0:00
31:18
To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author Don Peppers. Hear from Don on his thinking around treating customers as a market of one and his B2B marketing philosophy that set the stage for the ABM revolution.
D'autres épisodes de "Account-Based Marketing"
Ne ratez aucun épisode de “Account-Based Marketing” et abonnez-vous gratuitement à ce podcast dans l'application GetPodcast.