#228: The Hard Truth About Farm Sales (And What Actually Works)

Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Imagine making a hideous mistake, like sending an email and dates are wrong, or a customer texts that their meat is tough or their flowers weren’t “enough.”     And then imagine that these mistakes and failures don’t even faze you.   Not that you don’t care - of course you want your marketing and products to be just right.   But imagine the fact that your stuff isn’t always perfect no longer derails you.   That’s how the farmers in my marketing Boot Camp feel when they implement this very simple 3 Step Process I teach and coach on almost every week.   >>Learn the 3 Step Process today on the Profitable Mindset Podcast Today   When your day isn’t ruined by a dumb mistake or a big failure, you stay on track and reach success sooner.    This process, used by the Army, is the simplest way to start learning from every failure and mistake you make in your life, on the farm, in your marketing.   When you learn from your mistake or failure, you no longer stay frozen. You reach success faster.   It becomes so easy to click “send” on that email or to answer someone’s criticism online of your product, your farm, or your service.   I know I used to shame spiral for hours after saying or doing the wrong thing.   The problem with shame spirals is they leave lots of destruction in their wake - for me, that was two glasses of wine every night to deal with the stress of the perceived mistakes and failures.   For others, it’s drowning their self-disappointment with over-scrolling or any other indulgent habit that doesn’t actually move you ahead.   This exercise is powerful and life-changing. It assures that every mistake or fail you have is actually a gem that moves you ahead.   I teach you how to find that gem HERE in episode 229 of the Profitable Mindset Podcast.   Listen and learn “How to Fix Every Mistake in Running Your Farm Business.” The other beautiful consequence of implementing this simple practice is that your self-confidence, self-esteem, and self-belief expand each time you do it.   And more confidence and self-esteem make your days and your relationships all that sweeter.   Here’s to feeling confident and living the sweetest, most fulfilling life ever.   Much love,   Charlotte   PS: Farm Marketing Boot Camp is opening up for registration in January.    Click HERE to join Farm Marketing Week, uplevel your marketing for free, and learn how Boot Camp can help.

Charlotte's on "The Flower Podcast" this week -- Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Today on the Profitable Mindset Podcast, I’m the one in the hotseat.   I recently sat down with Scott Shepherd of the Flower Podcast to talk marketing.   You’re gonna learn a TON from this and I hope you’ll listen on that link above.   “My marketing isn’t working,” is a phrase I hear frequently from farmers.   But marketing done right ALWAYS works.   (How to Know it Works = Money in the Bank)   So if your marketing is NOT making you money, it’s okay - it’s just evidence you haven’t learned the skill of doing it right.   It’s a skill I could never have learned on my own. I’ve invested tons of money and time learning how to do marketing right (meaning, money in the bank.)   Now I teach that skill to farmers in my Farm Marketing Boot Camp (opening up in January).   But you don’t have to wait til January to get started. Our conversation is rich and full of valuable gems, including:   ✅ How to attract PAYING customers. ✅ Why you’re NOT making sales on social media. ✅ How to turn farmers market attendees into paying customers. ✅ How to double or triple your employees’ productivity. ✅ Key expenses you forget to include in your pricing.   I’m always in your corner. I believe in you.   You wouldn’t have the dream in your heart to have this farm if you didn’t have the will to make it happen. I’m here to make sure you have the marketing in place to make that dream come true!   Listen to the podcast, and then plan on joining us for Farm Marketing Boot Camp in January!   With endless support to help you on your journey building a profitable farm,   Charlotte ❤️

Let's Meet HERE to See if Farm Marketing Boot Camp is for you.   This morning I met with a farmer in Pennsylvania who said her biggest bottleneck is herself.   She wishes she could clone herself; she needs more of herself.🤦‍♀️   She’s spinning her wheels making $300,000 in sales a year.   But there’s nothing left at the end of the year.   Imagine that. It’s a huge number. $300k going through their bank account with nothing left for them. She’s not paying herself for her time, either.   And she thought it was the area she’s in - that they want cheap meat and won’t pay the price she should be charging to keep some of that 300k.   I promise you though - it’s NOT the fault of the area your in.   If you’re not making any profit and/or you’re not paying yourself…   …that’s a learned skill that you haven’t learned yet.   There’s no future place where you make money on your farm if you don’t learn how to focus on the right things today. The money-making things.   Don’t get stuck just continuing to pump money into your farm.   I’ve got the step-by-step plan when you’re ready inside Farm Marketing Boot Camp. (let’s chat about that here.)   And it starts with some shifts I address on the Profitable Mindset podcast.   👉Listen to Episode #227: Four Things the Most Successful Farms Around me Do👈   The principles I outline in today’s episode set you up to then incorporate the marketing strategy and tactics I teach.   Without the mindset work, though, the tactics don’t work and don’t stick.    With the principles in place, however, you’ll finally tame the chaos and build success.   That’s what happens when you implement the shifts I discovered AND implement marketing training.   Farm Marketing Boot Camp is coming up in January.    Need to meet with me to be ready to join?   Click HERE for 45 mins. On Zoom with me.   Here’s to your success,   Charlotte

