Mastering Physical Therapy Practice

Tired of skyrocketing health insurance costs with little transparency? Chapters & Timestamps00:00 – Intro: Who is Gentry Harris?03:18 – What Does "Breaking Free from Insurance" Mean?06:50 – The Basics of Self-Funded Plans11:24 – Pros & Cons: Fully Insured vs. Self-Funded18:01 – The Role of TPAs: Your Health Plan Quarterback21:37 – How PBMs Slash Drug Costs28:14 – Success Stories: Real Savings for Clinics33:45 – The Power of Transparency and Control40:00 – First Steps for Practice Owners45:20 – Gentry’s Parting ShotIn this episode, Gentry Harris of The Mahoney Group breaks down how PT practice owners can reclaim control over one of their biggest expenses—health insurance. Gentry dives into:The differences between fully insured plans and self-funded plansHow third-party administrators (TPAs) and pharmacy benefit managers (PBMs) can drive down costsThe pros and cons of self-funding vs. traditional plansReal-world examples of saving thousands through innovative approaches like international drug sourcingWhy business owners hold the key to disrupting the status quo in healthcareIf you're a clinic owner frustrated with health insurance headaches, this episode is a must-listen. Discover actionable strategies to cut costs, improve employee benefits, and optimize your bottom line.

In this thought-provoking episode, we explore groundbreaking ideas for physical therapy practices inspired by successful business models like Peloton and Tonal. From leveraging technology for scalable group sessions to rethinking unused equipment in clinics, we dive deep into how PTs can expand their reach, boost revenue, and better serve patients.Whether it's creating condition-specific programs, tapping into total addressable markets (TAM), or embracing data-driven therapy with remote monitoring tools (RTM), this episode is packed with actionable insights for forward-thinking PTs.Join us as we discuss:How PT can bridge the gap between fitness and healthcare.The art vs. science debate in patient care.Innovative group therapy models for clinics.Why embracing technology can future-proof your PT practice.Key Takeaways:Peloton-inspired business models for PT.Monetizing unused equipment like treadmills and reformers.Building partnerships with tech companies for scalable solutions.Addressing patient diversity with tailored programs.Timestamps:00:00 – Introduction: Overview of the art vs. science of physical therapy.07:30 – The Ergonomics Discussion: Why PTs must rethink patient positioning.19:45 – Tech Meets PT: How ROM WOD and Tonal inspire scalable solutions.30:15 – Monetizing Unused Equipment: Reformers, treadmills, and beyond.40:45 – RTM in Practice: Remote monitoring tools for better patient outcomes.50:30 – Parting Shots: Encouraging PTs to embrace innovation and think differently.Mentioned in the Episode:Peloton’s New Strength AppTonal: A connected fitness system redefining strength training.ROM WOD: Range of Motion workout programs for CrossFit athletes.

In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice. Chapter Timestamps:[0:00] Welcome & Vision: A Thousand Conversations with PT Owners[4:10] Taking Over a Legacy Practice: From Paper Charts to Digital Transformation[9:25] Growing a Practice: Scaling Staff and Shifting Demographics[13:35] Challenges of Modernization: Employee Buy-In & Operational Changes[17:50] Expanding Patient Care: In-Home Therapy and Access Barriers[22:00] Communication Over Fancy Marketing: Why Basics Matter[27:15] Introducing an IPA: Collaboration Without Losing Independence[34:30] Lessons Learned: Simplifying Complex Collaborations[39:45] The Call to Action: PT Advocacy and Policy Engagement in 2024Dan shares his journey from taking over a legacy clinic rooted in tradition to transforming it into a thriving, modern practice that embraces innovative approaches.We delve into:Moving from paper charts to digital EMRs and the lessons learned along the way.Shifting patient demographics and expanding care models to include in-home therapy and broader specialties.The formation of a groundbreaking Independent Practice Association (IPA) for PTs in New York and its impact on collaboration, payer negotiations, and patient access.Simple yet effective communication and marketing strategies for growing a practice.Why PTs need to engage with policy and advocacy to drive real change for the profession.Key Takeaway: Innovation doesn’t have to be fancy—sometimes the basics, like strong communication and collaboration, are the most transformative tools.

