The Edward Show

E566: Mike and Kass Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. With a lifetime of stories from decades of building, Mike and Kass have supported close to 100 early-stage startup founders. They served as angel investors and advisors to Scopely, which sold to Savvy Games for $5 billion in 2022, and Liquid Death, the canned water company whose “evil mission” is to make people laugh and drink healthy beverages, all while reducing plastic pollution. They’re also early investors and advisors to Meta, early investors in Tumblr, and Gary Vaynerchuk created VaynerMedia in their conference room. They have recently written a book called: Shoveling Sh!t: A Love Story About the Entrepreneur’s Messy Path to Success which you can pre-order at www.shovelingshit.com. This is a fun episode, you’re going to love it. Follow them at: https://www.instagram.com/kassandmike/ https://www.youtube.com/@KassandMike/videos https://x.com/kass_and_mike https://www.facebook.com/kassandmike/ https://www.linkedin.com/company/kassandmike Compact Keywords - have buyers find your brand when they need it most: https://compactkeywords.com/ 00:00 Pitching Mark Zuckerberg: The Early Days of Facebook 02:31 Building Buddy Media: The First Facebook Media Buying Agency 06:16 Innovative Marketing Strategies for Startups 11:27 Compact Keywords 13:00 Their Crazy Business Relationships 18:46 Company Culture 34:55 Golf.com and Early Ventures 38:44 A New Business Idea 41:14 Facebook’s Game-Changing Decision 41:42 Buddy Media's Rise and Salesforce Acquisition 42:11 Negotiation with Salesforce 45:46 Impact of Facebook's IPO on the Deal 46:39 Life at Salesforce Post-Acquisition 51:25 Angel Investing Adventures 53:02 Lessons from Successes and Failures 56:21 Mental Health Crisis Among Entrepreneurs 01:00:01 Focus and Avoiding Shiny Object Syndrome 01:10:45 Being Competitive 01:12:59 Content and Social Media Insights 01:17:39 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #startups #angelinvesting #ycombinator

E565: Negative SEO - using spammy SEO practices to harm your competitors’ rankings - is real. I’ve seen it even recently. This is a story about a well-known experiment in SEO that proved negative SEO is real and showed how it’s done. Source: https://seosherpa.com/seo-experiments/ 00:00 Introduction to Negative SEO 00:35 Disclaimer and Caution 01:06 The Experiment Setup 03:35 Results and Analysis 05:13 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #negativeseo #blackhatseo #seotips #searchengineoptimization

E564: Huge docket today. A Gary Vaynerchuk story related to the very special billionaire coming on the show this week. The Trump Meme Coin that literally just launched. The TikTok ban, and what to do now. And Yandex Video for Parasite SEO. Crazy episode. 00:00 Gary Vaynerchuk 00:36 Upcoming Podcast Guest: Mike Lazerow 01:07 Gary Vaynerchuk's Influence and Lessons 04:25 Seven Power Lessons 09:15 Donald Trump Meme Coin and Personal Brands 10:25 TikTok Shutdown and Social Media Strategy 12:28 SEO News and Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #garyvaynerchuk #digitalmarketingnews #marketingnews #digitalmarketing

E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do this fast. Tripwire funnels are small purchases that help break initial resistance to purchasing. Once the purchase is made, it becomes easier to upsell the main product. The four examples are inspiring and educational. For example, repurposing work you already did into a tripwire funnel that generates over $12,500. Or an ascending price mechanism tripwire offer. Or limited-time tripwire offers. Source material - https://www.growbo.com/tripwires-that-inspire/ Sponsored by my newly released SEO Program, Compact Keywords - How to generate intense revenue with SEO - https://compactkeywords.com/ 00:00 Introduction to Funnels and Tripwire Offers 00:33 Understanding Tripwires 02:01 The Power of Tripwires in Sales Funnels 03:58 Growbo’s Ultimate Swipe File 07:06 Vistaprint's Business Essentials Bundle 09:43 Design Cuts' Limited Time Bundle 13:36 Jason Zook's Bundle of Awesome 14:40 Conclusion and Personal Reflections The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #marketingfunnel #marketingautomations #tripwireoffers #digitalmarketing

E562: This teaches how to get on Google Images with images of your choosing - Google Images SEO. It could be images of you, your face, your brand, your product, or whatever you want. It’s a strategy that allowed me to take up 20% of Google Images, not even including the images outside of my control. I share image file names, alt text, captions, internal linking strategies, page titles, meta descriptions, H1s, H2s, and more. Everything you need to do to effectively get your images onto Google Images. Get the guide here: https://edwardsturm.com/articles/how-to-get-on-google-images/ My demand generation SEO program: https://compactkeywords.com/ 00:00 Introduction and Background 01:03 Creating the Photos Page 01:55 Analyzing the Results 02:29 Dealing with Competition 02:54 Benefits of the Photos Page 03:29 Step-by-Step Guide 06:14 SEO and Keyword Strategy 08:38 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googleimageseo #seotips #searchengineoptimization #digitalmarketing

E561: I’m able to consistently go viral with hyper-top-of-funnel content. Validated subject matter. But how will I use this hyper-top-of-funnel content? Growing my followers is not enough. I want to drive top-of-mind awareness to Compact Keywords. Easy way to do this? Clothing. So I tried having a shirt made with Fiverr. Listen to hear my results and what I’m doing now. Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Recap of Previous Episode 00:28 Viral Video Success Story 01:26 Burger King's Moldy Whopper Campaign 02:40 Creating Effective Content 04:25 Compact Keywords Merchandise Strategy 05:42 Designing the Perfect Shirt 09:42 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialmediamarketing #digitalmarketing #viralmarketing #growthhacking 

