#231: Lawyer Turned Farmer: Helping Others' Dreams Take Root

Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Vanessa, a mom of 3, had no farming experience when she quit her teaching job to start their pastured meat farm in Michigan. Like many of us, she plowed her way through learning to farm - making mistakes, recovering from mistakes, and trying again. Yet she was still stressed and overwhelmed and lacked confidence in herself and her farm. This inspired her to join my coaching program and turn it all around - to the tune of four times the farm sales this past year - -AND- 10X'ing her email list in just a few months - from 80 people to 800 customers and potential customers. The icing on the cake? Vanessa's husband now works only 3 days a week so he can be home farming with the family, too, due to the profit Vanessa’s learned to make. Please know - mindset coaching combined with modern online marketing training is the key to building a profitable farm. I hope this episode inspires you to recognize that you can learn the same skills and be successful, too. Farm success is not just reserved for the select few. It's available to you if you’re willing to invest time, money, and energy into learning the necessary skills I teach in Farm Marketing Boot Camp (opens up next week). The skills I teach and the mindset coaching in the Boot Camp is how Vanessa learned to go from $45,000 in sales last year to $175,000 in sales this year and keep enough profit to afford her husband to be home. Vanessa’s highlights: Making more money than ever - From $45k to $175k in sales in one year. Four times more than last year. Could then afford for her husband to work part-time and be home on the farm. Grew her email list by ten times over the last year due to increased confidence gained in the first few lessons. Her new-found confidence has allowed her to go after grants that require presentations she couldn’t do before. She just received her first walk-in freezer with this skill! Vanessa’s life and business is growing. She’s profitable. She’s fulfilled. She’s 'Farmer of the Year' for her County.  Her success was not by chance or magic. She created her farm and family’s success by intentionally learning marketing and implementing mindset coaching.  Let’s do this for your farm, too!!  Two things - ➡️ ​listen to Vanessa’s story on the link above.​ ➡️​Sign up for Farm Marketing Week - free - HERE​ Let’s make 2025 your most successful, most profitable, and most fulfilling year ever! Big hugs, Charlotte

Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 I’ve got a very special farmer for you to meet today on the Profitable Mindset podcast.   Brandy Keller has a law degree, is raising kids, and has now embarked on her dream of building a farm to help others connect and ground themselves.   YES, you heard right - she uses her farmland and animals to improve the world.   To give people enriching experiences, something that’s missing from so many of our lives in today’s busy world.   Her guests develop confidence and leadership skills during their time with the animals and the land.   Brandy’s a delight, and you’ll fall in love with her on the podcast!   Before she met me, this was all just an idea and a dream.   She realized if she never took the time to join my class and learn to actually focus on bringing her ideas to fruition, she’d never be able to help people in the way she desired.   So she joined my coaching program to gain the skills to make her dreams reality.   I love that I get to introduce you to all sorts of different kinds of farms on this podcast.    The one thing they have in common?    At some point, they realized that to make their dreams come true, they had to learn how to market and sell so they could be in business for the long haul, giving back to their communities just like Brandy.   If you have an idea or dream for your farm, then it’s meant to be! Let’s help you sprout the seed and grow it in 2025!   Two things you can do now -   ➡️Click the link above to listen to Brandy’s Interview. ➡️Click HERE to sign up for FREE Marketing Help in Farm Marketing Week   Let’s get YOU inspired to make your farm dreams come true this year.   Cheers to 2025!   Charlotte

Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025   If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built, so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you. In ​Episode 230​ of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in. Now THAT is sustainable! Answer the questions in the episode, and by the end, your mind will be blown by the clarity you'll start to see and feel.   You'll have a roadmap for what to say yes to and what to say no to with great confidence. It's crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money, but you're not enjoying getting up and going to work every day. It takes conscientious, intentional effort to build a business you LOVE, and it makes money.  Today's podcast episode is the roadmap to making that happen. See you inside, Charlotte PS: Farm Marketing Boot Camp is coming up! ​Click HERE to sign up and attend free, in January​​, Farm Marketing Week-and learn about the Boot Camp. 

Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Imagine making a hideous mistake, like sending an email and dates are wrong, or a customer texts that their meat is tough or their flowers weren’t “enough.”     And then imagine that these mistakes and failures don’t even faze you.   Not that you don’t care - of course you want your marketing and products to be just right.   But imagine the fact that your stuff isn’t always perfect no longer derails you.   That’s how the farmers in my marketing Boot Camp feel when they implement this very simple 3 Step Process I teach and coach on almost every week.   >>Learn the 3 Step Process today on the Profitable Mindset Podcast Today   When your day isn’t ruined by a dumb mistake or a big failure, you stay on track and reach success sooner.    This process, used by the Army, is the simplest way to start learning from every failure and mistake you make in your life, on the farm, in your marketing.   When you learn from your mistake or failure, you no longer stay frozen. You reach success faster.   It becomes so easy to click “send” on that email or to answer someone’s criticism online of your product, your farm, or your service.   I know I used to shame spiral for hours after saying or doing the wrong thing.   The problem with shame spirals is they leave lots of destruction in their wake - for me, that was two glasses of wine every night to deal with the stress of the perceived mistakes and failures.   For others, it’s drowning their self-disappointment with over-scrolling or any other indulgent habit that doesn’t actually move you ahead.   This exercise is powerful and life-changing. It assures that every mistake or fail you have is actually a gem that moves you ahead.   I teach you how to find that gem HERE in episode 229 of the Profitable Mindset Podcast.   Listen and learn “How to Fix Every Mistake in Running Your Farm Business.” The other beautiful consequence of implementing this simple practice is that your self-confidence, self-esteem, and self-belief expand each time you do it.   And more confidence and self-esteem make your days and your relationships all that sweeter.   Here’s to feeling confident and living the sweetest, most fulfilling life ever.   Much love,   Charlotte   PS: Farm Marketing Boot Camp is opening up for registration in January.    Click HERE to join Farm Marketing Week, uplevel your marketing for free, and learn how Boot Camp can help.

Charlotte's on "The Flower Podcast" this week -- Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Today on the Profitable Mindset Podcast, I’m the one in the hotseat.   I recently sat down with Scott Shepherd of the Flower Podcast to talk marketing.   You’re gonna learn a TON from this and I hope you’ll listen on that link above.   “My marketing isn’t working,” is a phrase I hear frequently from farmers.   But marketing done right ALWAYS works.   (How to Know it Works = Money in the Bank)   So if your marketing is NOT making you money, it’s okay - it’s just evidence you haven’t learned the skill of doing it right.   It’s a skill I could never have learned on my own. I’ve invested tons of money and time learning how to do marketing right (meaning, money in the bank.)   Now I teach that skill to farmers in my Farm Marketing Boot Camp (opening up in January).   But you don’t have to wait til January to get started. Our conversation is rich and full of valuable gems, including:   ✅ How to attract PAYING customers. ✅ Why you’re NOT making sales on social media. ✅ How to turn farmers market attendees into paying customers. ✅ How to double or triple your employees’ productivity. ✅ Key expenses you forget to include in your pricing.   I’m always in your corner. I believe in you.   You wouldn’t have the dream in your heart to have this farm if you didn’t have the will to make it happen. I’m here to make sure you have the marketing in place to make that dream come true!   Listen to the podcast, and then plan on joining us for Farm Marketing Boot Camp in January!   With endless support to help you on your journey building a profitable farm,   Charlotte ❤️

Let's Meet HERE to See if Farm Marketing Boot Camp is for you.   This morning I met with a farmer in Pennsylvania who said her biggest bottleneck is herself.   She wishes she could clone herself; she needs more of herself.🤦‍♀️   She’s spinning her wheels making $300,000 in sales a year.   But there’s nothing left at the end of the year.   Imagine that. It’s a huge number. $300k going through their bank account with nothing left for them. She’s not paying herself for her time, either.   And she thought it was the area she’s in - that they want cheap meat and won’t pay the price she should be charging to keep some of that 300k.   I promise you though - it’s NOT the fault of the area your in.   If you’re not making any profit and/or you’re not paying yourself…   …that’s a learned skill that you haven’t learned yet.   There’s no future place where you make money on your farm if you don’t learn how to focus on the right things today. The money-making things.   Don’t get stuck just continuing to pump money into your farm.   I’ve got the step-by-step plan when you’re ready inside Farm Marketing Boot Camp. (let’s chat about that here.)   And it starts with some shifts I address on the Profitable Mindset podcast.   👉Listen to Episode #227: Four Things the Most Successful Farms Around me Do👈   The principles I outline in today’s episode set you up to then incorporate the marketing strategy and tactics I teach.   Without the mindset work, though, the tactics don’t work and don’t stick.    With the principles in place, however, you’ll finally tame the chaos and build success.   That’s what happens when you implement the shifts I discovered AND implement marketing training.   Farm Marketing Boot Camp is coming up in January.    Need to meet with me to be ready to join?   Click HERE for 45 mins. On Zoom with me.   Here’s to your success,   Charlotte