In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice. Chapter Timestamps:[0:00] Welcome & Vision: A Thousand Conversations with PT Owners[4:10] Taking Over a Legacy Practice: From Paper Charts to Digital Transformation[9:25] Growing a Practice: Scaling Staff and Shifting Demographics[13:35] Challenges of Modernization: Employee Buy-In & Operational Changes[17:50] Expanding Patient Care: In-Home Therapy and Access Barriers[22:00] Communication Over Fancy Marketing: Why Basics Matter[27:15] Introducing an IPA: Collaboration Without Losing Independence[34:30] Lessons Learned: Simplifying Complex Collaborations[39:45] The Call to Action: PT Advocacy and Policy Engagement in 2024Dan shares his journey from taking over a legacy clinic rooted in tradition to transforming it into a thriving, modern practice that embraces innovative approaches.We delve into:Moving from paper charts to digital EMRs and the lessons learned along the way.Shifting patient demographics and expanding care models to include in-home therapy and broader specialties.The formation of a groundbreaking Independent Practice Association (IPA) for PTs in New York and its impact on collaboration, payer negotiations, and patient access.Simple yet effective communication and marketing strategies for growing a practice.Why PTs need to engage with policy and advocacy to drive real change for the profession.Key Takeaway: Innovation doesn’t have to be fancy—sometimes the basics, like strong communication and collaboration, are the most transformative tools.

Jimmy McKay, along with Tony Maritato and Dave Kittle, dive deep into strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world.Key Topics Discussed:

In this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of Spark Healthy Runner, to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and maintaining runner health and performance.Key Points Discussed:Building Spark Healthy Runner and combining running, PT expertise, and coaching.Addressing the common myth that running causes injuries.Shifting from traditional PT practice to digital coaching and education.Key strategies for content creation and audience engagement.Overcoming challenges in patient/client acquisition without paid advertising.Special Guest: Duane Scotti, Founder of Spark Healthy Runner

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.Chapters/Timestamps:0:00 - Intro: Meet Cody Barnett2:10 - Cody’s Journey into Physical Therapy6:45 - Building a Niche: From Runners to Pickleball Enthusiasts11:20 - Creating a Unique Patient Experience15:35 - Marketing Strategies: Email, Social Media, and Community Events21:00 - Cash-Based PT Practices: Lessons from Wichita26:10 - Best Advice for Aspiring PT Clinic Owners30:45 - The Biggest Changes in PT: Challenges and Opportunities36:15 - The Rewarding Aspects of Running a PT Business41:00 - Parting Shot: Helping the 90% Who Need PTWe cover:How to Start a PT Business: Cody’s journey and tips for new clinic owners.The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.Cash-Based Practice Model: Cody’s bold move to leave insurance networks and its success in Kansas.Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.Chapters/Timestamps:0:00 - Intro: Meet Cody Barnett2:10 - Cody’s Journey into Physical Therapy6:45 - Building a Niche: From Runners to Pickleball Enthusiasts11:20 - Creating a Unique Patient Experience15:35 - Marketing Strategies: Email, Social Media, and Community Events21:00 - Cash-Based PT Practices: Lessons from Wichita26:10 - Best Advice for Aspiring PT Clinic Owners30:45 - The Biggest Changes in PT: Challenges and Opportunities36:15 - The Rewarding Aspects of Running a PT Business41:00 - Parting Shot: Helping the 90% Who Need PTWe cover:How to Start a PT Business: Cody’s journey and tips for new clinic owners.The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.Cash-Based Practice Model: Cody’s bold move to leave insurance networks and its success in Kansas.Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam’s Vision for the Future of Frostfire23:00 - The Importance of Community CollaborationSam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold PlungeTarget Audience: Physical therapists, wellness entrepreneurs, health and recovery enthusiasts, and individuals interested in alternative approaches to physical therapy.Relevant Keywords: Physical therapy, wellness business, sauna, cold plunge, recovery therapy, Frostfire, PT entrepreneur, holistic recovery, community wellness, spa therapy, active recoveryChapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam’s Vision for the Future of Frostfire23:00 - The Importance of Community Collaboration