
Snippet (from Episode 255)- Louise Beaumont, Head of Marketing and Communications at Invela Network, Category Creation Drives Market Problem Recognition Beyond Lead Generation
🎙️ Category Creation Starts With Making People Recognize the Problem.
How do you market a category that doesn't exist yet? You start by helping people understand why they need it. 💡
Louise Beaumont, Head of Marketing and Communications at Invela Network, shares how category creation goes beyond generating leads. It's about making the market recognize a problem, adopt new language, and understand the need for a solution.
🚀 From sparking conversations in boardrooms to shaping how an entire market thinks, success comes when people start seeing the problem through your lens.
🎧 Listen to the full podcast to discover how to create a new category, measure its success, and turn market awareness into demand- https://premade.outgrow.us/interview-with-Louise-Beaumont
#CategoryCreation #B2BMarketing #MarketingStrategy #DemandGeneration #BrandPositioning #Fintech #RiskManagement #InvelaNetwork
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