Snippet (from Episode 259)- Will Pithers, Strategic Partner Manager for Sports at Meta, The Way Athletes See Themselves is Changing. 🏆

🎙️ Athletes Are More Than Players. They're Storytellers, Too.For Will Pithers, Strategic Partner Manager for Sports at Meta, the way athletes see themselves is changing. 🏆Today, athletes are embracing their roles not just as professional sportspeople, but also as entertainers and storytellers. This shift opens up new ways to connect with fans, showcase their personalities, and build more meaningful relationships. 🤝📱✨ More authentic stories. Stronger fan connections. New possibilities for sports.🎧 Listen to the full podcast to discover how athlete storytelling is transforming fan engagement- https://premade.outgrow.us/interview-with-will-pithers #SportsMarketing #AthleteBranding #Storytelling #DigitalMarketing #Meta #SportsBusiness #ContentCreation #SocialMedia

🤝 Great Partnerships Don’t Just Meet Expectations. They Multiply Them.For Harish Sarma, VP, Business Development & Partnerships at Yahoo, the real value of a partnership lies in what both sides can achieve beyond the original agreement.💡 The secret? Ensuring both partners are equally invested, committed to the relationship, and willing to allocate the right resources to make it succeed.When both sides work toward shared success, the results can go far beyond the initial expectations. 🚀🎙️ Listen to the full podcast to hear Harish share his perspective on building stronger, more impactful partnerships- https://premade.outgrow.us/interview-with-harish-sarma#Partnerships #BusinessDevelopment #StrategicPartnerships #Leadership #BusinessGrowth #Marketing #Yahoo

🎙️ Category Creation Starts With Making People Recognize the Problem.How do you market a category that doesn't exist yet? You start by helping people understand why they need it. 💡Louise Beaumont, Head of Marketing and Communications at Invela Network, shares how category creation goes beyond generating leads. It's about making the market recognize a problem, adopt new language, and understand the need for a solution.🚀 From sparking conversations in boardrooms to shaping how an entire market thinks, success comes when people start seeing the problem through your lens.🎧 Listen to the full podcast to discover how to create a new category, measure its success, and turn market awareness into demand- https://premade.outgrow.us/interview-with-Louise-Beaumont #CategoryCreation #B2BMarketing #MarketingStrategy #DemandGeneration #BrandPositioning #Fintech #RiskManagement #InvelaNetwork

🚀 The Future Won’t Wait. So Why Should We?For Ivan Branco, Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, technology is evolving too quickly for traditional long-term strategies.📊 Data is growing.🤖 AI is accelerating.🔄 Digital twins are becoming more powerful.👥 Customers and employees are changing with it.The key? Don’t fear change. Embrace it. The future is still being shaped, and there’s energy in being part of that journey.🎙️ Listen to the full podcast to hear Ivan share his perspective on navigating rapid technological change and building for the future- https://premade.outgrow.us/interview-with-ivan-branco #AI #DigitalTransformation #EmergingTechnology #DataAnalytics #Innovation #Technology #Leadership #VolvoGroup

🤖 AI Governance Is a Team Sport.For John Hearty, VP & Head of AI Governance at Mastercard, effective AI governance requires more than technical expertise. It brings together data scientists, AI practitioners, communicators, regulatory experts, privacy professionals, and more. 🤝As AI becomes part of highly regulated industries, connecting technology, governance, privacy, and regulation becomes essential for responsible innovation.🎙️ Listen to the full podcast to hear John share more insights on building effective AI governance in a rapidly evolving landscape- https://premade.outgrow.us/interview-with-John-Hearty #AIGovernance #AI #ResponsibleAI #AILeadership #DataScience #Privacy #Innovation #DigitalTransformation #Mastercard

☁️ Stop Managing Infrastructure. Start Building Business Value.For Moutia Khatiri, Global CTO for Online & Omnisales at L'Oréal Groupe, cloud technologies are changing how teams work by allowing them to move their focus away from underlying technical layers and toward what truly matters: creating business value.💻 Less time deploying and patching infrastructure⚡ More focus on building applications💰 Greater cost efficiency with pay-per-use models🚀 More room for innovation🎙️ Listen to the full podcast to hear Moutia share more insights on how cloud technology is reshaping the way businesses build and innovate- https://premade.outgrow.us/interview-with-Moutia-Khatiri #CloudTechnology #CloudComputing #DigitalTransformation #Technology #Innovation #BusinessValue #CTO #TechLeadership #Omnichannel #LOréal

Will Pithers is the Strategic Partner Manager for Sports at Meta, where he works directly with Premier League clubs, Formula 1 teams like Mercedes, leagues, federations, and top athletes to sharpen their content strategy across Meta's platforms. Before this, he was at City Football Group, giving him a rare view from both inside a club and inside the platform. He's helped shape major moments like the Olympics and World Cup, where the numbers on his platforms have shattered records in real time. His work sits at the exact point where sport, culture, and social media collide, decoding what actually makes fans stop scrolling. He's also become a regular voice on sports and tech podcasts, unpacking where fan engagement is headed next.On The Menu:Why polished content often loses to shareable, viral momentsWhy lazy long-form is dying, not long-form itselfMeasuring success through shares per reach, not just like What watching sports could look like ten years from now What top clubs, leagues, and F1 teams have in commonWill's path from football dreams to Meta's sports partnershipsWhy more athlete storytellers make Meta's job easier

💡 What Happens When Financial Transactions Move to the Blockchain?For Laurent Marochini, CEO of Standard Chartered Luxembourg, tokenization could fundamentally simplify how investments are settled.🔗 Instead of navigating multiple infrastructures and intermediaries, a tokenized world could bring settlement onto blockchain infrastructure, enabling greater speed, efficiency, and cost savings.The shift from traditional financial rails to tokenized infrastructure could reshape how transactions move in the future. 🚀🎙️ Listen to the full podcast to hear Laurent share more insights on tokenization and the future of financial markets- https://premade.outgrow.us/interview-with-Laurent-Marochini #Tokenization #Blockchain #FinTech #Finance #Innovation #DigitalTransformation #StandardChartered #Banking #Web3

From Idea to Live Deployment, Faster🚀 What if innovation didn’t have to take a year to reach the real world?For Colin Payne, Head of Innovation at the Financial Conduct Authority, testing in the right environment can help firms validate ideas, accelerate development, and move toward live deployment much faster.💡 Shorter time to market⚡ Faster experimentation🤝 Expert regulatory guidanceBy combining experimentation with the right support, innovators can reduce uncertainty and bring promising ideas closer to reality.🎙️ Listen to the full podcast now- https://premade.outgrow.us/interview-with-Colin-Payne #Innovation #FinTech #FinancialServices #RegTech #DigitalTransformation #Entrepreneurship #ProductInnovation #FCA #Leadership #Technology

🚛 Data Can Show the Trend. Customers Explain the Why.For Ivan Branco, Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, customer satisfaction starts with one essential thing: listening.📊 Data and AI can uncover trends and opportunities, but meaningful customer dialogue helps businesses understand the why behind those insights.That combination of human connection + data-driven intelligence can turn customer needs into better products, services, and experiences. 🤝💡🎙️ Listen to the full podcast to hear Ivan share more insights on using data, AI, and customer dialogue to drive meaningful innovation- https://premade.outgrow.us/interview-with-ivan-branco #CustomerSatisfaction #CustomerExperience #DataDriven #AI #Analytics #DataAnalytics #DigitalTransformation #Innovation #VolvoGroup #Marketing #BusinessStrategy