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1:30 Reminders
2:06 How to arrange a Zoom SEO Advisory call with me
2:23 SEO AI Preview
4:07 We are thinking about doing videos
5:39 The 4 things you need to rank
9:17 Why you need backlinks
10:01 This is how authority works
11:57 Good backlinks and bad backlinks
12:57 YOU HAVE TO UNDERSTAND WHY
14:23 Think like a search engine
14:33 SEO is manipulation
16:01 A process to distinguish good backlinks from bad backlinks
16:50 Quick version
17:40 Good backlinks
17:46 Citations
17:52 Contextual (definition)
18:24 Spammy backlinks
18:24 Blog comments
18:46 Forum profile backlinks (definition)
19:25 Footer backlinks (definition)
20:32 Blog roll backlinks (definition)
21:17 Review
21:32 Checking the website itself
22:11 IP addresses
24:24 No links to gambling/pharma/adult
24:45 No links from pharma/adult/gambling
26:00 No backlinks from places that don't make sense
26:58 No backlinks from languages that don't make sense
28:01 IT HAS TO MAKE SENSE.
28:05 PEOPLE DO NOT UNDERSTAND THIS CONCEPT.
29:16 Selling articles and links to whoever wants them is a big red flag
29:29 Review
29:59 Normal content
30:06 No spun content
30:31 AI content should make you rethink
32:34 Good backlinks help you
32:36 Bad backlinks harm you
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