The Content Mistakes That Keep You In The Friend Zone

Struggling to turn your funnel into sales without throwing more traffic at it? In this episode, I break down one of my secret ingredients behind my high-converting funnels. Let's goooo! What we covered today: Why “more traffic” isn’t the fix when conversion is weak The secret you need to apply today What to do to increase your conversion rate with your copy Making your message uncopyable so you’re the only choice Turning messaging into a system that sells in content, sales pages, launches, and funnels What’s next: Blow Their Mind Messaging & Content Minimind: 4-week live round starts 6 October. Build messaging and content that convert across your posts, emails, sales pages, and funnels. Join here: https://gwenferreira.com/btm-minimind Funnel Queen: Funnels that sell what you've already built without another launch. The program to create a sales system that sells ALL your offers day in and out: https://gwenferreira.com/funnel-queen

You know your offers are powerful. So why aren’t your posts selling them? If you’re exhausted creating content that doesn’t move the needle, or you feel like you’re showing up as an online persona instead of yourself to make sales, this episode is for you. What we covered today: Why your offers aren’t the problem, your content is. The hidden trap of dimming yourself down to look “professional” online. The difference between creative vs random content (and why random kills sales). How clarity creates authority (and why authority isn’t given, it’s claimed). Why your words need to sell before your funnels ever will.   What’s next: 🔥 Spots are open for Blow Their Mind Messaging & Content Minimind, a high-level 4-week minimind where you’ll craft content and messaging that blows your ideal clients’ minds and has them thinking, “She’s in my head” before you even drop the link. ⚡ Starts October 6. Small group. Price rises next week. 👉 Grab your spot here Blow Their Mind Messaging & Content Minimind

Are you posting content that looks fine on the outside but doesn’t actually show your depth or convert into sales? This episode is all about building content that reflects your true genius, your range, and your authority, so people finally see you as the one in your industry. Here’s what we covered today: Why posting the same angle over and over makes your content boring The difference between being multi-dimensional vs. multi-passionate  How to craft your “Eyes Closed Genius Statement” so people instantly get why you’re the authority  Ways to show range and nuance without diluting your message - Why depth beats relatability when you want paying clients  How to pull back the curtain on your thinking so people trust your excellence What's next: 🔥 Ready to make your content a true reflection of your genius? Blow Their Mind Messaging & Content Minimind is opening soon. Inside, we’ll clarify your genius, position you as the one, and create content that makes people think “She’s in my head” before you even drop the link. 👉 DM me the words blow their mind podcast on Instagram to get an exclusive bonus only for podcast listeners.

Do you feel like people know you’re good but they don’t instantly associate you with something specific? In this episode, I’m breaking down how I went from being another coach in the crowd… to The One people hire when they want funnels, launches, and advanced sales systems. You’ll learn how to name your genius, turn it into a framework, and position yourself as the category of one in your space. What we covered today: Why being “good” isn’t enough if you want to be known. How I identified my real genius and turned it into The Alter Ego Sales System. The difference between selling offers vs. being asked for them. Why frameworks create clarity and make your work repeatable, referable, and hireable. The mindset shift: Becoming The One is a decision, not something you wait to be handed. What’s next: 👉 My 1-week live program, Becoming The One, starts August 22. You’ll refine how you show up, the language you use, and the positioning that makes you unforgettable. 3 calls + Telegram support for just $22 (price rises later). 🔗 Grab your spot here: Becoming The One

Stuck in the “friend zone” with your audience? They like your posts, comment on your stories… but never buy? In this episode, I’m breaking down the content mistakes that keep you in that zone, and exactly how to position yourself as the go-to authority people hire on the spot. What we covered today: Why authority is claimed, not given,  and how to decide you’re “The One” people want to hire. How to speak to every type of buyer so you’re not only connecting with one small slice of your audience. Why your visual brand matters (and how your aesthetic sends a silent signal about your value). The danger of over-prioritising relatability and how it can keep you stuck as “just like them.” How to create content like an industry leader instead of a sheep copying everyone else’s style. What’s next: 🔥 Becoming The One , 1-week experience starting Aug 22. Learn how to position yourself as the obvious choice in your niche without following trends or blending in. $22 presale. Join here → Becoming The One 💡 Already established? Upgrade your offers, messaging, and backend systems inside my 6-month mastermind for industry leaders.

