Consumer Behavior: Why We Buy Stuff podcast

Household Life Cycle

28/05/2020

Consumer Behavior: Why We Buy Stuff

0:00

6:08

Alex discusses interviews with two segments of the household life cycle.

D'autres épisodes de "Consumer Behavior: Why We Buy Stuff"

E13 Evaluation Criteria
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“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?
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E11 Extended Pre-Purchase Search
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Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"
E10 Problem Recognition
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E09 VALS System
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E08 Emotional Appeal
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E07 Stimulus Factors
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Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .
E06 Opinion Leaders
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Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!
Non-Euro Ethnic/Nationality Ads
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Alex discusses the science behind marketing to subcultures: RIP Ebony and Jet
Household Life Cycle
28/05/2020
6:08
Alex discusses interviews with two segments of the household life cycle.

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Household Life Cycle

Consumer Behavior: Why We Buy Stuff

D'autres épisodes de "Consumer Behavior: Why We Buy Stuff"

E13 Evaluation Criteria

E12 Killer Trycicles

E11 Extended Pre-Purchase Search

E10 Problem Recognition

E09 VALS System

E08 Emotional Appeal

E07 Stimulus Factors

E06 Opinion Leaders

Non-Euro Ethnic/Nationality Ads

Household Life Cycle