EPISODE 258- Pitch, Please: Meta’s Strategic Partner Manager for Sports Will Pithers on Content Beyond the Game
Will Pithers is the Strategic Partner Manager for Sports at Meta, where he works directly with Premier League clubs, Formula 1 teams like Mercedes, leagues, federations, and top athletes to sharpen their content strategy across Meta's platforms. Before this, he was at City Football Group, giving him a rare view from both inside a club and inside the platform.
He's helped shape major moments like the Olympics and World Cup, where the numbers on his platforms have shattered records in real time. His work sits at the exact point where sport, culture, and social media collide, decoding what actually makes fans stop scrolling. He's also become a regular voice on sports and tech podcasts, unpacking where fan engagement is headed next.
On The Menu:
- Why polished content often loses to shareable, viral moments
- Why lazy long-form is dying, not long-form itself
- Measuring success through shares per reach, not just like
- What watching sports could look like ten years from now
- What top clubs, leagues, and F1 teams have in common
- Will's path from football dreams to Meta's sports partnerships
- Why more athlete storytellers make Meta's job easier
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