Let's Meet HERE to See if Farm Marketing Boot Camp is for you. Happy Thanksgiving! Are you like me - spending today recovering from eating too much turkey & pumpkin pie?🤣   As you read this, my whole family is cozied up in a big mountain house, skiing, playing pickleball, and eating leftovers.🦃🍗   I’m soo grateful for the farm sitters that spend their holiday caring for our animals so we can all get away at the same time.   But let’s talk shop for a minute - 2025 is right around the corner.   And I want to give you all I can to help set you up for a brilliantly successful year.   This starts with getting your mindset right.    Today’s powerful episode includes shifts: The thing you do that actually prevents sales and repels people from buying from you  How to feel supported EVEN IF your partner doesn’t encourage you The key to never feeling like a failure again And many more gems to get you successful more of the time.   I’ve learned that success is not dependent on hope or luck or living in the “right” place where people prioritize farm products.   The farmers I work with who get to success and profit invest in learning the skills that create success.   These are not secrets only available to the magical few.   These things that move you toward a calm life and a profitable farm are tangible strategies and tactics that I’m outlining on the podcast this fall/winter.   Want to create more joy in your life and more success in your farm biz in 2025?    Small hinges open BIG doors. Let’s meet on Zoom HERE and see if we can help.   2025 can be your best year yet. Give yourself that gift.   Big hugs and all my support❤️   Charlotte

Let's Meet HERE to See if Farm Marketing Boot Camp is for you. I remember vividly the early years on my farm - between kid-wrangling and cow-milking —   Or, keeping up with housework and dahlia digging…   Plus, the thousand other to-do’s…   …who’s got time for dreaming and planning???   I barely had time for a shower some days.    Yet, sooo many research studies show us that the most effective farmers learn to plan the things that move them toward their goals and dreams.   So many of us get caught up doing the daily chores that we put off dreaming and planning, hopeful it’ll happen at some future time.    Totally understood -- and okay!!    But let me invite you to consider a bitter truth I’ve learned.   What you’re doing TODAY is what you take forward with you tomorrow and in the future.   So if you want a more managed, calm, balanced, financially abundant tomorrow, where you reach your goals and dreams for your life and farm -   And you want to move toward those dreams and goals daily, with calm and ease and drive and excitement…   Then you’ve got to make at least one intentional redirect today.   And today’s episode of the Profitable Mindset Podcast outlines four simple redirects to help you with this.   I want to encourage you that if you’re buried in to-do’s and projects and financial worries, even just ONE listen to this episode will help you. 2025 can be your best year yet. Give yourself that gift.   Big hugs and all my support -   Charlotte   PS: If you’d like my help figuring out the missing link in your farm and life that dramatically increases profit and fulfillment, book a strategy session with me to see if Farm Marketing Boot Camp will work for you.   Book with me HERE to see if it’ll work for you.

Let's Meet HERE to See if Farm Marketing Boot Camp, My 12 Week Coaching Program, Is For You What if having a successful farm could be as simple as choosing to think differently? You may be tempted to doubt, but please hang in here with me for a minute. Today, on the Profitable Mindset Podcast, I shatter some of the biggest myths about what makes a successful farm. For a decade now, I've interviewed and studied the successful farmers inside my coaching program. I've made notes of what they're doing that's different from the mainstream. The BIGGEST difference between those who have calm and profitable farms and everyone else is that balanced, calm, profitable farmers consistently think and, therefore, act differently. No matter how small or how big their farm. No matter where they're located or what kind of website they have. They've curated a set of beliefs through coaching that allows them to build sustainable, profitable farms. In today's episode, I outline these beliefs that will create your success, too. The farmers I study know without a doubt that the unique methodology we use inside the coaching boot camp is why they were able to let go of outdated beliefs that kept them stuck and believe useful and productive thoughts instead. If you'd like my support in applying this unique methodology,​Click HERE to see if you qualify.​ Here's to your farm success,🎉 Charlotte

Let's Meet HERE to See if Farm Marketing Boot Camp is for you. I met with a farmer this week who said he’s never paid himself on his farm.😔   He raises beef cows, pigs and chickens.   Right afterward, a flower farmer asked for coaching because she’s paying everyone else BUT herself - and she’s doing most the work.🙅‍♀️   These two farmers are both making the same five mistakes a lot of farmers makes, no matter how many years they’ve been farming.   And there’s a good chance you can relate to them, too.   If you’re not yet profitable…   If you’re not paying YOURSELF for your farm work, including the business side of things…   Then Episode 223 of the Profitable Mindset Podcast will help you.   And here’s what I know    The sooner you fix these five things, the better.   The longer you wait to fix these things, the harder - and more costly - it is to turn them around.   We clear up these five mistakes in Farm Marketing Boot Camp.   Curious if Farm Marketing Boot Camp will work for you?   Let’s meet and see.   Click HERE to book a free strategy session with me.    We’ll chat on Zoom about your farm and what roadblocks you might be experiencing, and I’ll show you the path through those blocks.   Remember - your community needs and wants the wonderful farm products you produce. I’ll help you get them into their hands.   Thank you for being here and allowing me space in your world.   Hugs,   Charlotte

