Good Content Is a Myth, and What UFC and SEO Have in Common - Episode 109

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:30 Reminders2:06 How to arrange a Zoom SEO Advisory call with me2:23 SEO AI Preview4:07 We are thinking about doing videos5:39 The 4 things you need to rank9:17 Why you need backlinks10:01 This is how authority works11:57 Good backlinks and bad backlinks12:57 YOU HAVE TO UNDERSTAND WHY14:23 Think like a search engine14:33 SEO is manipulation16:01 A process to distinguish good backlinks from bad backlinks16:50 Quick version17:40 Good backlinks17:46 Citations17:52 Contextual (definition)18:24 Spammy backlinks18:24 Blog comments18:46 Forum profile backlinks (definition)19:25 Footer backlinks (definition)20:32 Blog roll backlinks (definition)21:17 Review21:32 Checking the website itself22:11 IP addresses24:24 No links to gambling/pharma/adult24:45 No links from pharma/adult/gambling26:00 No backlinks from places that don't make sense26:58 No backlinks from languages that don't make sense28:01 IT HAS TO MAKE SENSE.28:05 PEOPLE DO NOT UNDERSTAND THIS CONCEPT.29:16 Selling articles and links to whoever wants them is a big red flag29:29 Review29:59 Normal content30:06 No spun content30:31 AI content should make you rethink32:34 Good backlinks help you32:36 Bad backlinks harm you

1:56 How to do a SEO Zoom Advisory Call with meBACKGROUND3:01 What is authority?3:14 What are the 4 things you need to rank?3:57 Pagerank4:43 Different SEO tool's authority calculationsTHERE IS MORE TO IT THAN DOMAIN RATING6:29 A high DR website can be bad and a low DR website can be excellent7:41 Do you want a course about buying domains for your PBN?9:58 Why the THEORY episodes are more important than the how to episodes.11:36 Examples 4 of things that are more significant than the metric DR.12:15 Number of backlinks is probably the least important factor that exists.13:47 DR does not make the decision for you.14:14 SEO is not about DR15:00 The 4 things you need to rank again15:28 Search engines do not use DR It's an estimate.15:45 Higher DR does not mean a website ranks higher.16:22 Two domains, which should you buy?17:13 Stop buying domains and backlinks because of their DR17:50 Better traits but lower DR = it's a better domainPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

01:14 Reminder01:48 How to arrange an SEO Zoom Advisory Call with me01:59 Question for listeners02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO04:08 Why people will get frustrated with this episode04:16 What is SEO?05:03 What is conversion optimization?05:42 Traffic is a factor of monthly search volume and your rank06:00 How to calculate how much traffic you get07:45 How to calculate how much you will get in sales08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts09:28 How to determine how much money you will make11:02 How to make more money11:38 The 4 things you need to rank11:46 Conversion optimization13:32 Once the person is on your website, SEO ends14:15 Once the person is on your website, conversion optimization applies15:40 The difference between an SEO problem and a conversion optimization problem18:11 SEO is not the same as conversion optimization21:30 You need to know why this worksPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:10 New episodes1:36 How to arrange an SEO advisory call with me on Zoom4:38 The reason we're making this episode5:30 The reason SEO can't be taught in 10 minutes6:17 The difference between a private blog network and a private blog portfolio7:24 Do NOT link your sites together7:42 In specific order, what you need to rank10:15 Things that do not generate authority11:00 What transfers authority11:35 There are 4 ways to get backlinks13:27 Are PBNs blackhat?14:45 The purpose of a PBN15:40 Find the websites20:50 Find hosting21:20 Do not use the same provider23:50 Do not use SEO hosting companies25:05 Content26:36 Make a regular website28:24 How many words?28:54 PluginsPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

RemindersAnnouncementWhat is the purpose of SEO?The SERP Tracker we use.A secret bonus you can do with a SERP trackerThree things to look for in a SERP tracker

01:32 Email me02:00 Success email from an SEO advisory client who started her own agency and is getting nice results for her clients04:22 Quality of content is not a ranking factor04:44 How to be smarter than everyone else in SEO05:00 Song analogy check this one0:700 Example of bad content that ranks09:42 Search engines can't tell good content, so how do they evaluate?10:02 Authority is a metric for popularity which is a metric for how good content is11:33 Why I think people are so stuck on why content quality matters13:50 No one can do SEO for more than 6 months and think content is king14:18 Why people won't quit saying "content is king."15:15 Why people keep saying content is king15:40 In most cases the quality of your content is not why you're not ranking17:08 Why people double down17:30 The similarities between UFC and SEO26:13 Content is king is useless28:03 The 4 things you need to rankPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

You've seen them. Everyone has seen them.Let's talk about them.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Do things you're not supposed to and you get a penalty. Sometimes.Maybe it's uncertainty built into the algorithm.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

There are 4 ways to get backlinks.1) Do nothing2) Buy3) Guest Post and Link Outreach4) Build Your Own Sites and Use ThoseLearn which one might be best for you.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

No Penalties. Why you should avoid them and different types of penalties.Content. What it does and does not do.Relevancy. What it is and how to get it.Authority. What it is and how to get it.And how they all play a role in search.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy