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Brad Yates has 425,000 YouTube subscribers and 60 million views, built over nearly two decades. He has never once sat down to plan a content strategy.
I had a genuinely fun conversation with Brad for this episode. He started out as an actor, trained as a hypnotherapist when his first child was on the way, stumbled into EFT tapping through a workshop, and then one day thought it would be cool to put a guided tapping video on YouTube. He uploaded it, figured he was done, and came back six months later with another idea. That's basically how the whole channel was built.
What struck me most was how clearly Brad has thought about what he actually wants from his life and business, and how little he's willing to compromise on that. He talked about limiting the number of emails his marketing team sends, refusing to redo popular videos just because they performed well, and turning down tactics he knows would probably make him more money because they don't feel right. He quoted Bowie on why the mid-80s were the worst period of his career. It all hung together in a way that felt unusually honest for a business conversation.
We also got into his product lineup, his two memberships, his evergreen programs, and a new platinum lifetime membership he recently launched. If you're curious how someone builds a real business almost entirely on free content and genuine purpose, Brad is a great example.
I think you'll enjoy this one.
Check out Brad's work:
🌐 https:///www.tapwithbrad.com
▶️ https://www.youtube.com/@UCiHZMZejDS4RIxDdBwoie9A
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