PT Pintcast - Physical Therapy

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.Chapters/Timestamps:0:00 - Intro: Meet Cody Barnett2:10 - Cody’s Journey into Physical Therapy6:45 - Building a Niche: From Runners to Pickleball Enthusiasts11:20 - Creating a Unique Patient Experience15:35 - Marketing Strategies: Email, Social Media, and Community Events21:00 - Cash-Based PT Practices: Lessons from Wichita26:10 - Best Advice for Aspiring PT Clinic Owners30:45 - The Biggest Changes in PT: Challenges and Opportunities36:15 - The Rewarding Aspects of Running a PT Business41:00 - Parting Shot: Helping the 90% Who Need PTWe cover:How to Start a PT Business: Cody’s journey and tips for new clinic owners.The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.Cash-Based Practice Model: Cody’s bold move to leave insurance networks and its success in Kansas.Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.Chapters/Timestamps:0:00 - Intro: Meet Cody Barnett2:10 - Cody’s Journey into Physical Therapy6:45 - Building a Niche: From Runners to Pickleball Enthusiasts11:20 - Creating a Unique Patient Experience15:35 - Marketing Strategies: Email, Social Media, and Community Events21:00 - Cash-Based PT Practices: Lessons from Wichita26:10 - Best Advice for Aspiring PT Clinic Owners30:45 - The Biggest Changes in PT: Challenges and Opportunities36:15 - The Rewarding Aspects of Running a PT Business41:00 - Parting Shot: Helping the 90% Who Need PTWe cover:How to Start a PT Business: Cody’s journey and tips for new clinic owners.The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.Cash-Based Practice Model: Cody’s bold move to leave insurance networks and its success in Kansas.Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam’s Vision for the Future of Frostfire23:00 - The Importance of Community CollaborationSam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold PlungeTarget Audience: Physical therapists, wellness entrepreneurs, health and recovery enthusiasts, and individuals interested in alternative approaches to physical therapy.Relevant Keywords: Physical therapy, wellness business, sauna, cold plunge, recovery therapy, Frostfire, PT entrepreneur, holistic recovery, community wellness, spa therapy, active recoveryChapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam’s Vision for the Future of Frostfire23:00 - The Importance of Community Collaboration

The physical therapy landscape is evolving, but are we ready for it? Join us as we dive into the heated debate of in-person vs. virtual care, exploring how models like Sword Health and Hinge Health are disrupting the industry. From discussing the limits of telehealth to analyzing Medicare billing myths, this episode leaves no stone unturned.⏱️ Chapters/Timestamps:00:00 – Introduction & Episode Overview02:15 – Medicare Guidelines: What’s Actually Covered?08:45 – In-Person vs. Virtual Care: Key Differences15:30 – Medicare Overbilling: The Hidden Issue22:40 – Tech in PT: Sensors, AI, and Accountability Tools29:50 – Can Virtual Care Replace Traditional PT?35:30 – The Role of Haptics & VR in Future PT Practices41:20 – Lessons from Unlikely Innovators (Yes, Including VHS vs. Betamax)47:00 – The Importance of Clear Communication in Healthcare51:45 – Parting Shots & Weekend Plans

We talk with John Gallucci, the dynamic founder of JAG Physical Therapy, for a conversation packed with motivation, insight, and powerful lessons from his journey. 0:01.881 - Welcome and Introduction0:11.045 - The Story Behind the Chair0:42.670 - Professional Praise and Publications1:32.153 - Books and Their Impact2:24.174 - Soccer and Baseball Books3:45.115 - Birth of the JAG Method4:47.598 - From Brooklyn to Staten Island7:00.053 - Lessons from Family Business9:15.803 - The Humility Practice10:13.507 - Building Relationships and Community13:13.073 - Founding JAG Physical Therapy14:44.448 - Scaling from One to Two Clinics15:24.943 - Importance of Retaining Talent18:38.122 - Meeting Gene Simmons20:43.344 - Lessons from KISS and Marketing23:32.626 - Mentorship and Family Influence25:32.348 - Final Words of WisdomFrom growing up in Brooklyn to leading over 150 community-based clinics, John shares the pivotal moments and mentors that shaped his career. Discover how his family’s business struggles, love for physical therapy, and passion for community service transformed his life and business philosophy. Learn what it takes to scale a PT practice, maintain humility, and build lasting success, along with a few marketing lessons he picked up from rock legend Gene Simmons. Don't miss this candid and energetic episode filled with real-world wisdom for every aspiring entrepreneur and PT professional!

