
Struggling to stand out in your industry, no matter how good your work is? In this episode, I’m breaking down the real reason people started paying attention to me, my content, and my offers. This isn’t about working harder. It’s about how I shifted my identity, my presence, and my messaging, so people got it instantly.
What we covered today:
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Why your positioning, not your strategy, is what makes people buy
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The shift that took me from “another coach” to “she’s the one”
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How to stop hiding your real magic and start owning what makes you different
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The problem with trying to sound “professional” or “strategic” instead of clear and honest
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Why posting more won’t fix bland messaging (but showing up differently will)
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How to reposition yourself around what you actually do behind the scenes
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What to do when you’re in the “messy middle” of letting go of your old business identity
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Why most funnels don’t convert, and what your positioning has to do with it
What’s next:
⚡ Becoming The One is now open for $22 pre-sale. This 1-week live experience starts August 22.
🔥 We’ll rewire your identity, message, and presence so you finally become the one people want to hire.
🎯 Get instant access here: https://cart.gwenferreira.com/becoming-the-one/
💬 Or DM me on Instagram if you have questions.
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