E560: Jason Levin (@iamjasonlevin) is a prolific marketer, builder, and writer. Previously he was Head of Growth at Product Hunt. He shares insane tactics. He shares: - His LinkedIn marketing automations and LinkedIn growth strategies. - How he grew his newsletter. - How him and some of the biggest companies are using meme marketing to make millions and billions of dollars. - Specific tools and strategies with those tools. - Exact copy he is using for unique call to actions. - His 𝕏 strategies - he’s huge on 𝕏. We also share Reddit Parasite SEO tactics, Instagram strategies, and TikTok strategies. Jason’s gotten tens of millions of views on both Instagram and TikTok. This episode is a banger and you’re going to get some huge marketing value from it. Check out Jason Levin 🔥 Jason on 𝕏: https://x.com/iamjasonlevin Jason on LinkedIn: https://linkedin.com/in/iamjasonlevin Memelord Technologies: https://memelord.tech/ Elon Email: https://elonemail.com/ More Marketing 💎 Compact Keywords: https://compactkeywords.com/ My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ My Growth Hacking Newsletter: https://edwardsturm.com/newsletter/ 00:00 Introduction to Jason Levin 00:16 Launching Elon Email 02:02 Building with No-Code Tools 02:32 Meme Marketing Success Stories 04:58 Growing a Newsletter Audience 13:45 LinkedIn Growth Hacks 32:29 The Meme App 33:13 Viral Video Success 33:47 Cross-Posting Strategies 36:07 Reddit Marketing Tactics 36:45 Parasite SEO Techniques 38:55 Outsourcing for Reddit Hijacking 45:05 Daily Video Creation Tips 46:58 Using Viral Tweets 59:23 Prolific Content Creation 01:02:16 Conclusion and Contact Information The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #startups #growthhacking #growthmarketing

E559: Go to market stories from 37 billion+ dollar companies. This episode will answer two questions:  1. How do people hear about your product? 2. Why do they buy it? This is what’s known as a GTM Motion, or Go-To-Market Motion. I share flowcharts for both high-intent customers and low-intent customers. I give examples of every possible scenario (as demonstrated by the 37 unicorns) in each flowchart. If you need a how-to guide for marketing and sales, this one is for you. Super actionable, direct, and fantastic stories. Sources for the episode 💎👇 100 Unicorns: 12 different GTM Motions: https://read.first1000.co/p/100-unicorns-12-different-gtm-motions Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Gratitude 00:40 Understanding Go-to-Market Motions 01:04 High Intent Customers: Strategies and Examples 07:04 Low Intent Customers: Strategies and Examples 19:19 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #startups #ycombinator #gotomarket #digitalmarketing

E558: Canva is going after bottom-of-funnel keywords. High user-intent keywords like, “make wedding invitation.” They’re using templates and a very cool conversion flow. And their numbers are crazy. - 700M+ total monthly visits. - 25% from organic search. - 2x Adobe's total monthly traffic. - Zero reliance on paid advertising. The critique is they’re only able to do this given their brand presence. Not true. Searchers will jump through hoops to get what they want, especially with bottom-of-funnel keywords. Then I explain the fundamentals of doing this with “My Love Letter to Bottom-of-Funnel SEO.” I share what happens when you target these keywords, how many words per page to use, where to place your keywords, where to place your call-to-action button, and more. Sources 👇 I Analyzed Canva's SEO Strategy and Found Something Interesting: https://www.reddit.com/r/SEO/comments/1hki8mv/i_analyzed_canvas_seo_strategy_and_found/ My Love Letter to Bottom-of-Funnel SEO:  https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ Compact Keywords: https://compactkeywords.com/ 00:00 Introduction to Canva's Bottom of Funnel SEO 00:38 Analyzing Canva's Strategy 02:56 The Criticism and Rebuttal 05:52 My Love Letter to Bottom-of-Funnel SEO 07:54 How to Implement Bottom-of-Funnel SEO 10:11 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #bottomoffunnelseo #seotips #marketingstrategy #searchengineoptimization

E557: Medium.com used to be huge for Parasite SEO (using the strong web presence of another platform to rank on Google). Then it died. It died hard. But now it is back! It is back with a vengeance. But there are new rules. A new playbook. This is what’s going on and how SEOs are gaming Google with Medium.com. (The Edward Show does not condone or recommend any of these tactics, they are evil, pure evil, black hat SEO is evil and Edward Sturm does not recommend it.) Sponsored by Compact Keywords: Edward Sturm’s Compact Keywords, a widely acclaimed Bottom-of-Funnel SEO Program - 10 hours of video and 9 breakthrough SEO templates - which are revolutionizing digital marketing. Compact Keywords targets overlooked keywords at the bottom of the funnel. Searchers are looking to buy or convert, they just don’t know the brand that has what they are looking for - which is why they are searching. And Compact Keywords targets overlooked keywords in this area. Turns out that in any niche there are hundreds or thousands of these keywords. Compact Keywords teaches how to find them, target them, and get you top rankings for them. Compact Keywords is a full 0 to 100 SEO course covering defensive foundations and aggressive offensive SEO. It promises to generate qualified leads for any brand, even primarily social-based brands. It is the ultimate SEO tool and is quickly reaching critical mass with sales. Plus, there is a 30-day money-back guarantee, making it flexible for anybody. Learn more at https://compactkeywords.com/ 00:00 Introduction to Parasite SEO with Medium 00:24 Understanding Parasite SEO 01:20 The Rise and Fall of Medium's SEO 02:17 How to Use Medium for SEO 02:30 Creating and Optimizing Content on Medium 04:38 Targeting Keywords 05:19 Using Medium for Brand Reviews 07:17 Medium's Current SEO Performance 09:53 Tools and Techniques for SEO 11:14 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #parasiteseo #searchengineoptimization #linkbuilding