Back to Basics - What is SEO and How Do You Rank? - Episode 97

There are no certifications. There are no degrees.An example of overoptimization, and a quick discussion of penalties. SEO changes.Why SEOs complain whenever there is an algorithm update (EVERY TIME).HCU audits (REALLY???).What shady agencies do.Why I do a podcast.SEO actually exists.The SEO industry has a lot of bad opinions about it.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Why there are no (good) SEO certifications.The most important question you should ask..Why you should always demand specifics.Content is not a ranking factor.DEMAND SPECIFICS.Ask them to explain SEO to you.DEMAND. SPECIFICS.Ambiguity = scamInternet marketing and SEO have a rotten reputation which makes perfect sense.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

What is SEO?How is SEO different from conversion optimization?Why traffic is not an SEO metric (and what is)?Why content is not king.The four things you need to rank.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

When should you start your business?How much money should you have?Will your friends understand you?Will you forget how to talk to people?Who do you live with?Starting a business doesn't mean you make money. Are you ready for this?Can you get a car loan? Can you get a mortgage? Can you rent an apartment?Most people want to start a business but have not. Be prepared to handle their questions.Being self-employed is different than working for someone.Have the right people in your life.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Should You Make a PBN with Low DR?What is DR?And, find out about a common scam with "high DR backlinks."Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Most people's websites have at least SOME authority. Even new websites!But where did it come from?A review of the 4 things you need to rank.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

What is hiding a PBN?The evolution of our PBN and why we stopped providing lists.Why should you hide a PBN?Should you hide your PBN?Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

SEO Contracts are scams. Here's why.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

In this episode:Why you do not understand SEO.Why "can you take a quick look at my website and tell me what I need to do?" is a no. It's not because I'm unhelpful, it's because that won't help you.Why "how much DA do I need?" is not a good question.Why anything you can EASILY do will have little to no effect on anything.Why it's hard to get good backlinks (it's supposed to be).Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Why your website can decrease in rank and how to tell why from a SERP chart.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy