - How this method helps me avoid burnout and do hard work without procrastination - Real examples of how this routine saved hours and improved quality - How I used it to build Compact Keywords and publish 3 - 5 SEO pages per week - How you can apply it to any type of deep work - not just SEO If you’re trying to get more done, stay in flow, and stop getting stuck, this might be the work method you’ve been looking for. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:54 The Insane Power of My Method 02:06 Step-by-Step Guide to the Technique 03:57 Benefits of Taking Breaks 05:36 Maximizing Productivity with Focused Work 08:12 Achieving High Output with the Technique 09:18 Wrapping The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #productivity #productivityhacks #pomodorotechnique

E743: One of the darkest corners of SEO: DMCA abuse as a weapon for negative SEO. Happening right now: fake law firms, AI-generated takedowns, and zero oversight from Google are leading to legit businesses being deindexed overnight, sometimes at the worst possible moments (think: product launches, holidays, game days). I break down: - How DMCA takedowns are being weaponized - Real examples from SEO expert Charles Floate - Why Google isn’t fixing it - and might not want to - What you can do if it happens to you This is a must-listen for anyone in SEO, digital marketing, or running a business in a competitive niche. Listen now to learn how to protect yourself. ⚠️ Disclaimer: Nothing in this episode is legal advice. I am not a lawyer. ⭐️ Charles Floate first post: https://x.com/Charles_SEO/status/1944743525381296394 ⭐️ Charles Floate second post: https://x.com/Charles_SEO/status/1945552845308047846 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the Dark SEO Tactic 00:07 Negative SEO 00:56 DMCA Abuse in SEO 03:18 Real-World Examples of DMCA Abuse 04:32 Community Reactions and Insights 05:01 Silver Linings and Countermeasures 08:21 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #negativeseo #seohacks #searchengineoptimization

E742: Are content sites finally rising from the ashes? I break down the chatter in the SEO world about a surprising comeback for content-driven websites in 2025 - and what it might mean for you. We’ll cover: - What a content site is (and how they work) - The spike in traffic bloggers and site owners are seeing - Real examples and Google Search Console data - Whether Google’s June Core Update is reviving these sites - or just teasing them - My honest take: Should you invest in a content site right now? 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Resurgence of Content Sites 00:28 What is a Content Site? 01:16 Community Insights on Google's Algorithm Update 03:24 Case Studies: Real-World Examples 07:09 AI-Generated Content’s Massive Spike 11:05 Should You Invest in a Content Site? 13:00 Final Thoughts and Recommendations The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #helpfulcontentupdate #digitalmarketing

E741: Reddit has rolled out a new generative AI feature called Reddit Answers - and it’s already being targeted by SEOs looking to game the system. I share how Reddit Answers works, and why it’s quickly becoming a hub for Parasite SEO tactics. In this episode: - What Reddit Answers is and how it generates content from Reddit threads - How Parasite SEOs are hijacking comments and subreddits to rank on Google - Real examples of fake posts, upvote manipulation, and GPT-written replies - Why Reddit Answers might amplify this behavior (and how AI plays into it) If you're in SEO, content marketing, or just want to understand how platforms and AI are being gamed, this one’s for you. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Reddit Answers and Parasite SEO 00:18 How Parasite SEO Works on Reddit 01:00 Reddit Answers: A New Tool for SEOs 01:22 Personal Experience with Reddit Answers 02:27 Gaming Reddit Answers: A Case Study 05:38 Ethical Considerations and Final Thoughts 06:51 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #parasiteseo #blackhatseo #generativeengineoptimization #searchengineoptimization

E740: Keyword cannibalization sounds scary - but is it really hurting your SEO? I break down exactly what keyword cannibalization is, why and when it matters, and how to fix it without wasting your time. You'll learn: - What keyword cannibalization actually means - When it really matters - and when it doesn't - How to spot it - Why user-generated content changes the game - Easy fixes that boost conversions without overthinking SEO If you’re running a small site or creating content across multiple platforms, this episode will save you time and help you focus on what actually moves the needle. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:19 Understanding Keyword Cannibalization 01:44 When to Worry About Keyword Cannibalization 03:15 Strategies to Address Keyword Cannibalization 05:02 Optimizing User Generated Content 06:03 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #keywordresearch #digitalmarketing 