Let's Meet HERE to See if Farm Marketing Boot Camp is for you. Happy Thanksgiving! Are you like me - spending today recovering from eating too much turkey & pumpkin pie?🤣   As you read this, my whole family is cozied up in a big mountain house, skiing, playing pickleball, and eating leftovers.🦃🍗   I’m soo grateful for the farm sitters that spend their holiday caring for our animals so we can all get away at the same time.   But let’s talk shop for a minute - 2025 is right around the corner.   And I want to give you all I can to help set you up for a brilliantly successful year.   This starts with getting your mindset right.    Today’s powerful episode includes shifts: The thing you do that actually prevents sales and repels people from buying from you  How to feel supported EVEN IF your partner doesn’t encourage you The key to never feeling like a failure again And many more gems to get you successful more of the time.   I’ve learned that success is not dependent on hope or luck or living in the “right” place where people prioritize farm products.   The farmers I work with who get to success and profit invest in learning the skills that create success.   These are not secrets only available to the magical few.   These things that move you toward a calm life and a profitable farm are tangible strategies and tactics that I’m outlining on the podcast this fall/winter.   Want to create more joy in your life and more success in your farm biz in 2025?    Small hinges open BIG doors. Let’s meet on Zoom HERE and see if we can help.   2025 can be your best year yet. Give yourself that gift.   Big hugs and all my support❤️   Charlotte

Let's Meet HERE to See if Farm Marketing Boot Camp is for you. I remember vividly the early years on my farm - between kid-wrangling and cow-milking —   Or, keeping up with housework and dahlia digging…   Plus, the thousand other to-do’s…   …who’s got time for dreaming and planning???   I barely had time for a shower some days.    Yet, sooo many research studies show us that the most effective farmers learn to plan the things that move them toward their goals and dreams.   So many of us get caught up doing the daily chores that we put off dreaming and planning, hopeful it’ll happen at some future time.    Totally understood -- and okay!!    But let me invite you to consider a bitter truth I’ve learned.   What you’re doing TODAY is what you take forward with you tomorrow and in the future.   So if you want a more managed, calm, balanced, financially abundant tomorrow, where you reach your goals and dreams for your life and farm -   And you want to move toward those dreams and goals daily, with calm and ease and drive and excitement…   Then you’ve got to make at least one intentional redirect today.   And today’s episode of the Profitable Mindset Podcast outlines four simple redirects to help you with this.   I want to encourage you that if you’re buried in to-do’s and projects and financial worries, even just ONE listen to this episode will help you. 2025 can be your best year yet. Give yourself that gift.   Big hugs and all my support -   Charlotte   PS: If you’d like my help figuring out the missing link in your farm and life that dramatically increases profit and fulfillment, book a strategy session with me to see if Farm Marketing Boot Camp will work for you.   Book with me HERE to see if it’ll work for you.

Let's Meet HERE to See if Farm Marketing Boot Camp, My 12 Week Coaching Program, Is For You What if having a successful farm could be as simple as choosing to think differently? You may be tempted to doubt, but please hang in here with me for a minute. Today, on the Profitable Mindset Podcast, I shatter some of the biggest myths about what makes a successful farm. For a decade now, I've interviewed and studied the successful farmers inside my coaching program. I've made notes of what they're doing that's different from the mainstream. The BIGGEST difference between those who have calm and profitable farms and everyone else is that balanced, calm, profitable farmers consistently think and, therefore, act differently. No matter how small or how big their farm. No matter where they're located or what kind of website they have. They've curated a set of beliefs through coaching that allows them to build sustainable, profitable farms. In today's episode, I outline these beliefs that will create your success, too. The farmers I study know without a doubt that the unique methodology we use inside the coaching boot camp is why they were able to let go of outdated beliefs that kept them stuck and believe useful and productive thoughts instead. If you'd like my support in applying this unique methodology,​Click HERE to see if you qualify.​ Here's to your farm success,🎉 Charlotte

Let's Meet HERE to See if Farm Marketing Boot Camp is for you. I met with a farmer this week who said he’s never paid himself on his farm.😔   He raises beef cows, pigs and chickens.   Right afterward, a flower farmer asked for coaching because she’s paying everyone else BUT herself - and she’s doing most the work.🙅‍♀️   These two farmers are both making the same five mistakes a lot of farmers makes, no matter how many years they’ve been farming.   And there’s a good chance you can relate to them, too.   If you’re not yet profitable…   If you’re not paying YOURSELF for your farm work, including the business side of things…   Then Episode 223 of the Profitable Mindset Podcast will help you.   And here’s what I know    The sooner you fix these five things, the better.   The longer you wait to fix these things, the harder - and more costly - it is to turn them around.   We clear up these five mistakes in Farm Marketing Boot Camp.   Curious if Farm Marketing Boot Camp will work for you?   Let’s meet and see.   Click HERE to book a free strategy session with me.    We’ll chat on Zoom about your farm and what roadblocks you might be experiencing, and I’ll show you the path through those blocks.   Remember - your community needs and wants the wonderful farm products you produce. I’ll help you get them into their hands.   Thank you for being here and allowing me space in your world.   Hugs,   Charlotte