We explore how physical therapists and healthcare professionals can leverage content creation to boost their brands and scale their impact. Key Highlights:00:01:45 - Why physical therapists should start documenting, not creating, their daily practice.00:16:32 - Breaking down revenue streams of top YouTubers and how PTs can replicate these models.00:30:24 - Real talk on the ATI stock price, SPACs, and what it reveals about the physical therapy industry.00:40:15 - Connecting patient care to content creation and building authentic, engaging online communities.00:50:05 - The power of building relationships with your audience — personal touches, loyalty, and referrals.00:01:45 - Documenting Daily Practice for Content00:16:32 - Revenue Models from Successful YouTubers00:30:24 - The ATI Stock Story and Lessons for PTs00:40:15 - Creating Authentic Connections with Content00:50:05 - Customer Loyalty & Turning Patients into ContentWe break down real-life strategies used by successful YouTubers and apply those insights to physical therapy, highlighting how capturing everyday moments can translate into exponential growth. Dive into industry analysis of public PT companies like ATI and learn the power of turning routine treatment sessions into engaging, high-converting content.

Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology. 00:00 – Intro to BlazePod & MC Cummings05:32 – The Competitive Edge in Therapy: Motivation Through Tech12:15 – Improving Cognitive Agility in Physical Therapy17:55 – Application in Geriatric and Pediatric Patients25:30 – Future Technology: Integrating Data and BlazePod33:08 – Practical Examples & Use Cases41:36 – The ROI of BlazePod in ClinicsDiscover how BlazePod is transforming physical therapy, sports performance, and neurocognitive training through reaction-based drills that improve focus, coordination, and patient outcomes. We discuss applications for geriatric and pediatric populations, the evolution of tech tools in physical therapy, and the future of BlazePod's integration into standardized return-to-play protocols.Key Discussion Points:[00:01:15] Introduction to BlazePod Technology in Therapy[00:10:45] Competitive & Motivational Aspects of Reaction Training[00:17:30] Using BlazePod in Geriatric and Pediatric Settings[00:27:15] Future Innovations & Data-Driven PT with BlazePod[00:37:05] Real-World Success Stories & ApplicationsAbout the Guest:MC Cummings shares insights from his years as a coach and tech enthusiast, explaining how BlazePod is changing how therapists and trainers engage clients and measure outcomes.Connect with Us:Don't miss out on our future episodes! Subscribe and follow for more cutting-edge discussions in physical therapy and performance coaching.Keywords: 

Explore the transformative power of diagnostic ultrasound and cutting-edge technology in physical therapy practices. 00:00 - Introduction: Why Diagnostic Tech Matters in PT05:12 - Leveraging Diagnostic Ultrasound in Practice15:33 - Building Patient Trust with On-the-Spot Diagnostics23:45 - Marketing Strategies for PTs Using Innovative Tech34:10 - Monetizing Content and CPM/RPM Breakdown42:20 - Real-World Examples and Case Studies in PT51:35 - AI in Physical Therapy: Complementing Care, Not Replacing It01:02:44 - Parting Thoughts and Closing RemarksThis engaging discussion uncovers how high-tech tools are reshaping patient care, marketing strategies, and how therapists can grow their practices with innovative approaches.Key Points Discussed:How Diagnostic Ultrasound Enhances PT Care: Real-life examples of diagnosing tears, fractures, and more.Marketing Your PT Practice with New Tech: Strategies to build trust and attract new patients through innovative diagnostics.Monetizing Content and Reaching the Right Audience: Insights into leveraging YouTube and other platforms for growth.Understanding CPMs and RPMs for Online Content: How to maximize revenue and target the right audience with content.Special Guests:Co-Hosts Tony Maritato (Physical Therapist & Business Expert) and Dave Kittle (Physical Therapy Entrepreneur).

The intriguing concept of "clinical theater" in physical therapy. This engaging conversation covers how perception, environment, and non-clinical elements like attire, communication style, and equipment influence patient outcomes. From leveraging placebo effects to building patient trust and showcasing advanced recovery tools, this episode is packed with valuable insights for clinicians and business owners in the physical therapy field.Key Discussion Points:What is "clinical theater," and why does it matter in patient care?How non-clinical factors impact perceived value and outcomes.Case studies: Integrating technology and environmental elements in PT.Strategies for creating transformative patient experiences.Using negotiation tactics to build strong relationships with clients.