275 How To Build A Membership That Members Never Cancel
Alicia Katz Pollock built something most course creators never think to build. She took QuickBooks training, a topic most people assume is dry and functional, and turned it into a tiered membership with over 50 courses, live community calls, a coaching program, five books, a podcast, and CPE accreditation that accounting firms actually require their staff to complete.
Dominik sat down with Alicia to trace how that happened. She started with a single beginner bootcamp, then kept adding courses every time a client asked about something new. Banking feeds, reconciliation, payroll, sales tax. Eventually she had enough that selling them one at a time felt expensive for the buyer, so she built a membership instead.
One thing Alicia said that stuck with Dominik: she fully expected members to stay one year and then leave once they'd worked through the curriculum. That didn't happen. People have been in the community for years, and when she asked why, the answer wasn't the 50 courses. It was the twice-monthly round-robin calls where members bring their real client problems and work through them together.
There's also a fascinating section on the four years she spent earning NASBA accreditation for CPE credits, what it took, and how it eventually opened the door to selling seats directly to accounting firms.
Alicia is honest, specific, and genuinely fun to listen to. I think you'll enjoy this one.
Check out Alicia's work:
🌐 https://royalwise.com/
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