Struggling to stand out in your industry, no matter how good your work is? In this episode, I’m breaking down the real reason people started paying attention to me, my content, and my offers. This isn’t about working harder. It’s about how I shifted my identity, my presence, and my messaging, so people got it instantly. What we covered today: Why your positioning, not your strategy, is what makes people buy The shift that took me from “another coach” to “she’s the one” How to stop hiding your real magic and start owning what makes you different The problem with trying to sound “professional” or “strategic” instead of clear and honest Why posting more won’t fix bland messaging (but showing up differently will) How to reposition yourself around what you actually do behind the scenes What to do when you’re in the “messy middle” of letting go of your old business identity Why most funnels don’t convert, and what your positioning has to do with it What’s next: ⚡ Becoming The One is now open for $22 pre-sale. This 1-week live experience starts August 22. 🔥 We’ll rewire your identity, message, and presence so you finally become the one people want to hire. 🎯 Get instant access here: https://cart.gwenferreira.com/becoming-the-one/ 💬 Or DM me on Instagram if you have questions.

You want The 1% coaches results but you are tsill selling like 99% of the experts and coaches out there... What we covered today: Why most established coaches are still stuck in beginner sales behaviour and why their business looks the same for years.. What it really means to sell like “The One” in your industry How to audit your sales behaviour and spot where you’re leaking income Why urgency-based content won’t get you premium clients The 3 per cent rule - How to build backend power that keeps you top of mind Examples of how sales systems like funnels and affiliate strategies actually work The real difference between content creators and category leaders What's next: If you’re done selling on energy and ready to build the backend that actually supports your growth, join Elevate, my 6-month mastermind for women who want to build a business that reflects their power Sign up here: https://gwenferreira.com/elevate Follow me on IG here: https://www.instagram.com/thegwenferreira/ 

In this episode, I take you behind the scenes of what it really looks like to build a multi-6-figure business, without the fluff, without the pedestal, and without sacrificing your independence. You’ll hear the story I rarely tell in full, growing up in a ghetto, leaving home at 16, and building my first house on a yoga teacher salary with zero savings. Not to prove anyone wrong, but because I’ve always known: freedom is something you decide to build. This episode is for the woman who: Knows she was meant to lead, but still questions if she can hold it Feels done with bro-style strategies and is ready for something deeper  Wants a business that pays her daily, without being online 24/7 Craves systems, income pathways, and long-term sustainability Is here to build a company. A movement. A legacy. What’s next: 🔥 The Elevate Mastermind is open This is where we turn your business into a company with real systems, not just hustle ✔ 6 month container to upgrade your offers, build multiple income streams, and set up the backend that sells for you 👑 DM me on Instagram to see if Elevate is the right fit for you

Tired of chasing clients to hit 10K months? In this episode, I’m breaking down the CEO move that took me from grinding every day for 10K months... to waking up to 10K days in passive sales. No ads. No constant launching. Just smart systems that sell while I live my life. What we covered today: • Why 10K months can still feel like burnout if your business depends on you to sell • The mindset shift from “coach who sells” to “CEO who builds systems that sell” • Why relying on your presence to make money is a broken model • What makes a funnel actually convert (hint: it’s not a template) • How to treat your funnel like a business asset instead of a Band-Aid • What you need in place before you automate • Behind-the-scenes of the funnel that brings in consistent daily sales   What's next: 🎯 The First Yes Funnel Workshop – LIVE this Thursday Learn how to build a plug-and-play funnel that turns cold leads into buyers without launching. You’ll get my funnel strategy, 7-email sequence breakdown, offer audit, and planner. 🎁 Bonus: First 20 sign-ups get a live hot seat call to refine your funnel with me. 👉 Grab your seat at the gwenferreira.com/workshop DM “funnel” on Instagram  🚀 Ready to build a full backend system that brings in 10K–20K/month from offers you’ve already created? Join The Funnel Minimind to build your custom funnel with my strategy, eyes, and support over 4–6 weeks.

Struggling to get your funnel to convert or no idea what offer to choose to build your funnel? In this episode, I break down exactly which types of offers work best in funnels, which ones don’t, and how to make the right choice so your funnel actually makes sales on autopilot.   What we covered today: Why not every offer should go in your funnel, especially your front-facing one What makes an offer “funnel-ready” and why it matters The 5 rules for picking the right offer for your funnel What kind of segmentation and customization actually moves the needle The big mistake people make when trying to automate high-ticket too soon Why your low-ticket offer should still speak to your high-ticket client How to simplify your funnel and still convert cold leads   What's next: 🔥 The $97 First Yes Funnel Workshop is open! Learn how to build a simple, strategic funnel that turns cold leads into paying clients, even if they’ve never heard of you before. Includes: Plug-and-play funnel planner The exact 7-email sequence I use A “Hell Yes” Offer Audit Live workshop on July 17th PLUS: First 20 to join get a bonus hot seat call with me. 👉 Sign up now at gwenferreira.com/workshop