This free master class is happening online October 28th, 10 AM PT — don’t miss out! ​>>Click HERE to save your seat now​ Raise your hand if you think or say the following: I never stop or sit down - I feel guilty, like I should be doing something productive because there's so much to do! I'm overwhelmed daily with all that needs to be done on the farm and in the house. I want to be "present" with my family, but I'm constantly thinking about what I should be doing instead. I'm exhausted, burned out, and need a break, but I don't see how that's possible. Then, I beat myself up, self-sabotage, for all the above. :( Good news - I've got help for you. There are four steps I'm teaching on Monday, October 28th, that will help you learn the skill of eliminating the overwhelm that most farmers find themselves in. You can't overwork and hustle your way to a profitable farm. That will never work. Instead, you've got to learn the skill of managing your mind in a way that creates calm and focused productivity... ...instead of constantly reacting, scrambling, and overworking. It starts with learning the Four Steps. ​Click HERE to Join Me Live Monday, Oct. 28th.​   If you can't attend live, sign up anyway, and you'll receive the limited-time replay. I'm looking forward to meeting you! Charlotte Plus, you'll hear about my Master Your Time/Master Your Life Coaching Program, where farmers eliminate overwhelm, find 10-20 hours per week.

Let's Meet HERE to See if Time Management For Farmers: Six-Week Boot Camp is for you. It truly sucks to wake up each day, and you can’t get started on new things because you’re still catching up on yesterday’s unfinished tasks. Or last week’s. Or last season’s unfinished tasks and projects and goals. I get it! That used to be me - and it’s okay if this is you. But here’s the problem: You won’t ever become profitable if you haven’t mastered using a calendar. Yes. It’s that crucial of a skill. The most successful farmers I work with have learned to prepare before the week starts. If you’re trying to prepare when you’re in reaction mode because you’ve started the day responding to all that needs to be done, you’re already behind the ball. I’ve got two resources today to help you. This resource is free and is today’s episode of the Profitable Mindset Podcast. Listen now. It’s a simple time management exercise the farmers in my program do to create huge success. 2. Sign up for my free time management training for farmers: ​How to create MORE time and MORE money on your farm.​ Success won’t happen if you don’t learn how to master calendaring and then master your follow-through of the calendar. If calendaring, planning, and scheduling sounds confining - it’s NOT. The farmers I work with will tell you it’s the most freeing thing they do because things get done, and their free time is totally free. It might seem like such a complete fantasy now. But this IS possible for you, too. Life’s too short for you to be spinning in overwhelm. Today’s resources will move you ahead and help you WIN at life. Imagine going to bed each day and then waking up each morning feeling accomplished. Complete. Free. In control. And productive. This skill is available for you, too. Let me show you.

Let's Meet HERE to See if Time Management For Farmers: Six-Week Boot Camp is for you.  Julia Bell knows firsthand how grueling it is to show up to farmers markets week after week…   …when you’re not making money.   She wanted to give up and quit several times in their 9-year farm journey.   She felt resentful of working for years, not paying herself a dime.   She just wanted to be a wife and mom to her three young boys.   Julia worked so hard in my program these last few years and she’s finally reached her dream.   In Julia’s words: “There’s no shortcut to the top.”   “And there’s no quick fix to anything worth having long term.”   So many farmers think the solution to making money is to just work harder on the farm.    But please hear me - that’ll never get you there.   You can’t work hard enough to overcome not knowing the skills of money making, time management, and mindset. What I call the “three pillars of a profitable farm.”   Julia put in the hard work - coaching with me for years - to learn and implement money-making, time management and a profitable mindset.   “We’ve used your program to build a sustainable and profitable farm.”   “We pay people to do the hard labor so I can do the things only I can do - be a wife and mother.”   “And I’m well-paid for the marketing work I do for our farm.”   “Now I have a feeling of peace, I’m present with my kids, in my home, where I want to be, and money’s coming in.”   “This is how good it can be when we do the scary things you teach of raising our prices, hiring the help, training the help, and managing our own mindset around it all.”   It used to be impossible for them to get away on vacation. But today, Julia and Blake, and their boys take multiple camping trips each summer as a family and several other vacations throughout the year.   Julia’s finally living the life she only dreamed of and for years did NOT think it was possible.   Hear Julia’s farm journey to get their farm profitable over the last few years.   And please know - this is for you, too.   Julia says, “Farm on your own without coaching and be miserable and overworked and feel like a lost fish.”   “OR, you can use this program to have all the resources you need to build a profitable farm and a fulfilling life.”   For Julia, that fulfilling wife means she's:   A mother. A wife. A farmer. Making money. With peace and fulfillment.   Please listen to her powerful story of hope on the Profitable Mindset podcast today.   And know - if you’re looking for something to get you profitable NOW or in a month or two… it’ll never work.   Farms become profitable when the owners take time to grow and learn the marketing and mindset skills to do it.   If you’re interested in building the peaceful and fulfilling life Julia has, let’s meet up on Zoom HERE and see if we’re a good fit.   Warmly,   Charlotte