E739: Most software founders are doing SEO completely wrong - and it's killing their growth.  I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond. What You’ll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark - A smarter way to get your first links and users - How SEO can unlock unexpected use cases and features - A compounding growth loop few founders are using Whether you're pre-launch or already in-market, this is the SEO playbook built for real traction. ⭐️ My Product Hunt Guide: https://edwardsturm.com/articles/product-hunt-results/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the GOAT Software SEO Strategy 00:14 Common SEO Mistakes 00:42 The Bottom of Funnel SEO Approach 01:13 Maximizing Software Potential 01:38 Twitch 02:20 Implementing the Strategy 04:56 Scaling and Growth 05:38 Challenges and Considerations 06:24 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #saasmarketing #softwaremarketing #searchengineoptimization #indiehackers

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you’re a brick-and-mortar business or a service provider, these are must-know moves - and the last tip is absolutely wild. - The one thing most businesses skip - but shouldn’t - A simple weekly habit that boosts local visibility - How to turn customer feedback into a ranking signal - An easy visual upgrade most profiles are missing - A weird but effective Google Maps trick you’ve never heard of These tips are easy to implement and can lead to more views, more customers, and better local rankings. ⭐️ Ep608 - SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - https://www.youtube.com/watch?v=Mz6JLv86L0Y 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Google Business Profile Tips 00:21 Tip 1: Looks Good 00:33 Tip 2: Weekly Updates 01:08 Tip 3: Replying 01:48 Tip 4: Photos 02:11 Tip 5: Surprise 03:31 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #googlebusinessprofile #googlemybusiness #searchengineoptimization 

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting. I break down the biggest winners and brutal losses from the update so far. We’ll cover: - A shocking traffic surge on an AI-generated site - Small travel bloggers bouncing back from the Helpful Content Update - What might be triggering penalties (hint: keyword stuffing) - Why some pages - not whole sites - are getting hit - And what this means for your SEO strategy right now If you’ve seen changes in your rankings, you’re not alone. Tune in to get the latest insights into what Google’s rewarding. ⭐️ Lily Ray’s Winners - https://x.com/lilyraynyc/status/1942297583386304733 ⭐️ HCU-hit sites bouncing back - https://x.com/lilyraynyc/status/1943237577789837541?s=46 ⭐️ AI Rallying - https://x.com/WilliamGendron/status/1940837205108576258 ⭐️ Ahrefs AI Report - https://ahrefs.com/blog/ai-generated-content-does-not-hurt-your-google-rankings/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Google's June Core Algorithm Update 00:14 Lily Ray's Observations and Insights 01:07 Case Study: Travel Blog's Traffic Fluctuations 03:41 AI-Generated Content: A Controversial Winner 07:47 Keyword Stuffing: A Major Loser in the Update 08:46 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googlecoreupdate #searchengineoptimization #digitalmarketingnews #marketingstrategy

736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how. In this episode, I unpack a wild strategy that shows how startups (or anyone) can influence Google's AI Overviews using low-cost press releases. We talk about why this works, how to test it safely, and how it differs from other LLM manipulation tactics floating around online. Whether you're in SEO, digital marketing, or running a scrappy startup - this might just blow your mind. Topics covered: - How AI parrots press release language - The role of domain authority in AI citation - Gaming brand name searches with low competition - Testing the strategy without risking your own brand - The difference between press release SEO vs. clone site SEO 🎩 Harpreet’s post - https://x.com/harpreetchatha_/status/1942304237821853998 🎩 Ep 734 - Gaming LLMs & Google Best Lists -  https://www.youtube.com/watch?v=-61nkv_HcAI 🎩 Gaming ChatGPT with spun content - https://www.linkedin.com/posts/dowdell_llmmarketing-seo-chatgpt-activity-7346161041803735044-USDC/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Press Releases for AI Overviews 00:35 Case Study: Manipulating AI Overviews 01:08 SEO and Domain Authority 01:37 Harpreet's Experiment and Its Implications 03:27 Comparing Different SEO Tactics 06:06 Testing the Strategy Yourself 08:08 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #generativeengineoptimization #searchengineoptimization #seohacks

E735: Are you building too many backlinks… or not enough? I break down exactly how often you should be doing link building - and why most people are getting it completely wrong. You'll learn: - Why overdoing backlinks can actually hurt your SEO - The dangers of doing too little (and looking unnatural to Google) - A simple daily backlink strategy you can start today - Tools and platforms to get high-quality links - The difference between topical authority and general authority - and why both matter Whether you're just starting out or scaling your SEO game, this episode gives you the blueprint for sustainable, effective link building in 2025. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:25 The Importance of Backlinks 01:12 Pitfalls of Overdoing Link Building 02:08 Consequences of Doing Too Little 02:41 Finding the Sweet Spot 02:47 Daily Link Building Strategies 03:10 Recommended Resources for Backlinks 05:28 Final Tips The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization